Why You Need a Separate Domain for Cold Email Outreach

Written by Julia G

Cold outreach emails are still a popular and effective way for businesses to interact with prospective customers and leads. The process may seem pretty simple at first sight – create a message and hit “Send.” However, there are pitfalls that marketers may overlook. In order to protect the reputation of your company, it is essential that you develop your cold email outreach strategy with expertise.

The Benefits of Cold Email Outreach

Written by Khrystyna Sliusar

A cold email is an email marketing technique used to introduce your brand to a recipient who has no prior relationship with you or your company, without prior consent or request.

Imagine you’ve just launched a new project management tool for small businesses, but as a startup, you have limited resources to spread the news about it. How do you tell small companies about your product?

That’s where “cold email” steps in.

How to Ensure Spam Complaints Don’t Kill Your Deliverability in 2025

Written by Julia G

Spam complaints are signals of unwanted or unsolicited email communication. Typically they happen when a recipient marks an email message as “spam” or “junk” in their email client. 

The most common situation when a recipient reports an email as spam is when they receive email communications they didn’t explicitly subscribe to. However, there are different reasons for subscription messages to be reported as spam, in particular:

the recipient finds email content irrelevant or intrusive;

the recipient can’t find an unsubscribe link;

the unsubscribe process doesn’t work;

the recipient is still receiving emails after they unsubscribed;

the company sends too many emails;

the recipient cannot recognize the sender.

7 Most Common Email Marketing Mistakes and How to Avoid Them

Written by Julia G

Do you know that the same email message can be rendered in different ways, depending on the recipient’s email client, system, and environment? In other words, there are different ways that a message could fail. Email marketing experts know that creating exceptional emails is harder than it has ever been. The recipients’ expectations have reached previously unheard levels – 86% of recipients will unsubscribe from a brand’s communications after just a couple of poor experiences.

B2B and B2C Email Marketing Strategies – Understanding the Differences

Written by Khrystyna Sliusar

What is the difference between B2B and B2C email marketing? Email marketing continues to thrive in the digital sphere and stands as a fundamental tool for businesses aiming to connect, engage, and convert their target audience. However, the strategies used in this sphere are as diverse as the audiences they serve. Business-to-business (B2B) and business-to-consumer (B2C) email marketing are the …

Mailbox Rotation: How to Boost Email Outreach Success

Written by Julia G

Intro Email outreach remains a powerful tool for acquiring new businesses. However, maintaining high conversions and inbox placement is more challenging than ever before. One strategy gaining popularity is mailbox rotation. In this article, we’ll dive into what mailbox rotation is, its importance, and how you can leverage it to improve your email outreach results. What is Mailbox Rotation and …

Look into the Future: Email Marketing Trends in 2024

Written by Julia G

According to Statista, there were about 55 million email users worldwide in 1997; by 2026, that number is expected to raise to 4.73 billion. This startling increase highlights how popular email is in our globally connected world. How Email Marketing Evolved An exciting electronic mail entered our lives in the 1990s. We were so enthralled with the idea of reaching …

Email Marketing Automation – Your Chance to Grow in 2025

Written by Khrystyna Sliusar

Did you know that email marketing automation has become an essential feature last year?

By utilizing different automation tools, marketing professionals can streamline processes, collect and analyze user data, send the right messages at the right time, and ultimately maximize their email campaign effectiveness.

In this article, we’ll explore the advantages of automated email systems and how they work.

AI Powered Email Marketing: Does It Work for Your Brand?

Written by Julia G

As the technologies advance, robots are increasingly penetrating various areas of our lives. They are already helping people in engineering, building, education, medicine, agriculture, etc. And now brands can benefit from AI email marketing to better communicate with their prospects.

Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. The goal of AI is to develop systems that can perform tasks that would typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation.

Email Marketing Statistics: Impressive Data for Your Business Motivation

Written by Khrystyna Sliusar

As a marketer, you might have had discussions among colleagues suggesting that email marketing has become irrelevant nowadays. But this assumption is no more than a meaningless concern of numerous marketing teams. All the latest statistical reports confirm that people still actively open, read, and interact with emails daily, this fact is simply impossible to ignore and neglect its prospects …