Yahoo Insights: Measure Your Email Delivery Performance with Ease

Written by Julia G

Along with enforcing their sender requirements, inbox providers continue improving the client experience by offering new tools at their disposal. Senders can already get valuable domain metrics in Google Postmaster and verify email traffic coming from their dedicated IP in a Microsoft Smart Network Data Services report. And recently, at the end of October 2025, Yahoo introduced a new portal for email senders – Insights.

Real Estate Email Campaigns: How Realtors Can Nurture Leads

Written by Tanya Tarasenko

In a market where timing determines everything, real estate drip campaigns have become one of the most effective ways for agents to build trust, stay top-of-mind, and convert hesitant prospects into serious buyers or sellers. We will break down what a drip campaign is in real estate, why it matters, how to structure it, and what the best real estate drip email campaigns include.

Why Forwarding Emails Breaks Formatting and Causes Duplication (and How to Fix It)

Written by Tanya Tarasenko

Forwarding an email seems like one of the simplest actions you can take in your inbox. Just click Forward, add a recipient, and hit Send. But beneath that familiar action lies a surprisingly complex process involving HTML code, authentication headers, and multiple server interactions. This process can easily distort your email’s layout, create duplicates, or harm your deliverability without you realizing it.

Email Deliverability Statistics: Significant Changes for Gmail and Outlook in Q3 2025

Written by Julia G

We continue the analysis of the tests made in GlockApps and we are ready to present the statistics for Quarter 3 2025. How did deliverability change for different senders and Inbox providers? Does a monthly email volume still matter? Let’s examine together.

Happy Thanksgiving Email Templates: How to Thank, Connect, and Convert

Written by Tanya Tarasenko

Thanksgiving presents a unique opportunity for marketers to connect with their audience, express genuine gratitude, and set the strong tone for the holiday season ahead. A well-crafted thanksgiving newsletter can nurture relationships, boost engagement, and even drive sales, if done with authenticity and care. This article will guide you through creating memorable campaigns. Let’s dive in.

UGC Email Strategy: How to Collect, Pitch, and Showcase Authentic User Content in Your Campaigns

Written by Tanya Tarasenko

Consumers are increasingly skeptical of polished ads and gimmicky messaging, but they trust peer voices. This is precisely why user-generated content (UGC) has become such a powerful marketing lever. But many brands assume that UGC belongs strictly on social media. The reality? UGC and email marketing can be a potent combination.

Birthday Email Marketing: Turn Every Customer’s Special Day into Loyalty

Written by Tanya Tarasenko

A happy birthday email is more than just a kind gesture; it’s one of the most effective and emotionally resonant marketing tools brands can use. In the world of customer retention, personalization is king, and few opportunities are as personal as a birthday. Done right, birthday emails can spark genuine delight, strengthen loyalty, and even drive substantial revenue through thoughtful offers or discounts.

Bottom Line Up Front (BLUF) in Email Marketing: How to Win Attention in Seconds

Written by Tanya Tarasenko

In the inbox, time is scarce and competition is brutal. Every email fights against hundreds of others for just a few seconds of attention. That’s why clarity and immediacy are more valuable than ever. Enter BLUF — Bottom Line Up Front, a communication strategy that places the key message right at the beginning.

How to Write the Perfect Product Launch Email (With Templates & Examples)

Written by Tanya Tarasenko

When it comes to capturing attention and driving conversions, few marketing tools are as powerful as a well-crafted product launch email. Whether you’re introducing a new SaaS feature, unveiling the latest fashion line, or teasing a book release, the right launch email can spark excitement, build anticipation, and turn curious subscribers into loyal customers.

The Best AI Email Assistants to Boost Productivity and Inbox Management

Written by Tanya Tarasenko

In a world overflowing with messages, deadlines, and follow-ups, having an AI email assistant can be the difference between drowning in your inbox and staying calm, professional, and on top of every thread. Whether you’re hunting for help with email AI tools to polish texts, AI email management systems to sort and archive, or an AI email assistant Outlook integration, the right tool can save hours every week. Below are thirteen of the best options out there, with strengths, weaknesses, and what kinds of users they suit best.