Written by Julia G
According to the latest benchmark report, email conversion rates are higher than social media, direct traffic, and search. Email is alive and continues to be a great channel of communication and marketing for companies who run a business online. In this post, we are going to focus on the elements of the email that you can use to build trust …
Written by Julia G
Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header. By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protecting their brand and the subscribers’ personal data. This post explains the …
Written by Julia G
This article will teach you what an SPF record is and how you can create an SPF TXT record that’s optimized to pass SPF authentication, protect you from spam, and improve your email deliverability. Who can benefit from this article? We will cover: What is SPF Record? An SPF record is a form of authentication that prevents spammers from spoofing your …
Written by Julia G
Email is a wonderful opportunity for businesses to promote their brand and get clients. On the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be. Legitimate senders have to wade through complicated anti-spam filters just to get …
Written by Julia G
The word ‘Blacklist’ makes the email marketer’s hair curl. But you know what they say: his bark is worse than his bite. After reading this article, you will understand how blacklists work, how to check IP blacklists, and what to do if your IP is on the list. What is an IP Blacklist? A blacklist is a real-time database of …
Written by Julia G
With 1.5 billion users around the world, Gmail takes a huge share of the global email market. There are hardly any email marketers who do not have email subscribers who use Gmail. The question of email deliverability to Gmail recipients is becoming more and more urgent for email marketers. Related Posts It is important to understand the mechanisms that make …
Written by Julia G
Email infrastructure is the backbone of your email program. Without the proper foundation set up, it would be increasingly more difficult for your email campaign to reach your recipient’s inbox. When your prospective leads receive an email, they see a great attention-grabbing letter, but there had to be an even greater email infrastructure working tirelessly behind the scenes to deliver …
Written by Shaurya Jain
This is the guest post written by Shaurya Jain. A Mistake that Started It All A couple of months ago, I launched a cold email campaign to partner with non-competing but closely related businesses. These were primarily PR and web design agencies. From my 2 years of experience with cold emailing, I had learned that people like humorous cold emails. …
Written by Julia G
Yahoo!Mail is a free webmail provider from the Yahoo company that saw the world in 1997. Now it’s one of the three largest mailbox providers with 225 million users. In June 2017, Yahoo was acquired by Verizon Communications, which also bought AOL in 2015. By now, Verizon has not revealed any plans to combine Yahoo!Mail with other email services. In …
Written by Julia G
Hotmail was one of the first web-based email services launched in 1996. It was rebranded as Outlook.com in 2013 to align with Microsoft’s desktop email application Outlook. At present, Outlook.com is one of the leading global mailbox providers with 400+ million active users. Deliverability to Outlook.com and Hotmail.com domains concerns a lot of email marketers as Microsoft has the strongest …