Written by Tanya Tarasenko
Spring is in the air, and you know what that means — Easter is right around the corner. It’s one of the most cheerful and family-friendly holidays of the year, and also a golden opportunity for businesses to connect with their audience through email.
Written by Tanya Tarasenko
Email marketing has been around for decades, yet it remains one of the most powerful digital marketing tools available. While social media trends rise and fall, email remains a direct, personal, and conversion-friendly communication channel. However, one key mistake many brands make is assuming that a one-size-fits-all email marketing strategy will work for everyone.
Written by Tanya Tarasenko
When crafting an email, most people focus on the body of the message, ensuring clarity and professionalism. However, the way you end your email is just as important as how you start it. Your email closing sets the tone for future communication, reflects your professionalism, and determines the impression you leave on the recipient.
Written by Tanya Tarasenko
In email marketing, engagement is everything. If your emails land in inboxes but never get opened, you’re not just wasting effort — you’re actively harming your sender reputation. That’s where a sunset policy comes in. A well-executed email sunset policy helps brands maintain high deliverability rates, optimize engagement, and clean up inactive subscribers without unnecessary risk.
Written by Tanya Tarasenko
Link building is still one of the most powerful strategies in SEO, but let’s be real — sending outreach emails can feel like shouting into the void. With inboxes overflowing and people becoming immune to generic pitches, how do you craft an email that actually gets a response?
Written by Julia G
It is difficult to stand out in today’s email environment, when people are receiving hundreds of emails every day. A good news is that email campaigns give data that demonstrates how recipients engage with your email campaigns without the need to directly contact the customer.
Written by Tanya Tarasenko
In email marketing, success hinges on one key factor: engagement. If your subscribers are active, opening emails, and clicking links, your campaigns thrive. But if they aren’t? Your efforts can quickly turn into a black hole of wasted time and resources. One of the most critical (and often overlooked) metrics that determines engagement is recency— a core component of the RFM model (Recency, Frequency, Monetary).
Written by Julia G
Email users may still remember the days when identifying a phishing email was easy – spelling errors or incredible stories revealed bad actors. Those days are quickly disappearing. With artificial intelligence now a part of the email landscape, hackers have greatly upped their game, and the cyber threats have changed dramatically.
Written by Tanya Tarasenko
Email marketing is one of the most powerful tools for businesses, but have you ever considered its environmental impact? While digital marketing seems “clean” compared to print, emails still consume energy — especially when sent in bulk. Every email requires data storage, transmission, and processing, all of which contribute to carbon emissions.
Written by Julia G
Given the rapidly changing landscape of email marketing, it can be difficult for email marketers to maintain their email deliverability at a high level. This article explains the most common errors and overlooked things related to email delivery and provides advice on how to do it right to avoid email delivery challenges.