The best email marketers know how to adapt, learn new skills, and solve complex problems by leveraging the right software. Despite recent events that impacted in-person business, digital marketing was able to prove its effectiveness by helping many companies stay afloat. Numerous companies suffered economic loss during the pandemic and were forced to lay off a substantial amount of employees. …
How to Use DMARC Analyzer Phishing emails have long been a key tool in cybercrime, often targeting small and midsize businesses (SMBs) to extract sensitive information. The integration of artificial intelligence (AI) into phishing tactics has significantly improved their effectiveness, making them easier to create and harder to detect. Cybercriminals are using AI to intensify their attacks, and this trend …
Email spoofing and phishing increased by 220% in 2021. With such high numbers, cyber-criminals are taking advantage of opportunities to spoof emails and phish for valuable information and credentials. As a result, the average cost of a data breach in 2021 was $4.24 million! Types of Spoofing There are many ways cybercriminals can attempt to steal your personal information. These are …
Email marketers work hard in devising ways and methodologies to become effective and gain more subscribers organically. As visibility is crucial and every organization wants to have their emails opened, BIMI technology is a big step for every brand to get into the inbox and get noticed. BIMI email authentication also makes it easier to recognize a legitimate email. How? …
To keep their computers, accounts, websites, and mailboxes safe and secure, Internet users apply firewalls, antivirus tools, and anti-spam filters. Companies selling goods online and running online services, use anti-fraud systems to prevent fraudulent orders, account creations, abuse, and misuse of their infrastructure.
In recent years, the issue of security in the computer space has become more relevant than ever. With the emergence of artificial intelligence, attackers are increasingly improving their methods, endangering both businesses and individuals. The risks of artificial intelligence to cybersecurity are expected to grow rapidly as AI technologies become cheaper and more accessible.
People are increasingly falling victim to phishing, vishing, and smishing, which is the most common type of cybercrime. The worst thing is that you may become a victim of cybercrime without even knowing it. This is the email spoofing case – when your website domain or email domain is used by spammers to send spam and phishing emails.
When email marketers find out that they have deliverability issues, they ask a million questions: why did my open rate and click-trough rate drop? Why do my emails go to Spam? Why are my emails blocked or deferred? What did I do wrong, etc.? When such questions arise, we always recommend answering the two key questions: If you answer honestly, …
Open rate and click rate are the main measures in email marketing. They allow senders to understand how successful their email campaigns are. After all, that’s what email marketing is all about – more clicks and more conversions. It’s always distressing to see a decrease in email opens. While an occasional drop is not a catastrophe, an open rate decreasing …
Written by Julia G
