How to Protect Your Sender Domain with DMARC: Using DMARC Enforcement

Written by Julia G

There is no other channel with such a wide audience reach than email. That is why legal business owners are using email to reach out to their clients and subscribers, and that is why spammers like to use email for malicious purposes. Hacking and phishing attacks in emails are increasing year by year.

The good thing is that there is a mechanism that allows email senders to protect their domains from misuse.

How the New Email Uptime Monitoring Helps with Multiple SPF Records

Written by Julia G

SPF stands for Sender Policy Framework, and it is an email authentication protocol. The purpose of SPF is to check whether the email was sent from the person it says it is from. We showed how to create an SPF record and deploy it. And if you are reading this article you’ve probably encountered some issues with that. So let’s answer the burning question right away.

Why Uptime Monitoring Is A Must For Best Email Deliverability & ROI

Written by Julia G

There are many variables involved when we talk about email deliverability. Today we will concentrate on email authentication, because it has its influence on whether your email gets blocked, will land in a spam folder or an inbox. How? It proves you are a trustworthy and legitimate sender, or otherwise. You should remember that it is not enough to just …

4 Reasons to Start Website Uptime Monitoring Right Now

Written by Julia G

A crashed server is not a matter of ‘If’ it is a matter of ‘When’. Our time and age do not allow much room for hesitation, and every successful business must constantly be present online. So an unavailable website, as you will see later, can result in millions of revenue losses. That is why website uptime monitoring is crucial for …

Get Your Halloween Freebie and a Chance to Win a Big Treat!

Written by Julia G

The year 2020 tricked us a lot so the GlockApps team has decided it is time for a treat! In our previous post, we’ve presented our idea (and a free tool) to help you trick-or-treat online. If you haven’t used it yet – go ahead, there’s not much time left! And if you feel like being featured on our Facebook …

Halloween is Not Cancelled: How to Trick-or-Treat Online!

Written by Julia G

Too many holiday celebrations have already suffered from this year’s pandemic, so our team has decided: enough is enough! Just like us, you have probably anticipated the candy, costumes, parties, and other festivities. So we thought, how could we boost that Halloween spirit in the context of staying at home to be safe? The answer was obvious: email! There are …

Anti-Spam Regulations in 2020: Do You Comply?

Written by Julia G

Dealing with laws and regulations is an inevitable reality for any business. Although the variety of anti-spam laws that differ for every country might feel discouraging at first, if you are a legitimate company and a legitimate sender, you probably don’t have to worry about it much. Nevertheless, it is always better to be fluent in anti-spam laws and regulations. …

Spam Traps 101: from Nightmare to Opportunity

Written by Julia G

Email getting into a spam trap is a nightmare for any email marketer. Unfortunately, it can happen even with the best of us. Afterwards, we keep wondering how a spam trap could get on our mailing list. Let’s solve this jigsaw puzzle step by step and by the end of this article everything will fall into place.

ISPs and ESPs: What It Is and How to Choose

Written by Julia G

So many times, when talking to a client, I have been asked questions: ‘What is ISP? What is ESP? What is the difference? I understand how confusing these terms might seem at first, but with the insights from this article, you’ll know everything there is to know about ESPs and ISPs, how they work and how to choose the right ESP for your email marketing needs and preferences. Let’s go!

The Role of Email in eCommerce

Written by Julia G

eCommerce brands around the world are experiencing significant changes within their markets due to the effects of the Coronavirus (COVID-19). Organic web traffic is on the decline and a number of brands are planning to cut down on their paid media budgets to focus on email as their primary form of communication. Email has often been underestimated in terms of …