Written by Tanya Tarasenko
LinkedIn stands out as a goldmine for professional networking and B2B communication. But what many businesses overlook is its incredible potential as a tool for email marketing. When done right, combining LinkedIn email marketing with traditional campaigns can boost your open rates, engagement, and conversions.
Written by Khrystyna Sliusar
Marketing isn’t just advertising or selling. At its core, marketing is the art and science of understanding people, anticipating their needs, solving real problems, and building trust at every step of the way.
On May 27, we join the global marketing community in celebrating World Marketing Day, a day that honors the creative and analytical thinkers who keep the industry moving forward.
Written by Tanya Tarasenko
If you’re diving into email marketing, you’ve probably heard the term “email marketing funnel”. But what does it actually mean, and why should you care? An email marketing funnel is your roadmap for turning leads into customers through a carefully structured email sequence. It’s not just about sending random emails, but rather creating a path that guides your audience from the moment they sign up to when they finally make a purchase.
In this guide, we’ll break down what an email marketing funnel is, how it works, and how you can create one that brings real results.
Written by Tanya Tarasenko
Ever wanted to shout your message from the rooftops and have hundreds or thousands of people hear it all at once? That’s basically what a broadcast email does, but with way more style and zero noise complaints.
Whether launching a new product, promoting a special deal, or just keeping your audience in the loop, a good email broadcast lets you reach everyone on your list with a single, well-crafted message.
Written by Khrystyna Sliusar
Our CEO, Alex Arnaut, recently joined the DTC Podcast with Jordan Gordon, Head of Email at Pilothouse, to chat about what’s really shaping email deliverability today. He shared valuable insights, expert opinions, great energy, and a special offer just for podcast listeners. So don’t miss out! Watch the full episode below to learn something new and grab a special deal to simplify your spam testing and improve your deliverability.
Written by Tanya Tarasenko
Asking for reviews can feel awkward, but it shouldn’t. With the right review email template, you can collect powerful feedback, boost your online reputation, and build trust with future customers. Let’s not waste our time and dive in!
Written by Tanya Tarasenko
Affiliate email marketing is one of the most effective ways to generate passive income and grow an audience. When done right, it allows affiliates to build trust, deliver value, and earn commissions, all while using a direct and personal communication channel. This guide will help you master the essentials and optimize your campaigns.
Written by Julia G
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol, which controls how the messages failing email authentication must be treated and allows domain owners to receive the reports containing valuable information about their email sources and sent messages.
Written by Tanya Tarasenko
When you’re setting up your online presence, it’s easy to assume that email and web hosting are just part of the same package. In reality, they serve very different purposes. Understanding the difference between web hosting and email hosting can help you avoid tech headaches, improve performance, and look more professional online.
Written by Tanya Tarasenko
If you’ve ever sent an email, you’ve used an email server — even if you didn’t realize it. But what exactly is an email server, and why is it so important? In this guide, we’ll dive deep into the world of email servers, explain how they work, why they matter, and what you need to know whether you’re sending newsletters, business updates, or just a quick hello.