Written by Julia G
When email marketers find out that they have deliverability issues, they ask a million questions: why did my open rate and click-trough rate drop? Why do my emails go to Spam? Why are my emails blocked or deferred? What did I do wrong, etc.? When such questions arise, we always recommend answering the two key questions: If you answer honestly, …
Written by Julia G
According to Statista, in 2020, the number of global email users amounted to 4 billion and is set to grow to 4.6 billion users in 2025. That’s why a lot of businesses and organizations use email for communicating with their audience around the world, reaching out to clients and customers to advertise products, and building customer relationships. Like we are …
Written by Julia G
Email marketing and deliverability experts agree that sender reputation is the most important factor that determines where an email lands: Inbox or Spam. You start building your sender reputation from the point when you start sending email messages from the domain. And the way how you do it determines how good or bad the reputation will be. In this article, …
Written by Julia G
Open rate and click rate are the main measures in email marketing. They allow senders to understand how successful their email campaigns are. After all, that’s what email marketing is all about – more clicks and more conversions. It’s always distressing to see a decrease in email opens. While an occasional drop is not a catastrophe, an open rate decreasing …
Written by Julia G
When you run an email test with GlockApps, oftentimes you may be frustrated by a warning that your sending IP address is blacklisted. Blacklists can work as a firewall on the path of your messages to the recipient’s mailbox so that your legitimate emails never reach the destination. At the same time, blacklists do a good job by blocking viruses, …
Written by Julia G
Blacklists are becoming active players in the email marketing field. A blacklist can be viewed as some kind of a guard that will allow certain emails to pass and stop others. From one side, blacklists do a good job by protecting email users from various kinds of spam and scam. On the other side, legitimate senders often suffer from the …
Written by Julia G
Email security is a big concern for many Internet users. Individuals and organizations need to protect their mailboxes from a huge volume of spam and phishing emails they receive daily. This is exactly what Mailspike has to offer. What is Mailspike? Mailspike is a free blacklist created of the IP addresses which have a bad reputation. Most of the IP …
Written by Julia G
What is IvmSIP? Invaluement is a combination of three blacklists that can be used as an “add on” in most spam filtering systems. The data collected by Invaluement allows pinpointing the most elusive spam that often bypasses many spam filters. Invaluement includes such blacklists as ivmURI, ivmSIP, and ivmSIP/24. InvaluementSIP (ivmSIP) lists the IP addresses that send an extremely high …
Written by Julia G
First of all, Abusix are not evil masterminds, they are not interested in you being stuck on their blacklist for all eternity. On the contrary, they encourage everyone to resolve the issue as soon as possible and provide you with explanations and support (including an online chat). Now let’s get down to business. What is Abusix Mail Intelligence? Abusix Mail …
Written by Julia G
Start with a deep breath and don’t panic. There are hundreds of blacklists out there, so getting your IP or domain on at least one of them can happen. While some blacklists are small and don’t affect your deliverability much, others can significantly impact your email sending processes. Either way, getting blacklisted is a sign that you might adopt some …