Updated Email Deliverability Statistics: How Did 2025 Begin for Email Senders?

Written by Julia G

At the beginning of 2024, we came up with our first report demonstrating average email delivery rates across various email delivery services, inbox providers, and senders based on their monthly email volume.

Today, we are presenting an updated data examining email deliverability rates in comparison with Quarter 1 2024 and showcasing the changes for the major inbox providers and delivery services.

How DMARC Analytics Helps in Detecting Domain Spoofing + Case Study

Written by Julia G

The DMARC authentication protocol has become a part of every domain’s configuration regardless of whether or not the domain is sending email communications. Email marketers understand the importance of DMARC for a successful delivery of emails to the users’ Inboxes. 

Seed Based Email Tests: Best Practices

Written by Julia G

A seed based email test involves sending a message to a list of test email addresses set up with different inbox providers. Such a list is called a seed email list. At GlockApps, the seed list contains 100+ email addresses utilized specifically for Inbox Insight tests. 

However, sending a message to 100+ email addresses at a time may be unsafe for your sender reputation especially if you have a new domain or a domain without a sending history behind it.

CTOR or Click-to-Open Rate in Email Marketing: Why Measure and How to Improve

Written by Julia G

It is difficult to stand out in today’s email environment, when people are receiving hundreds of emails every day. A good news is that email campaigns give data that demonstrates how recipients engage with your email campaigns without the need to directly contact the customer. 

AI-Powered Phishing Attacks: How to Protect Email Recipients

Written by Julia G

Email users may still remember the days when identifying a phishing email was easy – spelling errors or incredible stories revealed bad actors. Those days are quickly disappearing. With artificial intelligence now a part of the email landscape, hackers have greatly upped their game, and the cyber threats have changed dramatically.

10 Reasons You Might Have Email Delivery Challenges and How to Avoid Them

Written by Julia G

Given the rapidly changing landscape of email marketing, it can be difficult for email marketers to maintain their email deliverability at a high level. This article explains the most common errors and overlooked things related to email delivery and provides advice on how to do it right to avoid email delivery challenges.

Why Email Reputation is Important & Top 5 Tools to Check Your Sender Reputation Score

Written by Julia G

Gone are the times when email filters only checked the message’s content to filter out the email as spam or deliver it in the Inbox. Today, Internet service providers are more concerned about the email integrity, sender’s authenticity, and email reputation. They automatically assess the reputation of the sender analyzing each incoming email and the recipient’s reaction to it. The email reputation score then influences the way the message is handled: delivered, filtered, or blocked.

10 Mistakes to Avoid When Setting up DMARC

Written by Julia G

A DMARC (Domain-based Message Authentication Reporting and Conformance) protocol provides email senders with a powerful tool to protect their email domains from spoofing assaults and ensure the authenticity and integrity of their email communications.

DKIM Setup: Can You Have Multiple DKIM Records?

Written by Julia G

DKIM (DomainKeys Identified Mail) is an effective email authentication method that ensures the integrity and authenticity of your emails while they are in transit. Similar to the SPF and DMARC email authentication protocols, the implementation of DKIM requires the addition of a DNS record. 

Email Domain Check List: 9 Steps to Ensure Email Domain Health

Written by Julia G

The reputation of the email domain you use to send email campaigns makes it all – it determines whether your messages go to Inbox, get filtered out to Spam, or blocked outright. To score your domain reputation, inbox providers evaluate a lot of different factors, including technical setup and sending practices.