Dark Mode for Email Marketing: Design, Code, and Tips for Gmail, Outlook, and Apple Mail

Written by Tanya Tarasenko

From interfaces to the email display on platforms such as Gmail, Outlook, and Apple Mail, dark mode has revolutionized the digital world. This transition is not purely aesthetic; it’s practical, with the goal of making things easier to see, read, and save battery. In this article, we will explore all the details of dark mode optimization for emails on multiple email platforms, including Gmail and Outlook, along with design tricks, and advice from the email marketing community. 

Understanding the Domain Age and Its Impact on Email Deliverability

Written by Julia G

In the digital world, an email domain’s age can be a significant factor in determining how trustworthy and legitimate the messages it delivers are. Oftentimes, email deliverability rates for the messages sent from the domains older than ten years are approximately thirty percent higher than for those sent from recently established domains.

Cyber Monday Email Campaign Success: Strategies to Boost Engagement and Sales

Written by Tanya Tarasenko

Cyber Monday is ideal for brands to reach their audience and generate sales through email marketing. Whether you’re an experienced marketer or a newbie, a well-planned Cyber Monday email campaign could help you set yourself up for a holiday season like no other. Let’s break down the basic tactics, subject lines, design, and marketing that will make your Cyber Monday emails pop into the inbox. 

Catch-All Email: Ensuring No Message Goes Unread

Written by Tanya Tarasenko

The catch-all email is one of those emails that can be both useful and challenging. If you ever had a question regarding “catch-all email,” “how to identify the sender” or even “what is a catch-all email,” you’re in the right place. In this in-depth guide, we will explain everything you need to know about catch-all emails and their implications.

Setting up DKIM for Google Workspace: Step-by-Step Guide

Written by Julia G

An email authentication technique called DomainKeys Identified Mail (DKIM) helps safeguard email senders and recipients from spam, spoofing, and phishing. A vital safety measure in today’s digital environment, with its numerous email-based risks, DKIM allows recipients to confirm that an email claiming to be from a particular domain was, in fact, sent by the owner of that domain.

Authenticate Your Email with DKIM: Office 365 DKIM Setup Guide

Written by Julia G

A lot of the cyberattacks begin with a phishing email. This emphasizes how crucial email security is. Brands sending email communications to their clients, email subscribers or prospects need to ensure that the emails haven’t been altered in transit. 

DKIM, or DomainKeys Identified Mail, is one of the best security protocols helping to protect a domain from these attacks. By verifying that an email actually comes from the domain it claims to be from, DKIM helps prevent email spoofing, a popular strategy employed by fraudsters.

Understanding the Difference Between Gmail Email Addresses on the Seed List

Written by Julia G

At GlockApps, we understand that our clients may be concerned about the credibility of the email placement results returned by the Inbox Insight tool and we hope this article gives an explanation of the seed list used for email testing and the factors that may be affecting email placement.

Welcome Emails: Drive Engagement and Build Lasting Relationships

Written by Tanya Tarasenko

Having a strong welcome email is the best strategy for email marketing when it comes to open rates, engagement, and long-term customer relationships. A good welcome email is not simply a way of saying “hello”, but a valuable tool for providing information, strengthening your brand, and getting your subscribers engaged right away.

GlockApps Postmaster Tool: Google Postmaster Reputation Data is Now Available in GlockApps

Written by Julia G

Google Postmaster is a helpful resource for senders to diagnose and resolve email deliverability issues. It provides crucial insights into key metrics that help assess the overall health of your email program and pinpoint potential problems in email-sending practices.
Thus, the analysis of the Google Postmaster data allows you to determine your sender’s reputation, monitor email authentication outcomes and user complaint ratio, and examine delivery failures to find out what you must have done wrong.

Email Format: Tips, Examples, and Best Practices for Clear Communication

Written by Tanya Tarasenko

Email communication has become an essential part of modern professional and private contact, whether it is reaching out to a colleague, sending in a job application, or communicating with a client. The way your email looks will often influence how your message is received, and proper formatting increases readability, portrays professionalism, and improves clarity. In this guide, we’ll examine how to format your emails, provide examples, and share best practices to get your emails out there looking their best.