Written by Julia G
The reputation of the email domain you use to send email campaigns makes it all – it determines whether your messages go to Inbox, get filtered out to Spam, or blocked outright. To score your domain reputation, inbox providers evaluate a lot of different factors, including technical setup and sending practices.
Written by Julia G
Email deliverability, defined as the ability of an email to successfully reach the recipient’s inbox, rather than being flagged as spam or failing to deliver, remains a critical aspect of email marketing. Whether a company is sending transactional emails, marketing, or cold outreach campaigns, it is important to get the emails delivered to the recipients’ Inboxes. A sure way to find out where the message lands is through an email deliverability test.
Written by Julia G
Developed to help email marketers and organizations focused on email delivery to streamline testing and monitoring of their email communications, GlockApps comes with a new user-friendly starting page – for better workflow organization and user experience.
Written by Julia G
DNS (Domain Name System) records are the important parts of DNS that store the information about a domain and its resources. Every type of a DNS record has a distinct function. DNS records determine mail servers for the domain, map domain names to IP addresses and IPs to domain names, specify the authoritative name servers for the domain, aliases one domain name to another, hold arbitrary text data for various purposes, such as SPF, DKIM, and DMARC configuration, and other.
Written by Julia G
Sending an email may look simple: write the text, add a catchy subject line, choose your recipients, click “Send”, and you’re done. In an ideal world, emails might appear in the recipients’ Inboxes every time, but in this one, things are a little trickier.
According to the latest email deliverability statistics calculated based on the GlockApps tests, 33% of emails on average appear in the users’ Spam folders and every third message is never delivered. In reality, it takes meticulous preparation and work to send and deliver emails successfully.
Written by Julia G
In the digital world, an email domain’s age can be a significant factor in determining how trustworthy and legitimate the messages it delivers are. Oftentimes, email deliverability rates for the messages sent from the domains older than ten years are approximately thirty percent higher than for those sent from recently established domains.
Written by Julia G
An email authentication technique called DomainKeys Identified Mail (DKIM) helps safeguard email senders and recipients from spam, spoofing, and phishing. A vital safety measure in today’s digital environment, with its numerous email-based risks, DKIM allows recipients to confirm that an email claiming to be from a particular domain was, in fact, sent by the owner of that domain.
Written by Julia G
A lot of the cyberattacks begin with a phishing email. This emphasizes how crucial email security is. Brands sending email communications to their clients, email subscribers or prospects need to ensure that the emails haven’t been altered in transit.
DKIM, or DomainKeys Identified Mail, is one of the best security protocols helping to protect a domain from these attacks. By verifying that an email actually comes from the domain it claims to be from, DKIM helps prevent email spoofing, a popular strategy employed by fraudsters.
Written by Julia G
At GlockApps, we understand that our clients may be concerned about the credibility of the email placement results returned by the Inbox Insight tool and we hope this article gives an explanation of the seed list used for email testing and the factors that may be affecting email placement.
Written by Julia G
Google Postmaster is a helpful resource for senders to diagnose and resolve email deliverability issues. It provides crucial insights into key metrics that help assess the overall health of your email program and pinpoint potential problems in email-sending practices.
Thus, the analysis of the Google Postmaster data allows you to determine your sender’s reputation, monitor email authentication outcomes and user complaint ratio, and examine delivery failures to find out what you must have done wrong.