Written by Tanya Tarasenko
Video in email marketing has become one of the most powerful engagement tools: higher click rates, better storytelling, and stronger brand recall. Yet the biggest paradox remains: people want to embed video in email, but inbox providers don’t always cooperate.
Written by Khrystyna Sliusar
Putting a lot of effort into creating a newsletter, but not seeing significant results? Your click-through and reply rates are consistently low. This is a common situation that almost every creator has experienced. In this article, we’ll look at the typical mistakes made in email newsletters that hurt engagement and inbox placement. These issues are easy to overlook, but they may be the reason your email marketing is struggling. Let’s dive in.
Written by Tanya Tarasenko
Images can be the emotional core of an email campaign. They announce product launches, highlight seasonal promotions, create visual hierarchy, and reinforce your brand identity. But email is not a controlled environment like a website, it’s subject to the behavior of dozens of mailbox providers, device types, privacy features, and user preferences. Your carefully designed images may not load. Your subscribers may have images blocked. And millions of recipients around the world rely on screen readers or adaptive technologies to navigate content. This is why email alt text matters more than most marketers realize.
Written by Tanya Tarasenko
Google is preparing one of the most talked-about Gmail updates in years. One that could finally let users change their Gmail address without creating a new account. For millions of people who have been stuck with an old username since their teenage years, this is big news.
Written by Tanya Tarasenko
If you’re serious about email deliverability, your sending domain’s reputation with mailbox providers is everything. And two of the most influential players, Yahoo and Google, now offer their own dashboards to help senders understand how inbox providers evaluate their emails.
For years, Google Postmaster Tools was the gold standard for reputation insights. Recently, Yahoo entered the arena with Yahoo Sender Hub, a modern platform that offers enhanced, sender-friendly analytics and authentication visibility.
Written by Tanya Tarasenko
Choosing an email provider today is about much more than sending and receiving messages. Email platforms have evolved into complex ecosystems of cloud storage, productivity tools, AI features, and security layers. Two of the biggest giants, Yahoo Mail and Gmail, continue to dominate this landscape, yet they offer distinctly different user experiences, priorities, and strengths.
Written by Tanya Tarasenko
Inbox competition has never been fiercer. Every day, your subscribers receive dozens, sometimes hundreds, of emails from brands, newsletters, and social platforms. What makes them choose your message over the others? The answer is unmistakable: personalization.
Written by Tanya Tarasenko
The holiday season transforms every marketer’s inbox into a highly competitive arena. With brands sending record-high volumes of emails (from Black Friday through New Year’s), the subject line becomes your campaign’s first impression. A few words determine whether your message gets opened, ignored, or filtered away.
Written by Tanya Tarasenko
Despite constant predictions that email will become obsolete, the opposite has happened. Audiences still open emails, still click on offers, and still buy through newsletters and automated sequences. For agencies, however, the challenge isn’t just “sending good emails.” It’s building a scalable, measurable, and profitable system that works across different clients, industries, and campaign goals. This guide breaks down how to get started with email marketing for agencies, what tools you’ll need, how to price your services, and how to deliver results, especially if you’re just beginning.
Written by Tanya Tarasenko
While social media dominates the headlines, the inbox is still where supporters make decisions, donate, and take real action. Political email marketing allows campaigns to speak directly to voters without competing with the noise of algorithms, ads, or rapidly shifting platforms. When done well, it can activate grassroots supporters, fuel political fundraising email efforts, and build long-term trust in a candidate’s message.