Written by Julia G
Email is an essential tool in today’s digital world, used for both personal and business communications. It’s fast, cost effective, and affordable for everyone. However, with its ease of use, email is not perfect.
Written by Khrystyna Sliusar
Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually.
Written by Julia G
For email marketers, achieving good email deliverability is essential. It indicates the percentage of emails that successfully landed in the recipients’ inboxes. Check out the latest email deliverability statistics for the fourth quarter of 2023 to find out if the volume of emails sent affect deliverability.
Written by Julia G
Spam complaints are signals of unwanted or unsolicited email communication. Typically they happen when a recipient marks an email message as “spam” or “junk” in their email client.
The most common situation when a recipient reports an email as spam is when they receive email communications they didn’t explicitly subscribe to. However, there are different reasons for subscription messages to be reported as spam, in particular:
the recipient finds email content irrelevant or intrusive;
the recipient can’t find an unsubscribe link;
the unsubscribe process doesn’t work;
the recipient is still receiving emails after they unsubscribed;
the company sends too many emails;
the recipient cannot recognize the sender.
Written by Julia G
Email deliverability stands as a paramount concern within the realm of email marketing, bearing significant weight in the pursuit of successful campaigns. It is a topic that often proves to be both crucial and intricate, presenting challenges that require adept navigation.
During webinar Masters of Email Marketing from Smaily, GlockApps’ CEO, Alex Arnaut, illuminated this pivotal subject matter, offering invaluable guidance.
Written by Julia G
Beginning in February 2024, major players in the email industry, such as Gmail and Yahoo, have introduced a pivotal shift that carries significant implications for email marketers and senders alike.
Written by Julia G
Email marketing has been a popular marketing strategy for a long time, but with the increase in competition, it’s becoming more and more difficult to get your audience to open and engage with your emails. However, there are several strategies you can use to improve your email open rates in 2023.
Written by Julia G
n the past, Gmail was error-prone and would accidentally filter legitimate emails as spam. Therefore Google developed Gmail labels to categorize incoming emails as Primary, Promotions, or Social messages.
If your email marketing campaigns land in the Gmail Promotions tab, it’s not as bad as landing in spam. However, people don’t usually check their Promotions folder so not all subscribers may see your sent messages.
Follow this Gmail deliverability article to improve your email delivery to Google contacts, train Gmail to send your messages to the Primary tab, and significantly boost your response rates.
Written by Julia G
Email Marketing is a highly effective digital marketing channel that helps companies connect to customers and promote their brands to increase sales. Here are 7 best email practices that marketing experts follow to grow and maximize their email program.
Written by Julia G
Email deliverability plays a massive role in your email marketing program. Every email that doesn’t reach your subscribers’ inboxes means fewer opens, clicks, and sales.
In order to maximize your revenue from your email campaigns, you need to follow email deliverability best practices. You’ll improve the likelihood of email service providers delivering your messages to your customers’ inboxes if you follow these guidelines.
Email audits are the best way to isolate and identify any potential problems with your email deliverability.