How to Remove Your IP Address from the Hotmail/Outlook Blacklist

Written by Julia G

Your sender reputation and email performance are directly dependent on your sending workflow. If you have bad sending practices, it can lead to serious deliverability problems and ultimately land you in the spam folder. Likewise, safe senders with proper email authentication, positive reputation, and great list management, should have better deliverability and inbox placement.

In order to protect their users from unsolicited emails, mailbox providers developed blacklists to flag bad senders, somewhat like a blocked senders list.

How to Remove Your IP Address from Gmail’s Blacklist

Written by Julia G

Do you think that your IP addresses are on the Gmail Blacklist? One of the most common reasons that your emails do not reach your Gmail recipients is because Google may have added your IP address to their email blacklist.

If you find your email metrics have tanked and you’re not able to deliver emails to your Gmail subscribers, then this article will surely help you.

Emails Go to Spam: 6 Surefire Tips to Improve Email Engagement

Written by Julia G

Email is pointless if the recipient doesn’t interact with it. We want our customers to engage with the message we’re sending and ultimately convert. So if your emails go to spam, there’s a chance that mailbox providers put you there because your emails weren’t engaging enough previously. In this article, we’ll explain what engagement is, how to measure it, and …

Dedicated vs Shared IPs: Which Should You Choose for Better Deliverability

Written by Julia G

When you hit “Send” in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP’s reputation, authentication, your sending practices, and recipient engagement. These factors directly influence whether or not …

Spam Filter Testing: Determining Spam Placement Causes (Case Study)

Written by Julia G

Since the release of GlockApps we have tested hundreds of emails and looked through hundreds of reports. From our experience, we learned that one of the common causes of deliverability problems, in particular, spam placements, was the message content (providing that you have a confirmed opt-in email list and send relevant content). Related Posts We continue our series of email …

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected. Thus, email marketers should set up authentication records for their sending domains to increase the trustworthiness in the eyes of the receiving email servers.

And it’s important to regularly test email authentication records using an email spam checker to make sure that the messages won’t go to the spam folder due to a failed authentication.

12 Questions You Should Be Asking If You Have Deliverability Issues

Written by Julia G

Email marketing is the most convenient means of reaching new and existing customers and subscribers throughout the year. Companies and online marketers can send email marketing campaigns to introduce their products and services, showcase new features, promote their blogs, and give exclusive offers to re-engage customers who haven’t been active in a while.

Understanding Deliverability Metrics

Written by Julia G

Many email marketers are mistakenly assured in their ability to reach their recipients when they observe a high delivery rate. However, what the “delivery rate” term actually means is the number of emails that were sent that did not return with a hard or soft bounce. In reality, a delivered email could end up in the Inbox, spam, or blocked.

Everything You Should Know about Spam Complaints

Written by Julia G

No one is safe from spam complaints. Complaints can happen even to good marketers who are sending to permission-based email lists. The complaint rate used to be underestimated, but the recent research shows that 20% of deliverability issues were caused by a lot of spam complaints. The complaint rate is calculated as the number of “report spam/junk” complaints out of emails sent. For example, the 0.1% complaint rate is considered acceptable and often seen among good senders, but the 0.5% rate is already too high.

Everything Email Marketers Need to Know About Email Sender Reputation

Written by Julia G

When it comes to email marketing, deliverability means getting email marketing messages to the recipients’ Inboxes. It is the key to a successful email campaign. Over the past years, email deliverability has evolved. While the subject lines, spam filter triggering words, special characters, and image-text ratio have been the most important things to pay attention to in the past, these …