In an email marketing world, your brand domain is like your identity in the real life.
It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on it.
Businesses and companies don’t always give priority to their email marketing programs focusing on developing new products, setting up goals and planning the strategies. They often start optimizing the email programs when their open rates drop in times. But the success of the business is closely connected with the success of the email program. The more messages go to the user’s Inbox, the more revenue the company gets.
Email filters used by mailbox providers do a good job – they keep spam out of our Inboxes. But from the other side, “thanks” to spam filters, every fifth legitimate email never reaches the intended recipient.
What’s more is that every mailbox provider uses its own filtering algorithm to distinguish good emails and spam. It makes it even harder for email marketers to deliver their emails to the Inbox.
Here we’ll take the mystery off to make senders understand the filtering rules of the top three mailbox providers – Gmail, Outlook, and Yahoo!Mail – and help them send their legitimate emails to the Inbox.
The Part I of our Email Marketer’s Guide is dedicated to Gmail.
Email marketing is the most convenient means of reaching new and existing customers and subscribers throughout the year. Companies and online marketers can send email marketing campaigns to introduce their products and services, showcase new features, promote their blogs, and give exclusive offers to re-engage customers who haven't been active in a while.
Even legitimate email marketers who send CAN-SPAM compliant emails to people who subscribed to their lists have their emails filtered as spam all the time. Unfortunately, there's no quick and permanent fix.
However, if you understand what spam is, how spam filters work, and what mistakes cause the email to be filtered as spam, you will be able to reduce the ratio of emails landing in the spam folder and increase your Inbox delivery. So, let's get started.