Written by Tanya Tarasenko
The holiday season transforms every marketer’s inbox into a highly competitive arena. With brands sending record-high volumes of emails (from Black Friday through New Year’s), the subject line becomes your campaign’s first impression. A few words determine whether your message gets opened, ignored, or filtered away.
Written by Tanya Tarasenko
Despite constant predictions that email will become obsolete, the opposite has happened. Audiences still open emails, still click on offers, and still buy through newsletters and automated sequences. For agencies, however, the challenge isn’t just “sending good emails.” It’s building a scalable, measurable, and profitable system that works across different clients, industries, and campaign goals. This guide breaks down how to get started with email marketing for agencies, what tools you’ll need, how to price your services, and how to deliver results, especially if you’re just beginning.
Written by Tanya Tarasenko
While social media dominates the headlines, the inbox is still where supporters make decisions, donate, and take real action. Political email marketing allows campaigns to speak directly to voters without competing with the noise of algorithms, ads, or rapidly shifting platforms. When done well, it can activate grassroots supporters, fuel political fundraising email efforts, and build long-term trust in a candidate’s message.
Written by Tanya Tarasenko
Webinars have become one of the most effective tools for nurturing leads, educating audiences, and showcasing expertise. But even the most valuable webinar won’t perform well if people don’t open your message or fail to register. That’s where a strong webinar invitation email strategy makes all the difference.
Written by Tanya Tarasenko
Open your inbox on any random morning and you’ll see it: a flood of emails shouting for attention. Discounts, announcements, and generic newsletters, most of them feel like static. And like most people, you probably delete half of them without a second thought. But every now and then, you receive an email that feels different. It arrives at the perfect moment. It acknowledges something you just did. It speaks in a tone that feels almost personal.
Written by Tanya Tarasenko
As the year winds down, inboxes fill with warm messages, annual reflections, and new beginnings. For brands, marketers, and professionals, sending a New Year email is a powerful way to close the year thoughtfully and start the next one with intention. Whether you’re crafting a happy new year newsletter, shaping a polished new year email signature, or writing heartfelt new year email greetings to clients and partners, your message has the potential to reinforce trust, loyalty, and connection.
Written by Julia G
Along with enforcing their sender requirements, inbox providers continue improving the client experience by offering new tools at their disposal. Senders can already get valuable domain metrics in Google Postmaster and verify email traffic coming from their dedicated IP in a Microsoft Smart Network Data Services report. And recently, at the end of October 2025, Yahoo introduced a new portal for email senders – Insights.
Written by Tanya Tarasenko
In a market where timing determines everything, real estate drip campaigns have become one of the most effective ways for agents to build trust, stay top-of-mind, and convert hesitant prospects into serious buyers or sellers. We will break down what a drip campaign is in real estate, why it matters, how to structure it, and what the best real estate drip email campaigns include.
Written by Tanya Tarasenko
Forwarding an email seems like one of the simplest actions you can take in your inbox. Just click Forward, add a recipient, and hit Send. But beneath that familiar action lies a surprisingly complex process involving HTML code, authentication headers, and multiple server interactions. This process can easily distort your email’s layout, create duplicates, or harm your deliverability without you realizing it.
Written by Julia G
We continue the analysis of the tests made in GlockApps and we are ready to present the statistics for Quarter 3 2025. How did deliverability change for different senders and Inbox providers? Does a monthly email volume still matter? Let’s examine together.