Written by Julia G
Email marketing and deliverability experts agree that sender reputation is the most important factor that determines where an email lands: Inbox or Spam. You start building your sender reputation from the point when you start sending email messages from the domain. And the way how you do it determines how good or bad the reputation will be. In this article, …
Written by Julia G
Cyber threats have escalated significantly in recent years. Last year, 64% of businesses reported facing Business Email Compromise (BEC) attacks, with an average financial loss of $150,000 per incident. The rise of remote work continues to increase companies’ vulnerability to security breaches.
Given these alarming statistics, it’s surprising that many companies have not enhanced their email security with DMARC. Yet, according to dmarc.org only 23.5% of those who even implemented it, have reached a ‘reject’ policy. With GlockApps DMARC report analyzer you can create a DMARC record in less than 5 minutes and start moving towards the ultimate security right away.
Written by Julia G
Open rate and click rate are the main measures in email marketing. They allow senders to understand how successful their email campaigns are. After all, that’s what email marketing is all about – more clicks and more conversions. It’s always distressing to see a decrease in email opens. While an occasional drop is not a catastrophe, an open rate decreasing …
Written by Julia G
Being the simplest and cheapest means of reaching out to a large audience around the world, email has always been exploited by malicious senders and cyber-criminals. Trying to protect their users from spam, mailbox providers set up smart email filters that evaluate a range of metrics to make email placement decisions. It often prevents good email senders from delivering their …
Written by Julia G
There is no other channel with such a wide audience reach than email. That is why legal business owners are using email to reach out to their clients and subscribers, and that is why spammers like to use email for malicious purposes. Hacking and phishing attacks in emails are increasing year by year.
The good thing is that there is a mechanism that allows email senders to protect their domains from misuse.
Written by Julia G
SPF stands for Sender Policy Framework, and it is an email authentication protocol. The purpose of SPF is to check whether the email was sent from the person it says it is from. We showed how to create an SPF record and deploy it. And if you are reading this article you’ve probably encountered some issues with that. So let’s answer the burning question right away.
Written by Julia G
There are many variables involved when we talk about email deliverability. Today we will concentrate on email authentication, because it has its influence on whether your email gets blocked, will land in a spam folder or an inbox. How? It proves you are a trustworthy and legitimate sender, or otherwise. You should remember that it is not enough to just …
Written by Julia G
Dealing with laws and regulations is an inevitable reality for any business. Although the variety of anti-spam laws that differ for every country might feel discouraging at first, if you are a legitimate company and a legitimate sender, you probably don’t have to worry about it much. Nevertheless, it is always better to be fluent in anti-spam laws and regulations. …
Written by Julia G
Email getting into a spam trap is a nightmare for any email marketer. Unfortunately, it can happen even with the best of us. Afterwards, we keep wondering how a spam trap could get on our mailing list. Let’s solve this jigsaw puzzle step by step and by the end of this article everything will fall into place.
Written by Julia G
So many times, when talking to a client, I have been asked questions: ‘What is ISP? What is ESP? What is the difference? I understand how confusing these terms might seem at first, but with the insights from this article, you’ll know everything there is to know about ESPs and ISPs, how they work and how to choose the right ESP for your email marketing needs and preferences. Let’s go!