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Email Marketing

Email Signature Makers: How to Create Professional Email Signatures

Written by Tanya Tarasenko

Let’s be honest, most of us put way more energy into writing the body of an email than what goes under it. But here’s the thing: that little block at the bottom (your email signature) can do a lot more heavy lifting than you think.
Done right, your email signature isn’t just a sign-off. It’s a mini billboard for your brand, a networking tool, and sometimes even a lead generator. The good news? You don’t need to be a designer or know a single line of HTML to make yours look sharp. You just need the right email signature maker.

The Best HTML Email Template Builders + Free Options Included

Written by Khrystyna Sliusar

What was the last email you received that you remember? Recall what it looked like. Most likely, it had a well-designed template and content that is relevant to you (and, of course, it was delivered to your inbox, not spam). These are the three main pillars that make any email marketing campaign successful: the right template, engaging content, and strong deliverability.

The truth is, most emails go unnoticed in overcrowded inboxes. But a well-crafted, responsive email can stop the scroll and present your brand to the reader. And that’s great that nowadays you don’t need to be a designer or developer to make it happen.

Email Header Analyzers: Tools for Effective Email Analysis

Written by Tanya Tarasenko

With the constant rise in spam, phishing, and delivery issues, understanding the technical aspects of an email is critical. This is where email header analyzers come in. Whether you’re an IT professional, marketer, or security analyst, mastering email header analysis helps diagnose problems, trace origins, and improve email deliverability.

Find Emails for Free: The Smart Way to Look Up Email Addresses Without Paid Tools

Written by Tanya Tarasenko

If you’re on a mission to reach a potential client, one key piece of information stands between you and that connection: their email address. The challenge? You don’t want to (or can’t) pay for it.

Healthcare Email Marketing: Strategies That Work

Written by Tanya Tarasenko

People don’t go to their inbox looking for health advice, but that doesn’t mean email isn’t one of the most effective tools healthcare providers have. Whether you’re a doctor running your own practice, part of a hospital team, or working in medical devices, healthcare email marketing is one of the simplest ways to stay connected, build trust, and keep patients informed.

Lifecycle Marketing: How to Keep Your Customers Around

Written by Tanya Tarasenko

Getting someone to buy from you once is great. But you know what’s better? Keeping them around, coming back, telling their friends, growing with your brand. That’s the heart of lifecycle marketing.

Unlike traditional campaigns that just blast the same message to everyone, lifecycle marketing is about timing, context, and relevance. It’s about talking to people differently based on where they are in their relationship with you. And yeah, it works really well.

No-Reply Emails Are Killing Your Customer Experience — Here’s What to Do Instead

Written by Tanya Tarasenko

You’ve probably seen it in your inbox more times than you can count — an email from “noreply@something.com” with a line at the bottom that says, “Do not reply to this email.” It might be a receipt, a shipping update, or a notification. It looks official, automated, and, let’s be honest, kind of cold.

Email Template Testing: Steps to Nail Your Emails

Written by Julia G

Email templates are pre-coded files that make the creation of an email message easy, quick, and more efficient because the layout, format, and structure are already included. Thus, an email template can be used repeatedly and serve as a model for different email campaigns. 

Recruiting Follow-Up Emails: How to Stay on a Recruiter’s Mind Without Being Pushy

Written by Tanya Tarasenko

You’ve applied for a job, spoken to a recruiter, maybe even had a promising interview, now what? The ball’s in your court to follow up. But writing the perfect follow-up email to a recruiter is a balancing act: you want to stay top of mind without coming across as impatient.

LinkedIn for Email Marketing: Strategies to Boost Engagement and Grow Your List

Written by Tanya Tarasenko

LinkedIn stands out as a goldmine for professional networking and B2B communication. But what many businesses overlook is its incredible potential as a tool for email marketing. When done right, combining LinkedIn email marketing with traditional campaigns can boost your open rates, engagement, and conversions.