Written by Tanya Tarasenko
Google is preparing one of the most talked-about Gmail updates in years. One that could finally let users change their Gmail address without creating a new account. For millions of people who have been stuck with an old username since their teenage years, this is big news.
Written by Tanya Tarasenko
If you’re serious about email deliverability, your sending domain’s reputation with mailbox providers is everything. And two of the most influential players, Yahoo and Google, now offer their own dashboards to help senders understand how inbox providers evaluate their emails.
For years, Google Postmaster Tools was the gold standard for reputation insights. Recently, Yahoo entered the arena with Yahoo Sender Hub, a modern platform that offers enhanced, sender-friendly analytics and authentication visibility.
Written by Tanya Tarasenko
Choosing an email provider today is about much more than sending and receiving messages. Email platforms have evolved into complex ecosystems of cloud storage, productivity tools, AI features, and security layers. Two of the biggest giants, Yahoo Mail and Gmail, continue to dominate this landscape, yet they offer distinctly different user experiences, priorities, and strengths.
Written by Tanya Tarasenko
Inbox competition has never been fiercer. Every day, your subscribers receive dozens, sometimes hundreds, of emails from brands, newsletters, and social platforms. What makes them choose your message over the others? The answer is unmistakable: personalization.
Written by Tanya Tarasenko
The holiday season transforms every marketer’s inbox into a highly competitive arena. With brands sending record-high volumes of emails (from Black Friday through New Year’s), the subject line becomes your campaign’s first impression. A few words determine whether your message gets opened, ignored, or filtered away.
Written by Tanya Tarasenko
Despite constant predictions that email will become obsolete, the opposite has happened. Audiences still open emails, still click on offers, and still buy through newsletters and automated sequences. For agencies, however, the challenge isn’t just “sending good emails.” It’s building a scalable, measurable, and profitable system that works across different clients, industries, and campaign goals. This guide breaks down how to get started with email marketing for agencies, what tools you’ll need, how to price your services, and how to deliver results, especially if you’re just beginning.
Written by Tanya Tarasenko
While social media dominates the headlines, the inbox is still where supporters make decisions, donate, and take real action. Political email marketing allows campaigns to speak directly to voters without competing with the noise of algorithms, ads, or rapidly shifting platforms. When done well, it can activate grassroots supporters, fuel political fundraising email efforts, and build long-term trust in a candidate’s message.
Written by Tanya Tarasenko
Webinars have become one of the most effective tools for nurturing leads, educating audiences, and showcasing expertise. But even the most valuable webinar won’t perform well if people don’t open your message or fail to register. That’s where a strong webinar invitation email strategy makes all the difference.
Written by Tanya Tarasenko
Open your inbox on any random morning and you’ll see it: a flood of emails shouting for attention. Discounts, announcements, and generic newsletters, most of them feel like static. And like most people, you probably delete half of them without a second thought. But every now and then, you receive an email that feels different. It arrives at the perfect moment. It acknowledges something you just did. It speaks in a tone that feels almost personal.
Written by Tanya Tarasenko
As the year winds down, inboxes fill with warm messages, annual reflections, and new beginnings. For brands, marketers, and professionals, sending a New Year email is a powerful way to close the year thoughtfully and start the next one with intention. Whether you’re crafting a happy new year newsletter, shaping a polished new year email signature, or writing heartfelt new year email greetings to clients and partners, your message has the potential to reinforce trust, loyalty, and connection.