In an email marketing world, your brand domain is like your identity in the real life.
It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on it.
Businesses and companies don’t always give priority to their email marketing programs focusing on developing new products, setting up goals and planning the strategies. They often start optimizing the email programs when their open rates drop in times. But the success of the business is closely connected with the success of the email program. The more messages go to the user’s Inbox, the more revenue the company gets.
Hotmail was one of the first web based email services launched in 1996. It was rebranded as Outlook.com in 2013 to align with Microsoft’s desktop email application Outlook. At present, Outlook.com is one of the leading global mailbox providers with 400+ million active users.
Deliverability to Outlook.com and Hotmail.com domains concerns a lot of email marketers as Microsoft has the strongest filtering system which often times sends quite legitimate emails to the spam or junk folder.
In this post, I give a little bit of theory about email delivery so that you can get a general idea about email concepts, good and bad sending habits, and email spam checker tools you can use to monitor your reputation and deliverability and determine possible causes of deliverability issues if they happen.
In this tutorial, we provide tips how to test each element of your email program in order to find and fix the cause of your deliverability issues, increase your Inbox placement, and open rates, and drive your revenue.
In the world of email marketing, deliverability is a priority. No email marketers want their emails to end up in the spam folder. But despite all the best efforts emails do sometimes end up in the spam folder, even with clear subject lines, great designs with the perfect ratio of live text to images, and having a regular send pattern.
Has this happened to any of you guys here? What’s an email marketer to do?
If you’re interested in how email deliverability works, how to send better emails and troubleshoot your email placement, and how to grow your business with email, this guide is for you.
In this tutorial, we're going to cover the steps you can take to troubleshoot your Inbox placement, find out why your email messages are going to the spam folder and what you can do to avoid the spam folder and get into the Inbox.
The Internet and email have created new opportunities for businesses of all sizes and across all markets. The bad thing is that malicious senders are abusing email too. I bet you are receiving hundreds of ads and promos from people you have not even heard of every day.
Thus, ISPs and all receiving networks are forced to take measures to protect their users against the assault of increasing volumes of spam and malicious email.
On the other hand, the war of Internet service providers (ISPs) against spammers has a negative impact on legitimate email senders. And your marketing results suffer because of this, right?
Some 21% of permissioned emails from legitimate senders around the world failed to reach the Inbox during the year-long period, up from 17% during the previous year-long period, according to Return Path’s latest study on this topic. The average Inbox placement rate in the US saw a sharp decline from 87% to 76%, meaning that almost 1 in every 4 commercial emails in the US fails to reach the Inbox.
How would you like a 21% performance improvement for your next email marketing campaign?
To help you deliver your legitimate email messages to the recipients’ Inboxes, I’ve created the list of best email practices, delivery scenarios and recommendations you can implement today.
And to make it easy, I broke them down into five chapters. In chapter 5 you can even check your email in real time using a free email spam checker. We’ll show you where it appears: in the Inbox or Spam.