Benefits of BIMI: Why You Need a BIMI Record for Successful Email Marketing

Written by Julia G

Email marketers work hard in devising ways and methodologies to become effective and gain more subscribers organically. As visibility is crucial and every organization wants to have their emails opened, BIMI technology is a big step for every brand to get into the inbox and get noticed. BIMI email authentication also makes it easier to recognize a legitimate email. How? You will find out from this article.

Today cybercrime is a massive threat to businesses, so it is essential to know how you can alleviate and combat phishing attempts as well as email spoofing.

Proactive Measures for Protecting Your Sender Reputation

Written by Julia G

To keep their computers, accounts, websites, and mailboxes safe and secure, Internet users apply firewalls, antivirus tools, and anti-spam filters. Companies selling goods online and running online services, use anti-fraud systems to prevent fraudulent orders, account creations, abuse, and misuse of their infrastructure.

In recent years, the issue of security in the computer space has become more relevant than ever. With the emergence of artificial intelligence, attackers are increasingly improving their methods, endangering both businesses and individuals. The risks of artificial intelligence to cybersecurity are expected to grow rapidly as AI technologies become cheaper and more accessible.

People are increasingly falling victim to phishing, vishing, and smishing, which is the most common type of cybercrime. The worst thing is that you may become a victim of cybercrime without even knowing it. This is the email spoofing case – when your website domain or email domain is used by spammers to send spam and phishing emails.

How to Increase Email Inbox Rate

Written by Julia G

When email marketers find out that they have deliverability issues, they ask a million questions: why did my open rate and click-trough rate drop? Why do my emails go to Spam? Why are my emails blocked or deferred? What did I do wrong, etc.? When such questions arise, we always recommend answering the two key questions: If you answer honestly, …

How to Protect Your Sender Domain with DMARC: Using DMARC Enforcement

Written by Julia G

There is no other channel with such a wide audience reach than email. That is why legal business owners are using email to reach out to their clients and subscribers, and that is why spammers like to use email for malicious purposes. Hacking and phishing attacks in emails are increasing year by year.

The good thing is that there is a mechanism that allows email senders to protect their domains from misuse.

The Role of Email in eCommerce

Written by Julia G

eCommerce brands around the world are experiencing significant changes within their markets due to the effects of the Coronavirus (COVID-19). Organic web traffic is on the decline and a number of brands are planning to cut down on their paid media budgets to focus on email as their primary form of communication. Email has often been underestimated in terms of …

Manage Sender Reputation & Boost Email Deliverability With Subdomains

Written by Julia G

As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …

How to Strengthen Your Brand with BIMI Record

Written by Julia G

BIMI (Brand Indicators for Message Identification) is steadily gaining popularity among email providers, making it easier for companies to display their brand logos in recipients’ inboxes. Currently, BIMI is supported by Gmail, Yahoo, AOL, Fastmail, and Apple Mail (for iOS 16 and macOS Ventura and later). This standard increases brand awareness and trust, allowing trusted senders to display their logos alongside emails. As more providers adopt BIMI, it will become an even more valuable tool for email authentication and branding.

What is DMARC: Using a DMARC Record to Protect Your Domain

Written by Julia G

Implement a DMARC record to create a safe environment for both your company and your audience. As the most effective email validation system, DMARC records protect your domain from business email compromise.

According to Verizon, 94% of all malware comes from email. Phishing attacks consist of 80% of all incidents. About $17,700 is lost every minute on average due to phishing attacks.

DMARC: How to Prevent Email Spoofing

Written by Julia G

Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header.

By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protecting their brand and the subscribers’ personal data.

This post explains the basics of SPF, DKIM, and DMARC, and tells how to deploy DMARC properly and read DMARC reports.

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected. Thus, email marketers should set up authentication records for their sending domains to increase the trustworthiness in the eyes of the receiving email servers.

And it’s important to regularly test email authentication records using an email spam checker to make sure that the messages won’t go to the spam folder due to a failed authentication.