Written by Julia G
This article will teach you what an SPF record is and how you can create an SPF TXT record that’s optimized to pass SPF authentication, protect you from spam, and improve your email deliverability.
Written by Julia G
Email is a wonderful opportunity for businesses to promote their brand and get clients. On the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be.
Legitimate senders have to wade through complicated anti-spam filters just to get their emails delivered to the destination user.
To help email senders deliver legitimate emails to the recipients and block phishing and fraud messages, a new email authentication standard was adopted by email senders and receivers.
Written by Julia G
The word ‘Blacklist’ makes the email marketer’s hair curl. But you know what they say: his bark is worse than his bite. After reading this article, you will understand how blacklists work, how to check IP blacklists, and what to do if your IP is on the list. What is an IP Blacklist?
A blacklist is a real-time database of IP addresses or domains that have been known to send spam or malicious content. Many Internet Service Providers and mailbox providers consult the blacklist databases in order to filter emails sent to the users within their network.
Written by Julia G
With 1.5 billion users around the world, Gmail takes a huge share of the global email market. There are hardly any email marketers who do not have email subscribers who use Gmail. The question of email deliverability to Gmail recipients is becoming more and more urgent for email marketers. Related Posts Cyber threats come in many forms, but two of …
Written by Julia G
Email infrastructure is the backbone of your email program. Without the proper foundation set up, it would be increasingly more difficult for your email campaign to reach your recipient’s inbox. When your prospective leads receive an email, they see a great attention-grabbing letter, but there had to be an even greater email infrastructure working tirelessly behind the scenes to deliver …
Written by Shaurya Jain
This is the guest post written by Shaurya Jain. A Mistake that Started It All A couple of months ago, I launched a cold email campaign to partner with non-competing but closely related businesses. These were primarily PR and web design agencies. From my 2 years of experience with cold emailing, I had learned that people like humorous cold emails. …
Written by Julia G
Yahoo!Mail is a free webmail provider from the Yahoo company that saw the world in 1997. Now it’s one of the three largest mailbox providers with 225 million users.
In June 2017, Yahoo was acquired by Verizon Communications, which also bought AOL in 2015. By now, Verizon has not revealed any plans to combine Yahoo!Mail with other email services.
Written by Julia G
The Inbox in Outlook.com is separated into two tabs: Focused and Other. Email messages that users frequently interact with are placed under the Focused tab, others go to the Other tab.
You can determine which messages from which senders will go to the Focused and Other inboxes. If you right-click the message, you can select the “Always move to Focused/Other Inbox” option. Then you must confirm your choice by clicking Yes. Outlook.com’s interface allows users to add an email to a category for a quick search and view.
Written by Julia G
Gmail is constantly changing and improving to protect users from spam, phishing emails, and other malware. Learn everything email marketers should know about Gmail and its latest security updates.
Written by Julia G
Many, if not every email marketer faced this problem. Spam filters seem to be a huge obstacle on the way to the recipient’s Inbox, but in fact, it is a natural element of the email delivery process. What are Spam filters? Spam filters are filters designed to sort emails according to certain criteria. When you send an email, spam filters …