Gmail Templates: A Strategic Tool for Professional Email Management

Written by Tanya Tarasenko

In our fast-paced digital environment with numerous emails flying in and out of our inboxes, efficiency is crucial. One way to improve efficiency in your digital communication is by using email templates. These handy tools allow you to reuse regularly used text in emails sent to multiple recipients, reply to frequently asked questions, and manage client communication. In this article, we’ll guide you through the easy steps to create and manage email templates in Gmail, which will make your communication process smoother and save you valuable time and effort.

Why DKIM Fails: 5 Steps to Fix DKIM Failure

Written by Julia G

Email is an effective tool for corporate and personal communication in the digital age. But as phishing scams and email fraud increase in frequency, businesses need to ensure that their email correspondence is secure and trustworthy. This is where email authentication techniques are useful.

Best Practices for Bypassing Email Spam Filters

Written by Julia G

Considering different factors that are evaluated by the email spam filters to differentiate between legitimate messages and email spam, email senders must have a complex approach to their email marketing program in order to successfully pass through the toughest spam filters and deliver their messages to the recipient’s inboxes.

[Case Study] How to Achieve Better Inbox Placement

Written by Julia G

While analyzing the clients’ email test reports in GlockApps, sometimes we noticed a difference in the Inbox placement ratios for the same message in the manual and automatic tests. Provided that the message was sent to the seed list from the same email account and mail server, we wondered what could cause different Inbox placement percentages. 

DMARC Mandates and Guidance Worldwide: Keep Your Domain in Compliance

Written by Khrystyna Sliusar

DMARC is known for its proven usefulness in protecting your email domains from cyber threats. Publishing a DMARC record in the DNS allows the domain owner to know who is sending emails on behalf of their domain. Since it provides detailed information about the email channel, the domain owner gains full control over it. This way, you can ensure that your customers and email recipients receive emails sent on your behalf without failure.

Emails Are Undeliverable: Top Reasons and How to Prevent Them

Written by Tanya Tarasenko

Digital communications are becoming more and more important for both professional and personal use, with email being one of the most widely utilized digital tools on the net. However, there’s nothing worse than finding an email in your sent items folder that hasn’t been delivered, especially if the address is correct. Knowing the main reasons behind poor deliverability of emails can help you to prevent them from happening and ensure your communications run smoothly. Let’s have a look at why this happens and fix the issue.

New Report: Email Deliverability Statistics Q2 2024 – Analysis, Changes, and General Trends [+ Free PDF Inside]

Written by Julia G

A lot of different factors determine whether or not an email will reach the targeted recipient and where it will be put: Inbox or Junk folder. These factors include the message copy, sender’s domain reputation, sender’s IP score, prior user interaction, and sending infrastructure. 

Additionally, each ISP uses a set of its rules to identify email spam signals, which make it place the message to the Spam folder. Needles to say, the recipients may configure custom filtering settings in their email clients to keep unwanted messages out of their inboxes.

Email Protocols: How Your Emails Reach Their Destination

Written by Tanya Tarasenko

Email is one of the most prevalent communication tools in today’s digital world, and while sending and receiving messages is quite simple, there is a lot of work that goes on behind the scenes to ensure your message gets to the intended recipient. Here’s a look at the world of email protocols and learn how they help you communicate. What are they? How do they work? And why are they important?

Effective Tips to Resolving SMTP 501 Error

Written by Julia G

Email delivery can occasionally fail if the SMTP protocol, which is essential for sending email messages, encounters issues. As a result, email stops working and senders may receive bounce-back messages outlining the problem. 

A lot of delivery failures occur because of the errors with the 501 status code. An urgent resolution of the SMTP 501 error ensures efficient email exchanges and successful delivery.

Types of Email Marketing: Essential Strategies for Effective Campaigns

Written by Tanya Tarasenko

Email is a dynamic, powerful way to reach out to your audience, build relationships, and make a sale. In this regard, email marketing is divided into two main strategies: inbound and outbound marketing. Inbound marketing is based on developing relations with existing subscribers, while outbound marketing strives to attract new leads by reaching opportunistic customers who have yet to become familiar with the product or service. This dual approach allows businesses to manage and expand their reach across diverse consumer bases effectively.