Written by Shaurya Jain
This is the guest post written by Shaurya Jain. A Mistake that Started It All A couple of months ago, I launched a cold email campaign to partner with non-competing but closely related businesses. These were primarily PR and web design agencies. From my 2 years of experience with cold emailing, I had learned that people like humorous cold emails. …
Written by Julia G
Yahoo!Mail is a free webmail provider from the Yahoo company that saw the world in 1997. Now it’s one of the three largest mailbox providers with 225 million users.
In June 2017, Yahoo was acquired by Verizon Communications, which also bought AOL in 2015. By now, Verizon has not revealed any plans to combine Yahoo!Mail with other email services.
Written by Julia G
The Inbox in Outlook.com is separated into two tabs: Focused and Other. Email messages that users frequently interact with are placed under the Focused tab, others go to the Other tab.
You can determine which messages from which senders will go to the Focused and Other inboxes. If you right-click the message, you can select the “Always move to Focused/Other Inbox” option. Then you must confirm your choice by clicking Yes. Outlook.com’s interface allows users to add an email to a category for a quick search and view.
Written by Julia G
Gmail is constantly changing and improving to protect users from spam, phishing emails, and other malware. Learn everything email marketers should know about Gmail and its latest security updates.
Written by Julia G
Many, if not every email marketer faced this problem. Spam filters seem to be a huge obstacle on the way to the recipient’s Inbox, but in fact, it is a natural element of the email delivery process. What are Spam filters? Spam filters are filters designed to sort emails according to certain criteria. When you send an email, spam filters …
Written by Julia G
Yahoo Blacklist Checker. Is Yahoo blocking your emails? Find out if you’re blacklisted by Yahoo! and how to remove your IP address from the Yahoo Blacklist.
Written by Julia G
Your sender reputation and email performance are directly dependent on your sending workflow. If you have bad sending practices, it can lead to serious deliverability problems and ultimately land you in the spam folder. Likewise, safe senders with proper email authentication, positive reputation, and great list management, should have better deliverability and inbox placement.
In order to protect their users from unsolicited emails, mailbox providers developed blacklists to flag bad senders, somewhat like a blocked senders list.
Written by Julia G
Do you think that your IP addresses are on the Gmail Blacklist? One of the most common reasons that your emails do not reach your Gmail recipients is because Google may have added your IP address to their email blacklist.
If you find your email metrics have tanked and you’re not able to deliver emails to your Gmail subscribers, then this article will surely help you.
Written by Julia G
Email is pointless if the recipient doesn’t interact with it. We want our customers to engage with the message we’re sending and ultimately convert. So if your emails go to spam, there’s a chance that mailbox providers put you there because your emails weren’t engaging enough previously. In this article, we’ll explain what engagement is, how to measure it, and …
Written by Julia G
When you hit “Send” in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP’s reputation, authentication, your sending practices, and recipient engagement. These factors directly influence whether or not …