Nostalgia in Marketing: How Brands Use Emotional Memory in Email

Nostalgia marketing taps into memories, feelings, and cultural moments that make people feel safe, understood, and emotionally connected.
In times of information overload, consumers don’t just respond to features or discounts, they respond to feelings. That’s where nostalgia in marketing shines. Email campaigns that reference shared memories, familiar visuals, or emotional “throwbacks” can instantly create warmth, trust, and higher engagement.

Why Add an Unsubscribe Link to Cold Emails

Written by Julia G

Cold emails are electronic messages sent to a user with whom the sender doesn’t have prior relationship to initiate the communication. Unlike spam emails which are irrelevant and bulk sent, cold emails are targeted, relevant, and personalized.

International Women’s Day Email Campaigns: Ideas, Colors, Messages & Subject Lines

Written by Tanya Tarasenko

International Women’s Day (March 8) is not just another seasonal campaign on the marketing calendar. It’s a moment that invites brands to speak thoughtfully, show values, and build a real emotional connection with their audience. When done right, an International Women’s Day email campaign doesn’t feel like a promotion, but like recognition.

Email Countdown Timers Explained: What Works and Why

Written by Tanya Tarasenko

In email marketing, attention is fragile. Your subscribers scroll quickly, delete faster, and often postpone decisions until “later”, which usually means never. That’s why the email countdown timer has become one of the most effective tools for driving immediate action.

How to Test Transactional Email Deliverability

Written by Julia G

A transactional email is an automated email message triggered by a specific user behaviour on a website or in an application. Examples of transactional emails include account registration confirmations, password resets, subscription confirmations, welcome emails, billing information updates, etc.

How to Create Valentine’s Day Emails Customers Actually Love

Written by Tanya Tarasenko

Valentine’s Day is one of the most profitable seasonal moments for brands across ecommerce, SaaS, hospitality, beauty, and retail. Consumers are actively searching for gifts, experiences, and meaningful gestures, which makes Valentine’s Day email marketing one of the most effective ways to capture attention, increase sales, and strengthen customer loyalty.

Email Deliverability Statistics: See How Inbox Rates Increased for High-Volume Senders in Q4 2025

Written by Julia G

Did companies see a continuous improvement of the Inbox rate for Microsoft in Q4 2025? Did Google continue to filter out more emails to Spam? Did high volume senders still deliver more emails in the Inbox rather than senders with moderate volume? Examine our report to find it out.

Email Footers: Examples, Ideas, and Best Practices

Written by Tanya Tarasenko

Most marketers obsess over subject lines, headlines, and CTAs. The email footer? Often treated as an afterthought. Yet the footer is one of the most consistently viewed sections of any email, especially in business communication and newsletters.

How to Embed Video in Your Email and Share It Without Hurting Deliverability

Written by Tanya Tarasenko

Video in email marketing has become one of the most powerful engagement tools: higher click rates, better storytelling, and stronger brand recall. Yet the biggest paradox remains: people want to embed video in email, but inbox providers don’t always cooperate.

7 Newsletter Mistakes That Hurt Engagement and Inbox Placement (and How to Fix Them)

Written by Khrystyna Sliusar

Putting a lot of effort into creating a newsletter, but not seeing significant results? Your click-through and reply rates are consistently low. This is a common situation that almost every creator has experienced. In this article, we’ll look at the typical mistakes made in email newsletters that hurt engagement and inbox placement. These issues are easy to overlook, but they may be the reason your email marketing is struggling. Let’s dive in.

Email Marketing