How to be an Email Marketer

Written by Julia G

The best email marketers know how to adapt, learn new skills, and solve complex problems by leveraging the right software. Despite recent events that impacted in-person business, digital marketing was able to prove its effectiveness by helping many companies stay afloat. Numerous companies suffered economic loss during the pandemic and were forced to lay off a substantial amount of employees. …

Improve Delivery to your Gmail Email List

Written by Julia G

n the past, Gmail was error-prone and would accidentally filter legitimate emails as spam. Therefore Google developed Gmail labels to categorize incoming emails as Primary, Promotions, or Social messages.

If your email marketing campaigns land in the Gmail Promotions tab, it’s not as bad as landing in spam. However, people don’t usually check their Promotions folder so not all subscribers may see your sent messages.

Follow this Gmail deliverability article to improve your email delivery to Google contacts, train Gmail to send your messages to the Primary tab, and significantly boost your response rates.

How to Write Emails that Convert

Written by Julia G

Email Marketing is a highly effective digital marketing channel that helps companies connect to customers and promote their brands to increase sales. Here are 7 best email practices that marketing experts follow to grow and maximize their email program.

Email Accessibility Best Practices

Written by Julia G

Email accessibility has been a top trending topic for email marketers in 2022. As society shifts to promote diversity, equity, and inclusion, it’s become more important for email marketers to create accessible content that every subscriber can digest. 26% of the United States population has some sort of disability. Thus, there are many different kinds of conditions to consider when …

Getting Started with GlockApps

Written by Julia G

Equip yourself with the best tools to maximize your email marketing success. GlockApps has developed an all-in-one solution to help businesses and marketers identify and solve their email deliverability issues from start to finish. Do you know who is sending emails from your domain? Where do your emails land in your recipient’s mailbox? Is your domain blacklisted? Test, monitor, and …

How to Run an Email Spam Test with GlockApps

Written by Julia G

How to Use Inbox Insight Ensure Your Emails Reach the Inbox to Improve Your Email Marketing Performance Deliverability issues can be the difference between your email marketing success or failure. In order to achieve better inbox placement, our Inbox Insight tool will rate your email from 1-100 and show you exactly where your emails land in your recipient’s mailbox: Primary …

How to protect your domain with DMARC using GlockApps

Written by Julia G

How to Use DMARC Analyzer Phishing emails have long been a key tool in cybercrime, often targeting small and midsize businesses (SMBs) to extract sensitive information. The integration of artificial intelligence (AI) into phishing tactics has significantly improved their effectiveness, making them easier to create and harder to detect. Cybercriminals are using AI to intensify their attacks, and this trend …

How to Monitor your IP Address, Email Authentication, and Website

Written by Julia G

How to Set Up Uptime Monitoring Downtime is not a matter of ‘If,’ but a matter of ‘When.’ Any successful business cannot afford to disappoint its customers by not being aware of when its site is down.  GlockApps Uptime Monitor allows you to stay updated on the status of your IPs, domain authentication records, and website protocols at all times. …

How to Create Automatic Tests

Written by Julia G

How to Test Your Email Campaigns Daily on Auto-Pilot You use GlockApps Inbox Insight to create automatic tests and monitor your message’s Inbox placement daily without intervention. After the setup is complete, our email spam checker tool will send your message to the seed email addresses at the time interval you chose (every xx hours or xx days). You will …

What is DKIM – DKIM Checker

Written by Julia G

The DKIM protocol, along with SPF, DMARC, and BIMI form the perfect ensemble for email security. Any one of those email authentication methods can safeguard your email server, but it would be limited and could result in expensive security breaches.

The only way to ensure that your email servers are fully protected is to set up all 4 forms of email authentication. This will also improve your email deliverability and reputation because mailbox providers will see you as a responsible, authenticated email sender.