Video in Email Marketing: Advantages, Challenges, and Integration Tips

Written by Tanya Tarasenko

As marketing grows more and more digital and complex, there is no question that videos are currently one of the most powerful forms of content to use. They are capable of telling an engaging story and passing along information in a short amount of time. Due to this versatility, they can be used across many types of marketing, such as email marketing. In this guide, we’ll lay out the benefits of using video in emails, talk about the challenges of adding them to the emails, and take you through a step-by-step guide to embedding videos in your emails.

Email Content Overview: Why Content Analysis in Email Spam Testing Matters

Written by Khrystyna Sliusar

Content is the heart of your email. Sounds good, right? But to keep this heart beating in harmony with your subscribers, you should understand the basics, know certain tricks, and stay updated with all the latest trends.

We’re here to help you master the nuances of email content and choose the most suitable type to create your own content strategy.

How to Monetize Your Email Marketing: Effective Ways to Earn Money by Sending Emails

Written by Tanya Tarasenko

Email marketing has been the foundation of digital marketing for a long time. It’s a channel that gives you the power to connect with an audience directly, and the promise of profit is what makes it so attractive. Are you wondering: how to make money sending emails? How do I monetize my newsletter? How to turn an email list into money? Let’s find out!

Maximize Back-to-School Email Campaigns: Strategies and Tips

Written by Tanya Tarasenko

With the back-to-school season coming up, the possibilities are endless for email marketers to capitalize on this stellar opportunity to connect with customers, build brand awareness, build loyalty, and increase sales. This period is not just about selling school supplies; it’s about tapping into the collective mindset of preparation, excitement, and new beginnings that families, students, and educators experience. By implementing targeted strategies and creative approaches, brands can effectively capture the attention of parents, students, and educators alike. 

Leveraging Social Proof in Email Marketing

Written by Tanya Tarasenko

Because digital consumers are more knowledgeable and more skeptical than ever, nobody merely takes a marketing claim or a sponsor message at face value anymore. Instead, they look to the experiences and opinions of others. This is known as social proof. It plays a critical role in shaping consumer behavior and is a powerful tool in email marketing. Understanding how to effectively leverage social proof in your email campaigns can significantly boost engagement, increase conversions, and build trust with your audience.

Debunking 10 Popular Myths about DMARC

Written by Julia G

As the threat landscape changes, more and more organizations are using the DMARC (Domain-based Message Authentication, Reporting, and Conformance) protocol to protect their domains against phishing, spoofing, compromise, and other email threats. DMARC is a very powerful defense against these when used correctly. 

The Importance of Fonts in Email Marketing

Written by Tanya Tarasenko

Email marketing is an important growth channel for any business to reach its audience. The design of your emails has a significant impact on your results. Fonts are one of the most important design elements that can help you improve the readability of your emails, strengthen your brand identity, and guide reader’s attention to critical parts of your message, ultimately driving conversions.

The Power of Email Localization in Global Marketing

Written by Tanya Tarasenko

The global marketplace is a complex ecosystem, and no brand can hope to thrive if its messaging fails to resonate with its diverse customer base around the world. Many companies attempt to overcome this barrier by translating their content, in an effort to reach as many international customers as possible. But true engagement entails something more than just the simple translation of words. This is where email localization comes in. It is the process of translating not just the language, but the entire content experience, to increase its affinity and engagement with the local audience. Here’s why email localization is key to your global marketing strategy and how to implement it effectively.

Autumn Inspirations: Creative Email Newsletter Ideas to Boost Your Fall Campaigns

Written by Tanya Tarasenko

As the leaves begin to turn yellow and the air takes on a crisp edge, the arrival of fall presents a golden opportunity to refresh your email marketing strategy. Newsletters, in particular, offer a dynamic way to engage your audience with seasonal content that resonates.

Gmail Templates: A Strategic Tool for Professional Email Management

Written by Tanya Tarasenko

In our fast-paced digital environment with numerous emails flying in and out of our inboxes, efficiency is crucial. One way to improve efficiency in your digital communication is by using email templates. These handy tools allow you to reuse regularly used text in emails sent to multiple recipients, reply to frequently asked questions, and manage client communication. In this article, we’ll guide you through the easy steps to create and manage email templates in Gmail, which will make your communication process smoother and save you valuable time and effort.