Email Customer Journey: How to Map, Automate, and Optimize Your Email Marketing Strategy

Written by Tanya Tarasenko

In the world of always-connected businesses and consumers, the customer journey is the pivot around which marketing campaigns turn. When it comes to sending direct and personalized messages, email marketing is one of the most effective ways to map and optimize the customer journey. Knowing how to create an email journey map can help a business nurture leads, retain customers, and improve the customer experience. This article dives into the intricacies of the email marketing customer journey, exploring how to create an effective email journey map and utilize automation to boost results.

Resending Emails: Boost Engagement and Recover Missed Opportunities in Business

Written by Tanya Tarasenko

Today, with the speed at which email marketing campaigns run and the competition email messages face in cluttered inboxes, resending email is a strategy that can truly help your business make the most of every opportunity and the best of every message. However, it’s surprising how many businesses fail to take advantage of resending emails to improve engagement, reclaim missed opportunities, and increase conversions. In this post, we’ll discuss how to make resending email work for you, best practices for implementing this strategy, and common mistakes to avoid.

Email Accessibility Uncovered: Best Practices for ADA Compliance and Inclusive Email Design

Written by Tanya Tarasenko

Email marketing remains one of the most powerful tools for business, so it’s important that your emails are accessible to everyone – including people with disabilities. As the concept of inclusivity becomes more widespread, creating ADA-compliant emails is no longer a marketing trend – it’s a necessity. Providing accessible emails not only widens your audience, it also helps you adhere to legal requirements such as the Americans with Disabilities Act (ADA). In this article, we’ll walk you through email accessibility, best practices, and how to achieve compliance with current standards.

SMTP Ports: How to Choose the Right One

Written by Julia G

The process of transmitting email messages from the sender to the recipient is carried out by Simple Mail Transfer Protocol (SMTP). Email service providers have their SMTP servers, which deliver emails to the recipients’ servers. The sender just creates an email, fills in their name and email address, and hits “Send”. The email distribution is then managed by the SMTP server maintained by the ESP. 

Email Customization: Why You Need to Customize Your Emails and How to Do It Using Different Tools

Written by Khrystyna Sliusar

Whether a personal brand or a large corporation, it needs distinctive characteristics that build recognition and trust. Email customization allows senders to tailor messages to their own tastes and is a great way to maintain brand identity and consistency in marketing communications. With modern platforms featuring various email-building tools and templates, even a newbie marketer can create a great custom email template without any additional HTML or CSS knowledge. Let’s learn how to use email customization in the best possible way.

Email Etiquette: Rules for Professional and Personal Communication

Written by Tanya Tarasenko

Email is still one of the most powerful tools for professional and personal communication in the modern world. Whatever the nature of the person you email, whether it’s a colleague, a client, or a friend, understanding proper email etiquette can help you get your message across in a clear, respectful, and professional way, leaving a good impression and avoiding misunderstandings.

Audio in Emails: Engage, Personalize, and Stand Out

Written by Tanya Tarasenko

With email marketing, it’s harder than ever to cut through the noise of a crowded inbox. Stunning visuals and persuasive copy are critical aspects of a successful email, but they aren’t the only tools you have at your disposal. By incorporating audio into your email content, you can improve overall user experience, deepen engagement, and differentiate your message. But when you’re ready to try this experimental approach, it’s important to understand the technicalities behind it. How does audio affect deliverability? What about compliance and user experience? Let’s find out.

CTAs in Email Marketing: From Click to Conversion

Written by Tanya Tarasenko

A call to action (CTA) is the key part of an email that converts passive readers into active participants – to encourage them to click, subscribe, buy, or find out more. CTAs are the secret weapon in getting higher click-through rates and conversions. This comprehensive guide will walk you through the strategies for crafting high-performing CTAs, from the copy itself to the visual design, helping you maximize your email marketing efforts.

Video in Email Marketing: Advantages, Challenges, and Integration Tips

Written by Tanya Tarasenko

As marketing grows more and more digital and complex, there is no question that videos are currently one of the most powerful forms of content to use. They are capable of telling an engaging story and passing along information in a short amount of time. Due to this versatility, they can be used across many types of marketing, such as email marketing. In this guide, we’ll lay out the benefits of using video in emails, talk about the challenges of adding them to the emails, and take you through a step-by-step guide to embedding videos in your emails.

Email Content Overview: Why Content Analysis in Email Spam Testing Matters

Written by Khrystyna Sliusar

Content is the heart of your email. Sounds good, right? But to keep this heart beating in harmony with your subscribers, you should understand the basics, know certain tricks, and stay updated with all the latest trends.

We’re here to help you master the nuances of email content and choose the most suitable type to create your own content strategy.