Written by Julia G
Email marketers are always looking for ways to increase open rates, especially because cold email statistics show that response rates to cold emails rarely go above 10%. There are almost endless questions about cold emailing. What is the best Subject line? How many follow-ups is the right amount? How can one make sure a message finds its way into a …
Written by Julia G
Over 99% of spam is effectively blocked by Gmail’s AI-powered spam filter, preventing billions of unsolicited emails from reaching the users’ inboxes every day. But the threat landscape is changing, which dictates stronger defenses are needed. Email senders frequently fail to configure their systems properly, which makes them an easy target for attackers. In order to address this problem, Google …
Written by Julia G
Cold outreach emails are still a popular and effective way for businesses to interact with prospective customers and leads. The process may seem pretty simple at first sight – create a message and hit “Send.” However, there are pitfalls that marketers may overlook. In order to protect the reputation of your company, it is essential that you develop your cold …
Written by Julia G
What Do Spam Complaints Stand for? Spam complaints are signals of unwanted or unsolicited email communication. Typically they happen when a recipient marks an email message as “spam” or “junk” in their email client. The most common situation when a recipient reports an email as spam is when they receive email communications they didn’t explicitly subscribe to. However, there are …
Written by Julia G
Do you know that the same email message can be rendered in different ways, depending on the recipient’s email client, system, and environment? In other words, there are different ways that a message could fail. Email marketing experts know that creating exceptional emails is harder than it has ever been. The recipients’ expectations have reached previously unheard levels – 86% …
Written by Julia G
Intro Email outreach remains a powerful tool for acquiring new businesses. However, maintaining high conversions and inbox placement is more challenging than ever before. One strategy gaining popularity is mailbox rotation. In this article, we’ll dive into what mailbox rotation is, its importance, and how you can leverage it to improve your email outreach results. What is Mailbox Rotation and …
Written by Julia G
According to Statista, there were about 55 million email users worldwide in 1997; by 2026, that number is expected to raise to 4.73 billion. This startling increase highlights how popular email is in our globally connected world. How Email Marketing Evolved An exciting electronic mail entered our lives in the 1990s. We were so enthralled with the idea of reaching …
Written by Julia G
As the technologies advance, robots are increasingly penetrating various areas of our lives. They are already helping people in engineering, building, education, medicine, agriculture, etc. And now brands can benefit from AI email marketing to better communicate with their prospects. Artificial Intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like …
Written by Julia G
In Parts I and II we’ve examined the best practices for building a quality email list and opportunities for growing a list of email subscribers in order to promote your brand and products. This part is dedicated to email list management as one of the most important aspects of a successful email marketing strategy. It can be hard to overestimate …
Written by Julia G
How to Grow Your Email List In Part I, we examined the most effective email list building methods so that you can start with building your first list of email subscribers right away. Let’s now consider the possibilities to grow your list to maximize the effect of your email program. There are infinite ways you can grow your email list. …