+ 1 (866) 665-1130

Blog

Email Marketing Laws: Ensuring Compliance with Spam Regulations and Privacy Protocols

Written by Khrystyna Sliusar

The fear of breaking some rules probably haunts people in any industry, because it’s our human nature to avoid getting into trouble. And email marketers are no exception, as they don’t want to suddenly run into a legal problem they didn’t expect before sending each new campaign.

Cold Email Response Rates: Establishing a Conversation with Prospects

Written by Khrystyna Sliusar

If you’re deeply involved in email marketing, you’ve probably tracked the response rate of your cold emails more than once, and you already know that those numbers aren’t always as encouraging as you’d like.

When we send cold emails, we usually aim to get users interested enough to click the “Reply” button. And then we rush to track the response rate, which shows how well our campaigns resonate with the audience and whether we’re doing everything right.

Cold Email Open Rates: Assessing the Effectiveness of Your Outreach Campaigns

Written by Khrystyna Sliusar

After working so hard on crafting your cold emails, low open rates can be frustrating and undermine your efforts. All that time spent researching prospects and carefully choosing your words can be wasted if your emails go unopened. However, don’t give up, because cold emails are still a powerful way to reach potential customers, so it is worth competing for them.

Cold Email Conversion Rates: Effective Tactics to Boost Your Sales

Written by Khrystyna Sliusar

Cold emails are considered one of the best channels for direct outreach and lead generation, especially in industries where building relationships with potential customers is critical. They help companies target specific individuals or organizations that fit their ideal customer profile. Therefore, by making a targeted approach, they increase the probability of reaching future clients who are most likely to be interested in the product or service offered by the business.

How to Enhance Your Email Marketing Strategy with Automated Email Sequences

Written by Julia G

Email marketing offers an affordable way to reach out to your target audience, increase conversion rates, and maximize your return on investment. The benefits of a well-thought email campaign are known to and taken advantage of by people who are experienced with email marketing. Still, the effectiveness of using automated email sequences through the prospect’s journey outweighs the impact of delivering a single email broadcast.

Email Seed List Testing: Get the Best Results with GlockApps

Written by Khrystyna Sliusar

Briefly, a seed list definition is a series of email addresses that you send a letter to before sending it out to your target audience, which allows you to test your message in different conditions. This way you can see how your email will look and interact with different services and providers before you actually send it out.

Email Deliverability vs. Delivery: What’s the Difference and What Do You Need to Check?

Written by Khrystyna Sliusar

You’re probably familiar with the situation when you spend days planning every detail of your campaign, crafting the perfect email for your target audience, and hoping that every copy of your email will be seen and appreciated by the recipient.

How to Switch from Shared to Dedicated IP Address without Losing in Deliverability

Written by Julia G

Sender reputation is like your credit history, which is evaluated by email receiving servers when they accept your message for delivery. If the history is bad, the email is filtered to Spam or blocked. Sender reputation is a multifaceted notion as many different factors are involved in the process of building a reputation. The sending IP address is one of them.

Triggered Emails: Boost Your Sales and Revenue

Written by Khrystyna Sliusar

You probably noticed that as soon as you sign up for a certain subscription, you immediately receive a welcome email, which usually presents the company from which you made a purchase or paid for a service, and you are invited to learn the terms of your plan and opportunities to use the provided services maximally effectively. Such emails that are sent in response to a client’s action are known as trigger emails.

Proxy Test: How It Helps in Deliverability

Written by Julia G

GlockApps provides a unique proxy testing solution designed to streamline and simplify your deliverability checking process and address any issues in time. This option has been specifically crafted for your convenience, accessible by setting up your sending account within our Inbox Insight application. Let’s delve into the details and explore all the benefits.