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Author: Khrystyna Sliusar

Sales Follow-Up Email Templates: Building a Conversation and Closing the Deal with Confidence

Written by Khrystyna Sliusar

Did you know that only about 10% of customers close the deal on their own after confirmation, which means that 90% of deals will not happen if the salesperson skips this stage and doesn’t offer the next steps? That’s why, at every stage of the sales process, you need to be sure that the next online meeting, call, business lunch, webinar, or other event with a potential client is scheduled in advance.Follow-up emails can greatly help with this, as they make it very convenient to offer something to the customer and encourage them to take further action.

The Role of Follow-Up Emails in Email Marketing Strategy: Effective Templates for Different Cases

Written by Khrystyna Sliusar

Follow-up emails are like a kind reminder in the inbox that keeps the conversation going. They play an important role in building relationships, offering value, and pushing people to take action. That’s why you should include them in your email marketing strategy to show your recipients that you have them in mind and are always ready to engage.

How to Write a Successful Follow-Up Email: Examples and Templates for Networking Development

Written by Khrystyna Sliusar

Networking and attending various business events opens the door to valuable contacts, which is an integral part of a company’s development. By expanding your circle of people in related industries, you open up new horizons of reach and profit.

One of the most effective ways to capitalize on that relationship is to send follow-up emails. In this article, you’ll learn how to write a successful follow-up email to build connections.

Join the Leading Email Marketing Affiliate Program: Step-by-Step Guide to Become a GlockApps Affiliate

Written by Khrystyna Sliusar

Are you looking for the best email marketing affiliate program?
Seize the opportunity and become a partner of GlockApps, the leader in email deliverability testing!

HIPAA-Compliant Email Providers: Ensuring Secure Communication for Healthcare

Written by Khrystyna Sliusar

In healthcare, protecting patient information is a top priority, especially regarding electronic communications. HIPAA-compliant email service providers are critical in ensuring the privacy and security of sensitive data transmitted via email.

We recently published an in-depth article on HIPAA’s main principles regarding the use of email, and today we will dive into the details of which electronic communication tools are legal to use in the healthcare sector to contact patients.

How to Send a HIPAA-Compliant Email?

Written by Khrystyna Sliusar

You probably read the headline and thought, where is the connection between email and health insurance? But for real, their relationship is much closer than it might seem.

Recently, we looked in detail at the main laws of email marketing, and today we will move on to another set of rules that directly affect email marketers’ work and in a certain way limit their freedom of action.

Email Subject Line Capitalization: How to Choose the Right Case

Written by Khrystyna Sliusar

Your email’s subject line is super important. This is the first thing everyone sees in their inboxes. But with different ways to write it, how do you pick the right one?

The email subject is a ticket to numerous inboxes. But how to write such phrases that will attract attention and make people open your messages? With a little creativity and smart thinking, you can turn your emails from boring to great!

Email Marketing Laws: Ensuring Compliance with Spam Regulations and Privacy Protocols

Written by Khrystyna Sliusar

The fear of breaking some rules probably haunts people in any industry, because it’s our human nature to avoid getting into trouble. And email marketers are no exception, as they don’t want to suddenly run into a legal problem they didn’t expect before sending each new campaign.

Cold Email Response Rates: Establishing a Conversation with Prospects

Written by Khrystyna Sliusar

If you’re deeply involved in email marketing, you’ve probably tracked the response rate of your cold emails more than once, and you already know that those numbers aren’t always as encouraging as you’d like.

When we send cold emails, we usually aim to get users interested enough to click the “Reply” button. And then we rush to track the response rate, which shows how well our campaigns resonate with the audience and whether we’re doing everything right.

Cold Email Open Rates: Assessing the Effectiveness of Your Outreach Campaigns

Written by Khrystyna Sliusar

After working so hard on crafting your cold emails, low open rates can be frustrating and undermine your efforts. All that time spent researching prospects and carefully choosing your words can be wasted if your emails go unopened. However, don’t give up, because cold emails are still a powerful way to reach potential customers, so it is worth competing for them.