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Author: Julia G

How to Track SparkPost Bounces with GlockApps

Written by Julia G

Important! The GlockApps Bounce Monitor tool is discontinued. GlockApps is integrated with SparkPost to provide you with an automated way of bounce email processing. With GlockApps, you can see exactly why your emails are bouncing, such as issues related to invalid email addresses, temporarily deliverability issues, or message blocking. Processed data is compiled into the comprehensive and easy-to-read report available …

How to Track Mailgun Bounces with GlockApps

Written by Julia G

Important! The GlockApps Bounce Monitor tool is discontinued. GlockApps is integrated with Mailgun to provide you with an automated way of bounce email processing. With GlockApps, you can see exactly why your emails are bouncing, such as issues related to invalid email addresses, temporarily deliverability issues, or message blocking. Processed data is compiled into the comprehensive and easy-to-read report available …

How to Track SendGrid Bounces with GlockApps

Written by Julia G

Important! The GlockApps Bounce Monitor tool is discontinued. GlockApps is integrated with SendGrid to provide you with an automated way of bounce email processing. With GlockApps, you can see exactly why your emails are bouncing, such as issues related to invalid email addresses, temporarily deliverability issues, or message blocking. Processed data is compiled into the comprehensive and easy-to-read report available …

Emails Go to Spam: 6 Surefire Tips to Improve Email Engagement

Written by Julia G

Email is pointless if the recipient doesn’t interact with it. We want our customers to engage with the message we’re sending and ultimately convert. So if your emails go to spam, there’s a chance that mailbox providers put you there because your emails weren’t engaging enough previously. In this article, we’ll explain what engagement is, how to measure it, and …

How to Track Amazon SES Bounces with GlockApps

Written by Julia G

Important! The GlockApps Bounce Monitor tool is discontinued. Amazon SES is a highly popular email delivery service that people use for sending a large volume of emails at a reasonably low cost. Email systems like EasyMail7 use the API integration with Amazon SES to make it easy for email marketers to send email newsletters without a tech background. Yes, Amazon …

Dedicated vs Shared IPs: Which Should You Choose for Better Deliverability

Written by Julia G

When you hit “Send” in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP’s reputation, authentication, your sending practices, and recipient engagement. These factors directly influence whether or not …

Spam Filter Testing: Determining Spam Placement Causes (Case Study)

Written by Julia G

Since the release of GlockApps we have tested hundreds of emails and looked through hundreds of reports. From our experience, we learned that one of the common causes of deliverability problems, in particular, spam placements, was the message content (providing that you have a confirmed opt-in email list and send relevant content). Related Posts Every web address and email has …

Avoiding Gmail Spam After the Latest Security Update

Written by Julia G

If it was hard for you to stay out of Gmail spam before, it may be increasingly more difficult for you after Gmail’s latest security update. In an attempt to protect users from spam, junk mail, phishing emails, and other malware, Gmail implemented a new security mechanism that identifies potentially harmful messages from unauthenticated senders. These warnings appear directly within …

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected. Thus, email marketers should set up authentication records for their sending domains to increase the trustworthiness in the eyes of the receiving email servers.

And it’s important to regularly test email authentication records using an email spam checker to make sure that the messages won’t go to the spam folder due to a failed authentication.

Email Delivery Basics: 3 Fundamental Email Concepts Explained

Written by Julia G

In this post, I give a little bit of theory about email delivery so that you can get a general idea about email concepts, good and bad sending habits, and email spam checker tools you can use to monitor your reputation and deliverability and determine possible causes of deliverability issues if they happen. Related Posts Every web address and email …