Written by Tanya Tarasenko
If you’ve been in email marketing for more than five minutes, you’ve probably come across the term “email bounce.” Whether you’re just starting out or already running massive campaigns, understanding the meaning of email bounce is crucial for improving your deliverability and sender reputation.
Written by Tanya Tarasenko
Cyber threats come in many forms, but two of the most common are spoofing and phishing. If you’ve ever asked yourself, “What’s the difference between spoofing and phishing?” or “How do I protect myself from phishing and spoofing attacks?” — you’re in the right place.
Written by Julia G
At the beginning of 2024, we came up with our first report demonstrating average email delivery rates across various email delivery services, inbox providers, and senders based on their monthly email volume.
Today, we are presenting an updated data examining email deliverability rates in comparison with Quarter 1 2024 and showcasing the changes for the major inbox providers and delivery services.
Written by Tanya Tarasenko
Email forwarding is a common practice in both personal and professional settings. Whether you’re consolidating inboxes or routing customer messages to the right team, it’s a simple and useful tool. However, behind the scenes, forwarding can cause unexpected issues, especially when combined with modern email authentication systems like DMARC.
Written by Tanya Tarasenko
As email security threats rise, Yahoo, Gmail, and now Microsoft enforce a new email sender policy that mandates using SPF, DKIM, and DMARC for high-volume senders routing their emails to outlook.com, live.com, hotmail.com, and other Microsoft services.
Starting from May 5, 2025, this policy will affect any domain that sends over 5,000 emails daily to Microsoft recipients. Failure to comply will mean your emails will be sent to the Junk folder and in the future, non-compliant emails will be rejected.
Written by Tanya Tarasenko
Email marketing is one of the few channels where financial professionals can speak directly, consistently, and meaningfully to their audience. Whether you’re a financial advisor, a fintech startup, a traditional bank, or an accounting firm, email remains one of the most powerful tools to build trust and keep clients informed.
Written by Julia G
The DMARC authentication protocol has become a part of every domain’s configuration regardless of whether or not the domain is sending email communications. Email marketers understand the importance of DMARC for a successful delivery of emails to the users’ Inboxes.
Written by Tanya Tarasenko
In the world of email marketing, there’s a lot more going on behind the scenes than just writing a good subject line or crafting the perfect CTA. Two terms that often confuse marketers are email deliverability vs email warmup.
Written by Tanya Tarasenko
When you send an email, it’s not just the words you write that matter, it’s also how you say them. The tone of an email plays a crucial role in shaping the recipient’s perception of your message. Whether you’re communicating with colleagues, clients, or prospects, mastering the right tone in emails can help you sound professional, avoid misunderstandings, and build stronger relationships.
Written by Tanya Tarasenko
Spring is in the air, and you know what that means — Easter is right around the corner. It’s one of the most cheerful and family-friendly holidays of the year, and also a golden opportunity for businesses to connect with their audience through email.