spam testing

Why Email Testing is So Vital for Email Marketing

Written by Julia G

Would you spend hours working on a project only to throw it away? Of course not. No one likes to see hard work go to waste. The fact of the matter is, however, that if you are sending emails without spam score and authentication testing, you may be doing this already. Now that we’ve got your attention, let’s take a …

Email Branding for Better Inbox Experience and Deliverability

Written by Julia G

In an email marketing world, your brand domain is like your identity in the real life. It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on …

Sender Reputation: How to Avoid Spam Folder Placement

Written by Julia G

Businesses and companies don’t always give priority to their email marketing programs focusing on developing new products, setting up goals and planning the strategies. They often start optimizing the email programs when their open rates drop in times. But the success of the business is closely connected with the success of the email program. The more messages go to the …

How I Beat Google & Decreased My Spam Rate from 35.2% to 2.8%

Written by Shaurya Jain

This is the guest post written by Shaurya Jain. A Mistake that Started It All A couple of months ago, I launched a cold email campaign to partner with non-competing but closely related businesses. These were primarily PR and web design agencies. From my 2 years of experience with cold emailing, I had learned that people like humorous cold emails.

Email Marketer’s Guide: What You Need to Know about Outlook

Written by Julia G

Hotmail was one of the first web based email services launched in 1996. It was rebranded as Outlook.com in 2013 to align with Microsoft’s desktop email application Outlook. At present, Outlook.com is one of the leading global mailbox providers with 400+ million active users. Deliverability to Outlook.com and Hotmail.com domains concerns a lot of email marketers as Microsoft has the …

How to Find and Fix Email Deliverability Issues

Written by Julia G

In this tutorial, we provide tips how to test each element of your email program in order to find and fix the cause of your deliverability issues, increase your Inbox placement, and open rates, and drive your revenue. In the world of email marketing, deliverability is a priority. No email marketers want their emails to end up in the spam …

How to Troubleshoot Inbox Placement

Written by Julia G

In this tutorial, we're going to cover the steps you can take to troubleshoot your Inbox placement, find out why your email messages are going to the spam folder and what you can do to avoid the spam folder and get into the Inbox.

How to Maximize Inbox Delivery: Best Practices that You Can Implement Today

Written by Julia G

The Internet and email have created new opportunities for businesses of all sizes and across all markets. The bad thing is that malicious senders are abusing email too. I bet you are receiving hundreds of ads and promos from people you have not even heard of every day. Thus, ISPs and all receiving networks are forced to take measures to …

Improve Email Deliverability: Insights and Best Practices That Really Work

Written by Julia G

Look: Some 21% of permissioned emails from legitimate senders around the world failed to reach the Inbox during the year-long period, up from 17% during the previous year-long period, according to Return Path’s latest study on this topic. The average Inbox placement rate in the US saw a sharp decline from 87% to 76%, meaning that almost 1 in every …