Email Marketing
When Is the Best Time to Send an Email Campaign?
Written by Tanya Tarasenko
Finding the best time to send an email campaign sounds simple. Search online, and you will quickly find recommendations such as “Tuesday at 10 AM,” “Thursday morning,” or “never send emails on weekends.”
Email Marketing Cost: How Much Should You Budget?
Written by Tanya Tarasenko
Email marketing is often described as one of the most cost-effective digital marketing channels, but that doesn’t mean it is free. Between email marketing software, content creation, design, automation, list management, and potentially hiring freelancers or agencies, costs can range from a few dollars to thousands of dollars per month.
Transactional vs. Marketing Emails: What Sets Them Apart?
Written by Tanya Tarasenko
Some emails are designed to promote products and encourage engagement, while others provide important information following a user’s action. These two categories are known as marketing emails and transactional emails.
SendGrid Emails Going to Spam? Here’s How to Fix It
Written by Tanya Tarasenko
SendGrid is a powerful email delivery platform used by businesses for transactional emails, marketing campaigns, product notifications, newsletters, and automated customer communication. But using SendGrid alone does not guarantee that every email will land in the inbox.
Why Are My Emails Delayed? Common Causes and How to Fix Them
Written by Tanya Tarasenko
Delayed email delivery can happen for many reasons. Sometimes the delay is caused by the sender’s mail server. Sometimes it happens on the recipient’s side. In other cases, mailbox providers intentionally slow down or temporarily defer messages because they need more time to evaluate sender reputation, authentication, content quality, or sending behavior.
Struggling With Spam Folders? These Top Tools Can Help With Inbox Placement
Written by Tanya Tarasenko
Email deliverability has become more challenging than ever. Even legitimate emails can end up in spam folders due to authentication issues, poor sender reputation, engagement problems, or technical misconfigurations.
B2B Email Deliverability: How to Improve Inbox Placement
Written by Tanya Tarasenko
Even the most carefully written B2B outreach campaign becomes ineffective if emails never reach the inbox. You can have personalized messaging, compelling offers, and a highly targeted contact list, but none of it matters when your emails land in spam folders, promotions tabs, or disappear entirely. The good news is that improving inbox placement isn’t as hard as you might think.
How Many Outreach Mailboxes Should You Use?
Written by Tanya Tarasenko
Deliverability rules from providers like Google and Microsoft have made mailbox management a critical part of any outreach strategy. If you send too many emails from a single mailbox, your campaigns may quickly run into spam folders, reputation issues, or sending limits. On the other hand, creating too many mailboxes without a clear strategy can increase costs, complexity, and operational headaches.
Email Template Optimization: How Email Developers Protect Revenue
Written by Julia G
For 59% of marketers, email is the top channel for revenue generation. This year, the stakes are getting even higher to keep this revenue stable, let alone increase it.
Do AI-Written Emails Affect Deliverability?
Written by Tanya Tarasenko
AI has quietly become part of everyday life, let alone email marketing. From subject lines to full campaigns, teams are using it to scale content faster than ever. But a question keeps coming up: can AI-written emails actually hurt deliverability?