Single or Double Opt-In Strategy: Which Should You Choose?

Opt-in email marketing is a cornerstone of building a successful, engaged subscriber base. Whether you’re just starting with email marketing opt-in or are revisiting your strategy, understanding the difference between single opt-in and double opt-in is extremely important. Each approach has unique benefits and potential drawbacks that can impact the success of your opt-in email list and overall marketing opt-in strategy.

How to Write Effective Payment Emails

Written by Tanya Tarasenko

Sending payment emails can be a delicate process, but mastering clear, polite, and professional communication is essential. Whether you’re sending a payment request, a follow-up, or a thank-you email, this article will guide you through the best practices and provide tips to ensure your emails are effective.

UTM Email Tracking: How to Use UTM Tags to Track Your Campaigns

Written by Khrystyna Sliusar

With recent changes to email privacy rules, it’s becoming increasingly difficult to measure the effectiveness of your campaigns. Relying on open rates is no longer a trustworthy practice. So, what can you do instead? This is where UTM email tracking comes in. UTM parameters are actively used in email marketing to gain valuable insights into the performance of specific campaigns. In this article, you’ll learn about the main types of UTM codes, how to set up UTM tags for links in your email campaigns, and common UTM email tracking mistakes to avoid.

Email File Size Limits and Attachment Restrictions

Written by Tanya Tarasenko

Email remains one of the most widely used forms of communication, both professionally and personally. However, email services have limitations, especially when it comes to file sizes. If you’ve ever tried to send a file by email only to receive an error message about exceeding the size limit, you’re not alone. We will explore email file size limits, attachment restrictions, and practical ways to work around them.

10 Email Marketing Goals for 2025 from GlockApps

Written by Khrystyna Sliusar

Summarizing the results of this year and analyzing the main recent industry trends, we want to share with you some important email marketing goals that you can achieve in the coming year.

Email Disclaimers: Types, Examples, and Implementation

Written by Tanya Tarasenko

Email disclaimers are an essential feature of professional and secure email communication. From protecting sensitive information to meeting legal and regulatory obligations, the importance of a well-written disclaimer cannot be overstated. We will explore the purpose and types of email disclaimers, offer practical examples, and see how to implement them effectively.

AMP Emails: The Future of Email Communication

Written by Tanya Tarasenko

Email marketing has long been a staple of digital communication. Its reliability and broad reach have made it an essential tool for businesses across all industries. However, traditional emails have one major limitation: they are static. The introduction of AMP (Accelerated Mobile Pages) Emails is changing that, it brings interactivity and real-time functionality to the inbox. Together, we will explore the transformative potential of AMP Emails, their features, benefits, use cases, and challenges, and how they are reshaping email marketing.

What a DNS MX Record Does and How to Fix MX Record Failures

Written by Julia G

DNS (Domain Name System) records are the important parts of DNS that store the information about a domain and its resources. Every type of a DNS record has a distinct function. DNS records determine mail servers for the domain, map domain names to IP addresses and IPs to domain names, specify the authoritative name servers for the domain, aliases one domain name to another, hold arbitrary text data for various purposes, such as SPF, DKIM, and DMARC configuration, and other.

Deep Dive into Email Service Providers (ESPs)

Written by Tanya Tarasenko

Email service providers (ESPs) are integral to business communication, marketing, and operations. Understanding the variety of email providers for businesses and their offerings is critical to a smooth flow of communication and productivity. We’ll be going over everything in this article, from what an email service provider is to choosing the best email service providers for your business.

Retargeting Email Campaigns: Strategies to Re-Engage Your Audience

Written by Tanya Tarasenko

Retargeting emails are a highly effective part of the modern marketer’s toolkit, allowing businesses to contact old customers, convert them, and establish long-term partnerships. In contrast to standard email marketing, retargeting targets those who have already engaged with your brand — went to your website, left their cart, or read your content — but didn’t complete an action. Here’s how you can take advantage of retargeting emails to their full potential.