Email Deliverability
Behavioral Email Segmentation: How to Turn Customer Actions into Better Campaigns
Written by Tanya Tarasenko
Email subscribers don’t all interact with your business in the same way. Some regularly browse your website without buying anything. Others purchase frequently, engage with specific content, or gradually stop responding to your emails.
Holiday Email Deliverability: How to Stay in the Inbox During Peak Season
Written by Tanya Tarasenko
The holiday season puts email deliverability under pressure. From Halloween promotions and Black Friday sales to Christmas campaigns and New Year offers, businesses send more emails than usual, often within a relatively short period. At the same time, mailbox providers must process unusually high volumes of promotional traffic.
Self-Asserted BIMI: Verification Problems and How to Fix Them
Written by Tanya Tarasenko
A company publishes a BIMI record to display its logo in recipients’ inboxes. The DNS record looks correct, email authentication passes, and messages are being delivered. Yet the logo appears in Yahoo Mail but remains missing in Gmail. An email verification tool might also report that the BIMI record lacks third-party validation.
How to Fix Cold Email Deliverability Issues and Reach the Inbox Again
Written by Tanya Tarasenko
Cold email campaigns can lose effectiveness surprisingly quickly. Messages that previously reached prospects start landing in spam, bounce rates increase, and replies become less frequent. The problem isn’t always your email copy. It could be your sending domain, email authentication, contact list, or sending habits.
Best Digital Marketing Tools for Stronger Email Campaigns
Written by Tanya Tarasenko
An email campaign can fail before the first click: the message lands in spam, the mobile layout breaks, or a follow-up reaches the wrong audience. The best digital marketing tools help you catch those problems and measure what happens after the send.
How to Improve Email Deliverability for High-Volume Campaigns
Written by Tanya Tarasenko
A campaign can show a high delivery rate while thousands of messages sit in spam. The receiving servers accepted the emails, but subscribers may never see them.
Microsoft SNDS Guide: IP Reputation and Outlook Deliverability
Written by Tanya Tarasenko
Your email platform says “delivered,” but Outlook subscribers keep finding your campaigns in Junk. Microsoft SNDS can help you investigate by showing traffic and filtering data for your sending IPs. The challenge is reading that data correctly: a green result is useful, but it does not prove that a campaign reached the inbox.
What Is a DNS TXT Record and Why It Matters for Email Deliverability
Written by Tanya Tarasenko
A DNS TXT record holds text that anyone can look up for your domain. For email senders, that text carries real weight: SPF, DKIM, and DMARC are all published as TXT records, and mailbox providers read them to decide whether a message from your domain is genuine. One wrong character in these records can send legitimate mail to spam.
Images and Email Deliverability: When Visuals Send You to Spam
Written by Tanya Tarasenko
Images make an email feel like a brand rather than a plain text message. They also make plenty of senders nervous. Ask around, and you’ll hear that images send mail to spam, that you need a strict 60/40 text-to-image ratio, or that one large banner can sink a whole campaign.
DKIM Key Rotation: How to Do It Without Hurting Deliverability
Written by Tanya Tarasenko
Most teams set up DKIM once, see dkim=pass in a test message, and never think about it again. That works fine until a private key leaks, a former vendor still holds a copy, or a security audit asks when the key was last changed and nobody can answer.