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email marketing

How to Use Emotional Intelligence for Email Marketing Success

Written by Julia G

Whenever an email marketer presses send on a newsletter to their subscribers, they’re doing it with only the best of intentions. Often spending more time on the subject line of an email to be strong and interesting, sometimes the newsletter content can miss the mark with subscribers. What may seem obvious from an email marketer’s point of view can at …

Email Branding for Better Inbox Experience and Deliverability

Written by Julia G

In an email marketing world, your brand domain is like your identity in the real life. It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on …

Sender Reputation: How to Avoid Spam Folder Placement

Written by Julia G

Businesses and companies don’t always give priority to their email marketing programs focusing on developing new products, setting up goals and planning the strategies. They often start optimizing the email programs when their open rates drop in times. But the success of the business is closely connected with the success of the email program. The more messages go to the …

Email Marketer’s Guide: What You Need to Know about Yahoo

Written by Julia G

Yahoo!Mail is a free webmail provider from the Yahoo company that saw the world in 1997. Now it’s one of the three largest mailbox providers with 225 million users. In June 2017, Yahoo was acquired by Verizon Communications, which also bought AOL in 2015. By now, Verizon has not revealed any plans to combine Yahoo!Mail with other email services. In …

Email Marketer’s Guide: What You Need to Know about Gmail

Written by Julia G

Email filters used by mailbox providers do a good job – they keep spam out of our Inboxes. But from the other side, “thanks” to spam filters, every fifth legitimate email never reaches the intended recipient. What’s more is that every mailbox provider uses its own filtering algorithm to distinguish good emails and spam. It makes it even harder for …

12 Questions You Should Be Asking If You Have Deliverability Issues

Written by Julia G

Email marketing is the most convenient means of reaching new and existing customers and subscribers throughout the year. Companies and online marketers can send email marketing campaigns to introduce their products and services, showcase new features, promote their blogs, and give exclusive offers to re-engage customers who haven't been active in a while.

How to Get Emails Pass Spam Filters and Email Firewalls

Written by Julia G

Even legitimate email marketers who send CAN-SPAM compliant emails to people who subscribed to their lists have their emails filtered as spam all the time. Unfortunately, there's no quick and permanent fix. However, if you understand what spam is, how spam filters work, and what mistakes cause the email to be filtered as spam, you will be able to reduce …