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Author: Khrystyna Sliusar

B2B and B2C Email Marketing Strategies – Understanding the Differences

Written by Khrystyna Sliusar

What is the difference between B2B and B2C email marketing? Email marketing continues to thrive in the digital sphere and stands as a fundamental tool for businesses aiming to connect, engage, and convert their target audience. However, the strategies used in this sphere are as diverse as the audiences they serve. Business-to-business (B2B) and business-to-consumer (B2C) email marketing are the …

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Mailbox Rotation: How to Boost Email Outreach Success

Written by Khrystyna Sliusar

Intro Email outreach remains a powerful tool for acquiring new businesses. However, maintaining high conversions and inbox placement is more challenging than ever before. One strategy gaining popularity is mailbox rotation. In this article, we’ll dive into what mailbox rotation is, its importance, and how you can leverage it to improve your email outreach results. What is Mailbox Rotation and …

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Email Marketing Automation – Your Chance to Grow in 2024

Written by Khrystyna Sliusar

Did you know that email marketing automation has become an essential feature in 2023? By utilizing different automation tools, marketing professionals can streamline processes, collect and analyze user data, send the right messages at the right time, and ultimately maximize their email campaign effectiveness. In this article, we’ll explore the advantages of automated email systems and how they work. What …

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Email Marketing Statistics: Impressive Data for Your Business Motivation

Written by Khrystyna Sliusar

As a marketer, you might have had discussions among colleagues suggesting that email marketing has become irrelevant nowadays. But this assumption is no more than a meaningless concern of numerous marketing teams. All the latest statistical reports confirm that people still actively open, read, and interact with emails daily, this fact is simply impossible to ignore and neglect its prospects …

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Email List Segmentation: Latest Strategies & How to Get Started

Written by Khrystyna Sliusar

Having a large email list often means accumulating diverse individuals with different interests. That’s why segmentation is vital as it allows you to target specific recipients interested in particular email content. Personalized emails must have tailored content that is relevant to the unique preferences of each subscriber. There is a multitude of creative methods of segmenting your email list and …

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