Top 13 Email Marketing Podcasts: Pick Your Favorite

Written by Khrystyna Sliusar

The value of modern podcasts is also in the variety of niches – choose a topic that really drives you. If you work in programming or digital marketing – get specific content related directly to your industry. That’s why we couldn’t pass by podcasts for our email marketers. So, here’s a great selection of the 13 best email marketing podcasts that will be useful for you, whether in your free time or at work.

[Case Study] How to Achieve Better Inbox Placement

Written by Julia G

While analyzing the clients’ email test reports in GlockApps, sometimes we noticed a difference in the Inbox placement ratios for the same message in the manual and automatic tests. Provided that the message was sent to the seed list from the same email account and mail server, we wondered what could cause different Inbox placement percentages. 

DMARC Mandates and Guidance Worldwide: Keep Your Domain in Compliance

Written by Khrystyna Sliusar

DMARC is known for its proven usefulness in protecting your email domains from cyber threats. Publishing a DMARC record in the DNS allows the domain owner to know who is sending emails on behalf of their domain. Since it provides detailed information about the email channel, the domain owner gains full control over it. This way, you can ensure that your customers and email recipients receive emails sent on your behalf without failure.

Email Outreach: Building a Connection That Captivates and Converts

Written by Tanya Tarasenko

Email is a powerful digital marketing strategy to build authentic relationships, generate new leads, and distribute content. However, it’s not as simple as simply firing off a few emails and hoping for the best. It involves careful planning, execution, and a deep understanding of your target audience. In this article, we’ll explore the best practices and outreach strategies to help you maximize the impact of your email outreach campaigns.

Effective Email Lead Generation: Elevate Your Marketing

Written by Tanya Tarasenko

Email lead generation has remained one of the important parts of digital marketing because it allows businesses to connect with potential customers directly. If you execute well-designed email campaigns, you’ll be able to generate leads, nurture them, and convert them into loyal customers. Let’s dive deeper into what “lead” is and the essential strategies for successful email lead generation.

Emails Are Undeliverable: Top Reasons and How to Prevent Them

Written by Tanya Tarasenko

Digital communications are becoming more and more important for both professional and personal use, with email being one of the most widely utilized digital tools on the net. However, there’s nothing worse than finding an email in your sent items folder that hasn’t been delivered, especially if the address is correct. Knowing the main reasons behind poor deliverability of emails can help you to prevent them from happening and ensure your communications run smoothly. Let’s have a look at why this happens and fix the issue.

How to Migrate to a New ESP: From Planning to Execution

Written by Tanya Tarasenko

Migrating to a new Email Service Provider (ESP) is a complex process but thoroughly rewarding when done right. Not only does migrating successfully protect your subscribers’ data, but it also allows your email marketing strategy to flourish. In this article, we will walk you through the steps to successfully migrate to a new ESP and maintain the integrity of your entire email campaign and brand reputation.

New Report: Email Deliverability Statistics Q2 2024 – Analysis, Changes, and General Trends [+ Free PDF Inside]

Written by Julia G

A lot of different factors determine whether or not an email will reach the targeted recipient and where it will be put: Inbox or Junk folder. These factors include the message copy, sender’s domain reputation, sender’s IP score, prior user interaction, and sending infrastructure. 

Additionally, each ISP uses a set of its rules to identify email spam signals, which make it place the message to the Spam folder. Needles to say, the recipients may configure custom filtering settings in their email clients to keep unwanted messages out of their inboxes.

Email Protocols: How Your Emails Reach Their Destination

Written by Tanya Tarasenko

Email is one of the most prevalent communication tools in today’s digital world, and while sending and receiving messages is quite simple, there is a lot of work that goes on behind the scenes to ensure your message gets to the intended recipient. Here’s a look at the world of email protocols and learn how they help you communicate. What are they? How do they work? And why are they important?

Effective Tips to Resolving SMTP 501 Error

Written by Julia G

Email delivery can occasionally fail if the SMTP protocol, which is essential for sending email messages, encounters issues. As a result, email stops working and senders may receive bounce-back messages outlining the problem. 

A lot of delivery failures occur because of the errors with the 501 status code. An urgent resolution of the SMTP 501 error ensures efficient email exchanges and successful delivery.