Healthcare Email Marketing: Strategies That Work

Written by Tanya Tarasenko

People don’t go to their inbox looking for health advice, but that doesn’t mean email isn’t one of the most effective tools healthcare providers have. Whether you’re a doctor running your own practice, part of a hospital team, or working in medical devices, healthcare email marketing is one of the simplest ways to stay connected, build trust, and keep patients informed.

Lifecycle Marketing: How to Keep Your Customers Around

Written by Tanya Tarasenko

Getting someone to buy from you once is great. But you know what’s better? Keeping them around, coming back, telling their friends, growing with your brand. That’s the heart of lifecycle marketing.

Unlike traditional campaigns that just blast the same message to everyone, lifecycle marketing is about timing, context, and relevance. It’s about talking to people differently based on where they are in their relationship with you. And yeah, it works really well.

No-Reply Emails Are Killing Your Customer Experience — Here’s What to Do Instead

Written by Tanya Tarasenko

You’ve probably seen it in your inbox more times than you can count — an email from “noreply@something.com” with a line at the bottom that says, “Do not reply to this email.” It might be a receipt, a shipping update, or a notification. It looks official, automated, and, let’s be honest, kind of cold.

How to Improve Email Deliverability: Action Steps Explained

Written by Julia G

With the seed-based email tests conducted by GlockApps, you receive comprehensive reports about the health of your sending infrastructure and your email deliverability across different inbox providers.

Our in-depth analysis allows you to pinpoint the issues and weak sides that may affect the placement of your emails and cause your messages to be delivered to Spam.

Email Template Testing: Steps to Nail Your Emails

Written by Julia G

Email templates are pre-coded files that make the creation of an email message easy, quick, and more efficient because the layout, format, and structure are already included. Thus, an email template can be used repeatedly and serve as a model for different email campaigns. 

What Is IMAP: Everything You Need to Know

Written by Tanya Tarasenko

Few technologies are as essential and often misunderstood as IMAP. If you’ve ever wondered what IMAP is or what IMAP does, you’re not alone. This protocol is very important in terms of how email works, making it possible to access your messages across multiple devices seamlessly. In this article, we’ll unpack everything from IMAP server meaning to how the IMAP protocol actually functions.

Recruiting Follow-Up Emails: How to Stay on a Recruiter’s Mind Without Being Pushy

Written by Tanya Tarasenko

You’ve applied for a job, spoken to a recruiter, maybe even had a promising interview, now what? The ball’s in your court to follow up. But writing the perfect follow-up email to a recruiter is a balancing act: you want to stay top of mind without coming across as impatient.

LinkedIn for Email Marketing: Strategies to Boost Engagement and Grow Your List

Written by Tanya Tarasenko

LinkedIn stands out as a goldmine for professional networking and B2B communication. But what many businesses overlook is its incredible potential as a tool for email marketing. When done right, combining LinkedIn email marketing with traditional campaigns can boost your open rates, engagement, and conversions.

Celebrate World Marketing Day with a Free Deliverability Webinar

Written by Khrystyna Sliusar

Marketing isn’t just advertising or selling. At its core, marketing is the art and science of understanding people, anticipating their needs, solving real problems, and building trust at every step of the way.

On May 27, we join the global marketing community in celebrating World Marketing Day, a day that honors the creative and analytical thinkers who keep the industry moving forward.

Email Marketing Funnels: What They Are and How to Create One

Written by Tanya Tarasenko

If you’re diving into email marketing, you’ve probably heard the term “email marketing funnel”. But what does it actually mean, and why should you care? An email marketing funnel is your roadmap for turning leads into customers through a carefully structured email sequence. It’s not just about sending random emails, but rather creating a path that guides your audience from the moment they sign up to when they finally make a purchase.

In this guide, we’ll break down what an email marketing funnel is, how it works, and how you can create one that brings real results.