Written by Tanya Tarasenko
Color and design are two of the most powerful elements in shaping how people perceive and respond to marketing messages. When subscribers open your email, the visual impression is formed within seconds, often before they even read a single line of text. Colors influence emotions, direct attention, and reinforce your brand identity.
Written by Tanya Tarasenko
The digital landscape of higher education has changed dramatically. Students, parents, alumni, and faculty expect consistent, personalized communication from institutions. That’s where email marketing for higher education comes in. With email, colleges and universities can build relationships, boost enrollment, and strengthen their communities.
Written by Tanya Tarasenko
Email addresses are one of the most common points of attack for spambots and malicious crawlers. Whenever you publish your email openly on a website, you invite automated systems to use it and flood your inbox with unwanted spam. The solution? Email obfuscation, also known as email masking. This technique hides your email address from automated tools while keeping it visible and usable for real people.
Written by Tanya Tarasenko
Every “reset your password,” “your order is confirmed,” and “your package is on the way” message is a transactional email doing quiet, essential work. In this guide, you’ll learn what transactional emails are, common types of transactional emails, and best practices for sending them.
Written by Tanya Tarasenko
If your message looks cramped on a phone, buttons are hard to tap, or columns break in Gmail, customers notice. A responsive email adapts seamlessly to different devices, creating a user-friendly experience whether someone opens it on a laptop, tablet, or smartphone. The ability to deliver a message that looks perfect everywhere is directly tied to customer satisfaction, engagement, and long-term loyalty. In this article, we’ll explore what responsive email is, why it matters, and the best practices to follow.
Written by Tanya Tarasenko
If your list is growing but revenue isn’t, you don’t need “more emails”; you need smarter email marketing optimization. This guide gives you a cohesive approach to email marketing optimization, aligning deliverability, content, and data to move from quick fixes to compounding returns.
Written by Tanya Tarasenko
Customer conflict is inevitable. How you handle it, especially over email, decides whether a frustrated customer becomes a loyal advocate or an angry client who churns. This guide will give you practical frameworks and copy-and-paste email response templates for the most common scenarios. Let’s get started!
Written by Tanya Tarasenko
How long should a marketing email be? Do subscribers prefer concise, short emails that get straight to the point, or do they value the depth and storytelling possibilities of a long email? In this in-depth guide, we’ll explore the pros and cons of long-form vs short-form emails, outline email length best practices, and help you determine the ideal email length for your objectives.
Written by Tanya Tarasenko
In today’s overflowing inboxes, a captivating email header can be the difference between a click and a delete. Whether you’re sending a weekly newsletter or a one-off promotion, an effective email header design sets the tone, reinforces your brand, and guides readers into your content. In this comprehensive guide, you’ll learn best practices for email header size, creative email header examples, and the top email banner design tools and templates to supercharge your campaigns.
Written by Tanya Tarasenko
Every inbox is flooded daily with newsletters, promotions, and automated alerts. As senders, ensuring a smooth unsubscription process isn’t just best practice, it’s a requirement under regulations like GDPR and CAN-SPAM. Enter the List-Unsubscribe header, a simple yet powerful email header that provides recipients with one-click unsubscribe capabilities directly from their email client. In this guide, we’ll unpack everything you need to know about the list-unsubscribe header: from its benefits and RFC 8058 compliance, to unsubscribe email examples and templates that drive higher deliverability and user satisfaction.