Gmail’s Biggest Security Update: AI-Powered Spam Filter

Written by Julia G

The Google security blog has recently featured an overview of the most recent update made to the spam filters used by the Gmail email service provider. We’re talking about a new text classification system called Resilient & Efficient Text Vectorizer (RETVec). Google claims that the RETVec deployment is “one of the largest defense upgrades in recent years”. As per Google …

[Case Study] Hustler Marketing

Written by Julia G

Introduction Discover how a leading personalized jewelry eCommerce brand overcame email deliverability challenges, transformed its reputation, and experienced a substantial boost in revenue. Dive into the strategic journey undertaken by the Hustler Marketing team to ensure emails not only reached inboxes but thrived in the primary tab, leading to remarkable results. Hustler Marketing, a trailblazer in digital marketing, brought its …

Email Deliverability Unveiled: CEO of GlockApps Shares Expert Roadmap

Written by Julia G

Email deliverability stands as a paramount concern within the realm of email marketing, bearing significant weight in the pursuit of successful campaigns. It is a topic that often proves to be both crucial and intricate, presenting challenges that require adept navigation.

During webinar Masters of Email Marketing from Smaily, GlockApps’ CEO, Alex Arnaut, illuminated this pivotal subject matter, offering invaluable guidance.

DMARC Compliance for Gmail & Yahoo: New Sender Requirements Explained

Written by Julia G

Beginning in February 2024, major players in the email industry, such as Gmail and Yahoo, have introduced a pivotal shift that carries significant implications for email marketers and senders alike. 

Easy Ways to Improve Your Email Open Rates in 2025

Written by Julia G

Email marketing has been a popular marketing strategy for a long time, but with the increase in competition, it’s becoming more and more difficult to get your audience to open and engage with your emails. However, there are several strategies you can use to improve your email open rates in 2023.

How to be an Email Marketer

Written by Julia G

The best email marketers know how to adapt, learn new skills, and solve complex problems by leveraging the right software. Despite recent events that impacted in-person business, digital marketing was able to prove its effectiveness by helping many companies stay afloat. Numerous companies suffered economic loss during the pandemic and were forced to lay off a substantial amount of employees. …

Improve Delivery to your Gmail Email List

Written by Julia G

n the past, Gmail was error-prone and would accidentally filter legitimate emails as spam. Therefore Google developed Gmail labels to categorize incoming emails as Primary, Promotions, or Social messages.

If your email marketing campaigns land in the Gmail Promotions tab, it’s not as bad as landing in spam. However, people don’t usually check their Promotions folder so not all subscribers may see your sent messages.

Follow this Gmail deliverability article to improve your email delivery to Google contacts, train Gmail to send your messages to the Primary tab, and significantly boost your response rates.

How to Write Emails that Convert

Written by Julia G

Email Marketing is a highly effective digital marketing channel that helps companies connect to customers and promote their brands to increase sales. Here are 7 best email practices that marketing experts follow to grow and maximize their email program.

Email Accessibility Best Practices

Written by Julia G

Email accessibility has been a top trending topic for email marketers in 2022. As society shifts to promote diversity, equity, and inclusion, it’s become more important for email marketers to create accessible content that every subscriber can digest. 26% of the United States population has some sort of disability. Thus, there are many different kinds of conditions to consider when …

What is DKIM – DKIM Checker

Written by Julia G

The DKIM protocol, along with SPF, DMARC, and BIMI form the perfect ensemble for email security. Any one of those email authentication methods can safeguard your email server, but it would be limited and could result in expensive security breaches.

The only way to ensure that your email servers are fully protected is to set up all 4 forms of email authentication. This will also improve your email deliverability and reputation because mailbox providers will see you as a responsible, authenticated email sender.