Written by Julia G
We continue the analysis of the tests made in GlockApps and we are ready to present the statistics for Quarter 3 2025. How did deliverability change for different senders and Inbox providers? Does a monthly email volume still matter? Let’s examine together.
Written by Tanya Tarasenko
hanksgiving presents a unique opportunity for marketers to connect with their audience, express genuine gratitude, and set the strong tone for the holiday season ahead. A well-crafted thanksgiving newsletter can nurture relationships, boost engagement, and even drive sales, if done with authenticity and care. This article will guide you through creating memorable campaigns. Let’s dive in.
Written by Tanya Tarasenko
Consumers are increasingly skeptical of polished ads and gimmicky messaging, but they trust peer voices. This is precisely why user-generated content (UGC) has become such a powerful marketing lever. But many brands assume that UGC belongs strictly on social media. The reality? UGC and email marketing can be a potent combination.
Written by Tanya Tarasenko
A happy birthday email is more than just a kind gesture; it’s one of the most effective and emotionally resonant marketing tools brands can use. In the world of customer retention, personalization is king, and few opportunities are as personal as a birthday. Done right, birthday emails can spark genuine delight, strengthen loyalty, and even drive substantial revenue through thoughtful offers or discounts.
Written by Tanya Tarasenko
In the inbox, time is scarce and competition is brutal. Every email fights against hundreds of others for just a few seconds of attention. That’s why clarity and immediacy are more valuable than ever. Enter BLUF — Bottom Line Up Front, a communication strategy that places the key message right at the beginning.
Written by Tanya Tarasenko
When it comes to capturing attention and driving conversions, few marketing tools are as powerful as a well-crafted product launch email. Whether you’re introducing a new SaaS feature, unveiling the latest fashion line, or teasing a book release, the right launch email can spark excitement, build anticipation, and turn curious subscribers into loyal customers.
Written by Tanya Tarasenko
In a world overflowing with messages, deadlines, and follow-ups, having an AI email assistant can be the difference between drowning in your inbox and staying calm, professional, and on top of every thread. Whether you’re hunting for help with email AI tools to polish texts, AI email management systems to sort and archive, or an AI email assistant Outlook integration, the right tool can save hours every week. Below are thirteen of the best options out there, with strengths, weaknesses, and what kinds of users they suit best.
Written by Tanya Tarasenko
When it comes to managing emails, most people find themselves comparing Apple Mail vs Gmail. Both platforms dominate the market, but they cater to very different user needs. Some ask: Is Apple Mail better than Gmail? Should I choose iCloud Mail vs Gmail? Or is the Gmail app vs Apple Mail app comparison more relevant?
Written by Tanya Tarasenko
Halloween is more than costumes and candy; it’s a golden opportunity for brands to build engagement, drive sales, and delight subscribers. Seasonal campaigns naturally spark curiosity, and a well-crafted Halloween email can bring energy and creativity into your customer relationships. From playful puns to eye-catching designs, Halloween email marketing lets you show your brand’s personality while boosting your bottom line.
Written by Tanya Tarasenko
Color and design are two of the most powerful elements in shaping how people perceive and respond to marketing messages. When subscribers open your email, the visual impression is formed within seconds, often before they even read a single line of text. Colors influence emotions, direct attention, and reinforce your brand identity.