Written by Julia G
Email marketers are always looking for ways to increase open rates, especially because cold email statistics show that response rates to cold emails rarely go above 10%. There are almost endless questions about cold emailing. What is the best Subject line? How many follow-ups is the right amount? How can one make sure a message finds its way into a …
Written by Julia G
Over 99% of spam is effectively blocked by Gmail’s AI-powered spam filter, preventing billions of unsolicited emails from reaching the users’ inboxes every day. But the threat landscape is changing, which dictates stronger defenses are needed. Email senders frequently fail to configure their systems properly, which makes them an easy target for attackers. In order to address this problem, Google …
Written by Khrystyna Sliusar
Are you looking to achieve optimal email engagement without exerting too much effort? Let us guide you through the fundamentals of email engagement, help you create the techniques, and assist you in choosing the perfect approach for your needs.
The email engagement rate is calculated by analyzing the interaction and response of your recipients to the content you deliver.
Written by Khrystyna Sliusar
Cold Email Legality: What You Need to Know Delving into cold email outreach for your business? It’s crucial to understand its legalities. Although cold emailing is a valid outreach approach, it must operate within the parameters set by laws like CAN-SPAM in the U.S. and GDPR in Europe. Navigating the legality of cold emailing can be a challenge for many …
Written by Khrystyna Sliusar
How to Write Cold Emails That Work: Simple Steps for Success Do cold emails still work? Absolutely – but only if you write them correctly. Crafting a cold email may seem simple to those who have never attempted it. However, the reality is quite different. It poses challenges for various reasons, particularly because it demands important consideration of various factors …
Written by Julia G
Cold outreach emails are still a popular and effective way for businesses to interact with prospective customers and leads. The process may seem pretty simple at first sight – create a message and hit “Send.” However, there are pitfalls that marketers may overlook. In order to protect the reputation of your company, it is essential that you develop your cold …
Written by Khrystyna Sliusar
What Is a Cold Email? A cold email is an email marketing technique used to introduce your brand to a recipient who has no prior relationship with you or your company, without prior consent or request. Imagine you’ve just launched a new project management tool for small businesses, but as a startup, you have limited resources to spread the news …
Written by Julia G
Spam complaints are signals of unwanted or unsolicited email communication. Typically they happen when a recipient marks an email message as “spam” or “junk” in their email client.
The most common situation when a recipient reports an email as spam is when they receive email communications they didn’t explicitly subscribe to. However, there are different reasons for subscription messages to be reported as spam, in particular:
the recipient finds email content irrelevant or intrusive;
the recipient can’t find an unsubscribe link;
the unsubscribe process doesn’t work;
the recipient is still receiving emails after they unsubscribed;
the company sends too many emails;
the recipient cannot recognize the sender.
Written by Julia G
Do you know that the same email message can be rendered in different ways, depending on the recipient’s email client, system, and environment? In other words, there are different ways that a message could fail. Email marketing experts know that creating exceptional emails is harder than it has ever been. The recipients’ expectations have reached previously unheard levels – 86% …
Written by Khrystyna Sliusar
What is the difference between B2B and B2C email marketing? Email marketing continues to thrive in the digital sphere and stands as a fundamental tool for businesses aiming to connect, engage, and convert their target audience. However, the strategies used in this sphere are as diverse as the audiences they serve. Business-to-business (B2B) and business-to-consumer (B2C) email marketing are the …