Email Tone: How to Sound Professional and Avoid Misunderstandings

When you send an email, it’s not just the words you write that matter, it’s also how you say them. The tone of an email plays a crucial role in shaping the recipient’s perception of your message. Whether you’re communicating with colleagues, clients, or prospects, mastering the right tone in emails can help you sound professional, avoid misunderstandings, and build stronger relationships.

Easter Email Marketing: Newsletters, Subject Lines & Creative Campaigns

Written by Tanya Tarasenko

Spring is in the air, and you know what that means — Easter is right around the corner. It’s one of the most cheerful and family-friendly holidays of the year, and also a golden opportunity for businesses to connect with their audience through email.

Email Marketing Across Generations: What Works for Gen Z, Millennials & Boomers?

Written by Tanya Tarasenko

Email marketing has been around for decades, yet it remains one of the most powerful digital marketing tools available. While social media trends rise and fall, email remains a direct, personal, and conversion-friendly communication channel. However, one key mistake many brands make is assuming that a one-size-fits-all email marketing strategy will work for everyone.

How to End an Email: The Best Professional Email Sign-Offs (With Examples)

Written by Tanya Tarasenko

When crafting an email, most people focus on the body of the message, ensuring clarity and professionalism. However, the way you end your email is just as important as how you start it. Your email closing sets the tone for future communication, reflects your professionalism, and determines the impression you leave on the recipient.

Sunset Policy in Email Marketing: The Smart Way to Clean Your List

Written by Tanya Tarasenko

In email marketing, engagement is everything. If your emails land in inboxes but never get opened, you’re not just wasting effort — you’re actively harming your sender reputation. That’s where a sunset policy comes in. A well-executed email sunset policy helps brands maintain high deliverability rates, optimize engagement, and clean up inactive subscribers without unnecessary risk.

How to Craft High-Converting Link Building Emails: Templates + Tips

Written by Tanya Tarasenko

Link building is still one of the most powerful strategies in SEO, but let’s be real — sending outreach emails can feel like shouting into the void. With inboxes overflowing and people becoming immune to generic pitches, how do you craft an email that actually gets a response?

CTOR or Click-to-Open Rate in Email Marketing: Why Measure and How to Improve

Written by Julia G

It is difficult to stand out in today’s email environment, when people are receiving hundreds of emails every day. A good news is that email campaigns give data that demonstrates how recipients engage with your email campaigns without the need to directly contact the customer.

Email Recency: How It Drives Engagement and Boosts RFM Scores

Written by Tanya Tarasenko

In email marketing, success hinges on one key factor: engagement. If your subscribers are active, opening emails, and clicking links, your campaigns thrive. But if they aren’t? Your efforts can quickly turn into a black hole of wasted time and resources. One of the most critical (and often overlooked) metrics that determines engagement is recency— a core component of the RFM model (Recency, Frequency, Monetary).

AI-Powered Phishing Attacks: How to Protect Email Recipients

Written by Julia G

Email users may still remember the days when identifying a phishing email was easy – spelling errors or incredible stories revealed bad actors. Those days are quickly disappearing. With artificial intelligence now a part of the email landscape, hackers have greatly upped their game, and the cyber threats have changed dramatically.

Sustainable Email Marketing: How to Go Green Without Losing Impact

Written by Tanya Tarasenko

Email marketing is one of the most powerful tools for businesses, but have you ever considered its environmental impact? While digital marketing seems “clean” compared to print, emails still consume energy — especially when sent in bulk. Every email requires data storage, transmission, and processing, all of which contribute to carbon emissions.