Written by Julia G
While analyzing the clients’ email test reports in GlockApps, sometimes we noticed a difference in the Inbox placement ratios for the same message in the manual and automatic tests. Provided that the message was sent to the seed list from the same email account and mail server, we wondered what could cause different Inbox placement percentages.
Written by Khrystyna Sliusar
DMARC is known for its proven usefulness in protecting your email domains from cyber threats. Publishing a DMARC record in the DNS allows the domain owner to know who is sending emails on behalf of their domain. Since it provides detailed information about the email channel, the domain owner gains full control over it. This way, you can ensure that your customers and email recipients receive emails sent on your behalf without failure.
Written by Tanya Tarasenko
Digital communications are becoming more and more important for both professional and personal use, with email being one of the most widely utilized digital tools on the net. However, there’s nothing worse than finding an email in your sent items folder that hasn’t been delivered, especially if the address is correct. Knowing the main reasons behind poor deliverability of emails can help you to prevent them from happening and ensure your communications run smoothly. Let’s have a look at why this happens and fix the issue.
Written by Julia G
A lot of different factors determine whether or not an email will reach the targeted recipient and where it will be put: Inbox or Junk folder. These factors include the message copy, sender’s domain reputation, sender’s IP score, prior user interaction, and sending infrastructure.
Additionally, each ISP uses a set of its rules to identify email spam signals, which make it place the message to the Spam folder. Needles to say, the recipients may configure custom filtering settings in their email clients to keep unwanted messages out of their inboxes.
Written by Tanya Tarasenko
Email is one of the most prevalent communication tools in today’s digital world, and while sending and receiving messages is quite simple, there is a lot of work that goes on behind the scenes to ensure your message gets to the intended recipient. Here’s a look at the world of email protocols and learn how they help you communicate. What are they? How do they work? And why are they important?
Written by Julia G
Email delivery can occasionally fail if the SMTP protocol, which is essential for sending email messages, encounters issues. As a result, email stops working and senders may receive bounce-back messages outlining the problem.
A lot of delivery failures occur because of the errors with the 501 status code. An urgent resolution of the SMTP 501 error ensures efficient email exchanges and successful delivery.
Written by Tanya Tarasenko
Email is a dynamic, powerful way to reach out to your audience, build relationships, and make a sale. In this regard, email marketing is divided into two main strategies: inbound and outbound marketing. Inbound marketing is based on developing relations with existing subscribers, while outbound marketing strives to attract new leads by reaching opportunistic customers who have yet to become familiar with the product or service. This dual approach allows businesses to manage and expand their reach across diverse consumer bases effectively.
Written by Tanya Tarasenko
It is important to understand the mechanisms that make email delivery possible for those who rely on it every day. The Mail Transfer Agent (MTA) is a critical component of the email delivery system. A message transfer agent, mail transport agent, or just MTA is a software that allows email to be sent and received on the internet. In this article, we explain what an MTA is, how it works, and why it is integral to email communication.
Written by Julia G
Email marketing is only effective when your email communications go to the recipient’s Inbox instead of the Spam folder. Therefore, reducing the likelihood of your email to be spam is significant for successful email campaigns.
In this article, we will examine email spam signals, learn how to recognize these signals in emails and how to avoid them when working on your future mailings. Additionally, you’ll receive insightful advice on how to improve your email campaigns’ deliverability.
Written by Julia G
It’s always frustrating to see your beautiful email campaigns failing due to email delivery issues. The causes of such failures range from suspicious elements in the email’s content, incorrect DNS records, invalid email addresses to email quotas, recipient’s restrictions, and email server issues. The good news is that the majority of the issues can be fixed by the sender.