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email deliverability

How GlockApps Helps Emails Reach Their Inbox Destination

Written by Diana Lascu

This is the guest post written by Diana Lascu. What Brought Flipsnack to GlockApps? Email is one of Flipsnack’s most powerful marketing and communication tools. Not only is it the main channel to reach our users, but it also allows us to tailor different messages for different audiences, and send them emails at the best time. When I started as …

How to Use Emotional Intelligence for Email Marketing Success

Written by Julia G

Whenever an email marketer presses send on a newsletter to their subscribers, they’re doing it with only the best of intentions. Often spending more time on the subject line of an email to be strong and interesting, sometimes the newsletter content can miss the mark with subscribers. What may seem obvious from an email marketer’s point of view can at …

Making Your Case to the Executives: Connecting Email Marketing to ROI

Written by Julia G

While the importance of analytics is obvious to email marketers, it is not so obvious to those who aren’t working in the field. High deliverability increases email marketing efficiency. It can drastically improve business but it all comes down to whether or not you can explain how it does so. In this article, we will concentrate on the importance of …

Key Metrics to Monitor for Proactive Email Marketing

Written by Julia G

Every minute of every day, Gmail blocks an average of 10 million emails from arriving directly into the inboxes they were initially sent to. As email authentication algorithms for the most popular mailbox service providers become more complicated, so must email marketing tactics. Methods that were once effective no longer are and digital marketers must adapt if they wish to …

How to Manage Reputation to Boost Email Deliverability Using Subdomains

Written by Julia G

As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …

Diagnosing Delivery Issues with Your Own Data

Written by Julia G

When it comes to email marketing, one of the first things you need to understand is that it’s far more complicated than just sending a letter from point A to point B. Your email will encounter a seemingly endless number of obstacles, from firewalls to spam and authentication filters, in order to land in your client’s mailbox.

Email Branding for Better Inbox Experience and Deliverability

Written by Julia G

According to the latest benchmark report, email conversion rates are higher than social media, direct traffic, and search. Email is alive and continues to be a great channel of communication and marketing for companies who run a business online. In this post, we are going to focus on the elements of the email that you can use to build trust …

Sender Reputation: How to Avoid Spam Folder Placement

Written by Julia G

Businesses and companies don’t always give priority to their email marketing programs focusing on developing new products, setting up goals and planning the strategies. They often start optimizing the email programs when their open rates drop in times. But the success of the business is closely connected with the success of the email program. The more messages go to the …

How I Beat Google & Decreased My Spam Rate from 35.2% to 2.8%

Written by Shaurya Jain

This is the guest post written by Shaurya Jain. A Mistake that Started It All A couple of months ago, I launched a cold email campaign to partner with non-competing but closely related businesses. These were primarily PR and web design agencies. From my 2 years of experience with cold emailing, I had learned that people like humorous cold emails.

Email Marketer’s Guide: What You Need to Know about Outlook

Written by Julia G

Hotmail was one of the first web based email services launched in 1996. It was rebranded as Outlook.com in 2013 to align with Microsoft’s desktop email application Outlook. At present, Outlook.com is one of the leading global mailbox providers with 400+ million active users. Deliverability to Outlook.com and Hotmail.com domains concerns a lot of email marketers as Microsoft has the …