email deliverability

How to Manage Reputation to Boost Email Deliverability Using Subdomains

Written by Julia G

As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …

Diagnosing Delivery Issues with Your Own Data

Written by Julia G

When it comes to email marketing, one of the first things you need to understand is that it’s far more complicated than just sending a letter from point A to point B. Your email will encounter a seemingly endless number of obstacles, from firewalls to spam and authentication filters, in order to land in your client’s mailbox.

Email Branding for Better Inbox Experience and Deliverability

Written by Julia G

In an email marketing world, your brand domain is like your identity in the real life. It's the thing that allows the recipients of your marketing and transactional messages to recognize your messages. It's the thing that helps you build trust and relationship with your recipients and customers. And you must keep that trust because your business often depends on …

Sender Reputation: How to Avoid Spam Folder Placement

Written by Julia G

Businesses and companies don’t always give priority to their email marketing programs focusing on developing new products, setting up goals and planning the strategies. They often start optimizing the email programs when their open rates drop in times. But the success of the business is closely connected with the success of the email program. The more messages go to the …

How I Beat Google & Decreased My Spam Rate from 35.2% to 2.8%

Written by Shaurya Jain

This is the guest post written by Shaurya Jain. A Mistake that Started It All A couple of months ago, I launched a cold email campaign to partner with non-competing but closely related businesses. These were primarily PR and web design agencies. From my 2 years of experience with cold emailing, I had learned that people like humorous cold emails.

Email Marketer’s Guide: What You Need to Know about Outlook

Written by Julia G

Hotmail was one of the first web based email services launched in 1996. It was rebranded as Outlook.com in 2013 to align with Microsoft’s desktop email application Outlook. At present, Outlook.com is one of the leading global mailbox providers with 400+ million active users. Deliverability to Outlook.com and Hotmail.com domains concerns a lot of email marketers as Microsoft has the …

Email Marketer’s Guide: What You Need to Know about Gmail

Written by Julia G

Email filters used by mailbox providers do a good job – they keep spam out of our Inboxes. But from the other side, “thanks” to spam filters, every fifth legitimate email never reaches the intended recipient. What’s more is that every mailbox provider uses its own filtering algorithm to distinguish good emails and spam. It makes it even harder for …

How to Avoid Spam Filters When Sending Emails

Written by Julia G

How to avoid spam filters? Many, if not only every single email marketer has ever asked this question. Spam filters seem to be the main obstacle on the way to the recipient’s Inbox. Probably you’ll be disappointed if we say that it is not possible to avoid spam filters, but you have to accept that fact. Spam filters are a …

Email Deliverability Best Practices

Written by Julia G

Let's be honest: email marketing is nothing without deliverability. Don't believe anyone telling you otherwise. If your email is delivered, it can be seen, read, and clicked on. And if you can increase your email deliverability by even just 2-3%, it can significantly increase your ROI. But considering smart filtering systems employed by mailbox and Internet service providers, achieving high …