What a DNS MX Record Does and How to Fix MX Record Failures

Written by Julia G

DNS (Domain Name System) records are the important parts of DNS that store the information about a domain and its resources. Every type of a DNS record has a distinct function. DNS records determine mail servers for the domain, map domain names to IP addresses and IPs to domain names, specify the authoritative name servers for the domain, aliases one domain name to another, hold arbitrary text data for various purposes, such as SPF, DKIM, and DMARC configuration, and other. 

Backscatterers and How to Manage Them Effectively

Written by Tanya Tarasenko

Backscatterers are a significant concern in the world of email deliverability and cybersecurity. They are often misunderstood, and their impact on legitimate email senders can be profound. In this article, we’ll explore what backscatterers are, why they matter, and how to address them effectively to maintain a healthy email-sending reputation.

Deep Dive into Email Service Providers (ESPs)

Written by Tanya Tarasenko

Email service providers (ESPs) are integral to business communication, marketing, and operations. Understanding the variety of email providers for businesses and their offerings is critical to a smooth flow of communication and productivity. We’ll be going over everything in this article, from what an email service provider is to choosing the best email service providers for your business.

GlockApps CEO Alex Arnaut’s Interview with DesignRush: Why Email Authentication Matters

Written by Khrystyna Sliusar

We are excited to share that our CEO, Alex Arnaut, recently gave an insightful interview to DesignRush, a leading B2B marketplace connecting businesses with top agencies. If you are in email marketing or any other field and face email deliverability issues, this conversation will definitely come in handy and help improve your results. In this interview, Alex, with 15 years of experience in the tech industry, explains why email authentication is key for any business that wants to prevent security threats like phishing and spoofing, as well as improve email deliverability.

Email Domain Reputation Guide: How to Check Domain Reputation & 5 Tips to Improve Domain Reputation

Written by Julia G

Sending an email may look simple: write the text, add a catchy subject line, choose your recipients, click “Send”, and you’re done. In an ideal world, emails might appear in the recipients’ Inboxes every time, but in this one, things are a little trickier. 

According to the latest email deliverability statistics calculated based on the GlockApps tests, 33% of emails on average appear in the users’ Spam folders and every third message is never delivered. In reality, it takes meticulous preparation and work to send and deliver emails successfully.

How To Use GlockApps v2 API: Step-by-Step Tutorial

Written by Tanya Tarasenko

Designed to streamline processes for developers, email marketing companies, and organizations focused on automation, the API facilitates seamless integration and efficient task execution. This article explores the key functionalities, use cases, and step-by-step guidance on utilizing the GlockApps v2 API, where we show how to harness its full potential for enhancing productivity and accuracy.

Graymail: What It Is and How to Manage It Effectively

Written by Tanya Tarasenko

Greymail is one of the concepts that many encounter but may not understand, especially in the email marketing and digital communication space. Although not as harmful as spam or malicious phishing emails, graymail is a specific email that can take up space in inboxes and make managing emails difficult. Knowing what graymail is, what it is, and how to deal with it can help consumers and businesses clean up their inboxes and streamline communication processes. 

Understanding the Domain Age and Its Impact on Email Deliverability

Written by Julia G

In the digital world, an email domain’s age can be a significant factor in determining how trustworthy and legitimate the messages it delivers are. Oftentimes, email deliverability rates for the messages sent from the domains older than ten years are approximately thirty percent higher than for those sent from recently established domains.

Setting up DKIM for Google Workspace: Step-by-Step Guide

Written by Julia G

An email authentication technique called DomainKeys Identified Mail (DKIM) helps safeguard email senders and recipients from spam, spoofing, and phishing. A vital safety measure in today’s digital environment, with its numerous email-based risks, DKIM allows recipients to confirm that an email claiming to be from a particular domain was, in fact, sent by the owner of that domain.

Authenticate Your Email with DKIM: Office 365 DKIM Setup Guide

Written by Julia G

A lot of the cyberattacks begin with a phishing email. This emphasizes how crucial email security is. Brands sending email communications to their clients, email subscribers or prospects need to ensure that the emails haven’t been altered in transit. 

DKIM, or DomainKeys Identified Mail, is one of the best security protocols helping to protect a domain from these attacks. By verifying that an email actually comes from the domain it claims to be from, DKIM helps prevent email spoofing, a popular strategy employed by fraudsters.