Email Marketing
B2B Email Deliverability: How to Improve Inbox Placement
Written by Tanya Tarasenko
Even the most carefully written B2B outreach campaign becomes ineffective if emails never reach the inbox. You can have personalized messaging, compelling offers, and a highly targeted contact list, but none of it matters when your emails land in spam folders, promotions tabs, or disappear entirely. The good news is that improving inbox placement isn’t as hard as you might think.
How Many Outreach Mailboxes Should You Use?
Written by Tanya Tarasenko
Deliverability rules from providers like Google and Microsoft have made mailbox management a critical part of any outreach strategy. If you send too many emails from a single mailbox, your campaigns may quickly run into spam folders, reputation issues, or sending limits. On the other hand, creating too many mailboxes without a clear strategy can increase costs, complexity, and operational headaches.
Email Template Optimization: How Email Developers Protect Revenue
Written by Julia G
For 59% of marketers, email is the top channel for revenue generation. This year, the stakes are getting even higher to keep this revenue stable, let alone increase it.
Do AI-Written Emails Affect Deliverability?
Written by Tanya Tarasenko
AI has quietly become part of everyday life, let alone email marketing. From subject lines to full campaigns, teams are using it to scale content faster than ever. But a question keeps coming up: can AI-written emails actually hurt deliverability?
Password Reset Email Templates and Best Practices
Written by Tanya Tarasenko
Password reset emails are one of the most sensitive and high-impact transactional messages a product can send. Unlike marketing emails, they are triggered by user intent and often come at moments of urgency (when someone is locked out, frustrated, or concerned about account security).
How Often Should You Clean Your Email List? Best Practices for Better Deliverability
Written by Tanya Tarasenko
Email marketing has one of the highest ROIs in digital, but only under one condition: your list is healthy.
What many marketers overlook is that an email list is not a static asset. It behaves more like a living system that is constantly changing, decaying, and requiring maintenance. Even if you’re consistently acquiring new subscribers, a portion of your database is quietly becoming less valuable every single month.
Can You Tell If Someone Read Your Email? Here’s How
Written by Tanya Tarasenko
Whether you use Gmail, Outlook, or another platform, there are several ways to check if your email was opened or read. Some methods are built into email providers, while others require third-party tracking tools. The best option depends on whether you’re sending personal emails, business outreach, sales messages, or customer campaigns.
Why Outlook Breaks HTML Emails And How to Fix It
Written by Tanya Tarasenko
Outlook has a special reputation in the email world, and not always a flattering one. An email that looks clean in Gmail, Apple Mail, or mobile inboxes can suddenly break in Outlook: buttons shift, spacing disappears, fonts change, images resize strangely, or mysterious white lines appear between sections.
How Often to Test Email Deliverability for Better Inbox Placement
Written by Tanya Tarasenko
Email marketers spend a lot of time improving subject lines, refining copy, designing templates, and building automations. But none of those efforts matter if your emails fail to reach the inbox.
Inbox Placement in Email Marketing: Everything You Need to Know
Written by Tanya Tarasenko
You can have a perfect subject line, compelling copy, and a strong offer, but if your email lands in spam, none of it matters. This is why inbox placement has become one of the most critical concepts in email marketing. It goes beyond simple delivery and answers a much more important question: Did your email actually reach the user where they can see it?