Written by Tanya Tarasenko
Customer cancellations are an unavoidable part of running a SaaS business. Even the most successful platforms experience churn. But the way you communicate with users after they cancel can significantly influence how they remember your product and whether they might return later.
Written by Tanya Tarasenko
Email marketing remains one of the most reliable and cost-effective digital marketing channels. For beginners, however, the biggest challenge is choosing the right tool. Some platforms are overloaded with features that are difficult to understand at first, while others lack the capabilities needed to grow your campaigns later.
Written by Tanya Tarasenko
Email marketing continues to be one of the most reliable communication channels in the B2B environment. Despite the rise of social media and messaging platforms, email remains the backbone of lead nurturing, product announcements, onboarding campaigns, and long-term customer engagement.
Written by Tanya Tarasenko
For subscription-based businesses, renewals are just as important as acquiring new customers. Every expiring plan represents a moment of decision: will the user continue the relationship with your brand, or quietly churn?
Written by Tanya Tarasenko
Choosing the right email marketing software can be surprisingly difficult, especially when you’re trying to balance features, pricing, and long-term scalability. From my experience, one thing is clear: the most expensive tools aren’t always the best choice.
Written by Tanya Tarasenko
Every day, organizations receive thousands of emails containing attachments, links, and embedded scripts. While most of them are harmless, some hide sophisticated malware designed to bypass traditional security filters. Over the years working in email deliverability, I’ve noticed that standard spam filters alone are no longer enough to stop advanced threats. Attackers continuously evolve their techniques, creating malicious files that look legitimate and evade conventional detection.
Written by Julia G
When a recipient’s mail server rejects an inbound email, where does that message go? Does it just disappear or does it go back to the sender?
Written by Tanya Tarasenko
HTML emails can be powerful, visually engaging, interactive, and conversion-driven. But they can also break, land in spam, or render inconsistently if built carelessly. After years of working with email marketers, developers, and deliverability teams, I’ve seen one consistent pattern: beautiful design means nothing if the email doesn’t reach the inbox or render correctly.
Written by Tanya Tarasenko
Over the past year, I’ve watched inbox experiences change more dramatically than at any point in the last decade. What used to be a competition between subject lines and preheaders has evolved into something more complex: AI-generated summaries that shape what subscribers see before (and even after) opening an email.
Written by Tanya Tarasenko
Targeted email marketing is no longer a “nice-to-have” tactic, it’s the foundation of modern lifecycle communication. Over the years, I’ve noticed that the campaigns delivering the highest engagement rarely rely on clever subject lines alone. They succeed because the message, timing, and audience alignment feel intentional.