Links in Emails: How to Use Them to Avoid Poor Deliverability

Email is one of the most effective ways to communicate today. You can be sharing a business update, sending out a marketing campaign, or just writing a personal note, but adding links to your emails is always important, because they add value for your recipients. However, it’s crucial to use them carefully to make sure your emails are clear, professional, and trusted.

Email Deliverability Statistics Q4 2024: Delivery Rates for Popular Inbox Providers and Senders

Written by Julia G

Email deliverability, defined as the ability of an email to successfully reach the recipient’s inbox, rather than being flagged as spam or failing to deliver, remains a critical aspect of email marketing. Whether a company is sending transactional emails, marketing, or cold outreach campaigns, it is important to get the emails delivered to the recipients’ Inboxes. A sure way to find out where the message lands is through an email deliverability test.

The Best Email Hosting Providers for 2025: How To Choose the Right One

Written by Tanya Tarasenko

Email hosting is a crucial service for ensuring secure and professional communication. With the rise of email interactions, finding the best email hosting solution is more important than ever. This article explores the top email hosting providers, breaking down their features, pricing, and benefits.

9 Common Follow-Up Email Mistakes and Tips to Avoid Them

Written by Khrystyna Sliusar

A perfect follow-up email is about balance. You want to convert without overdoing it. Be persistent but not intrusive. Provide enough context without overwhelming the recipient with details. And above all, keep your tone polite and not aggressive.
Whether you’re following up on a potential partnership, an overdue invoice, or a business meeting reminder, there are common pitfalls to avoid to increase your chances of getting a response rather than facing silence. In this article, we’ve compiled the most frequent follow-up email mistakes and useful tips to help you stay away from them.

Email File Size Limits and Attachment Restrictions

Written by Tanya Tarasenko

Email remains one of the most widely used forms of communication, both professionally and personally. However, email services have limitations, especially when it comes to file sizes. If you’ve ever tried to send a file by email only to receive an error message about exceeding the size limit, you’re not alone. We will explore email file size limits, attachment restrictions, and practical ways to work around them.

CC and BCC in Emails: Purpose, Difference, and Deliverability

Written by Tanya Tarasenko

Understanding email etiquette and tools like CC (Carbon Copy) and BCC (Blind Carbon Copy) is crucial. These two options are vital in managing recipients, ensuring privacy, and keeping your communication professional. Whether you send updates to your team, share newsletters, or coordinate with stakeholders, knowing the difference between CC and BCC can significantly improve your email effectiveness.

Email Whitelisting: What It Is and How to Do It

Written by Tanya Tarasenko

Email spam filters, though helpful, often over-filter and may block essential emails, causing missed opportunities, communication breakdowns, and even financial losses. Email whitelisting is the answer to this problem. It’s a proactive step to mark trusted email senders and domains as safe so that their messages are always delivered to your inbox.

What a DNS MX Record Does and How to Fix MX Record Failures

Written by Julia G

DNS (Domain Name System) records are the important parts of DNS that store the information about a domain and its resources. Every type of a DNS record has a distinct function. DNS records determine mail servers for the domain, map domain names to IP addresses and IPs to domain names, specify the authoritative name servers for the domain, aliases one domain name to another, hold arbitrary text data for various purposes, such as SPF, DKIM, and DMARC configuration, and other.

Backscatterers and How to Manage Them Effectively

Written by Tanya Tarasenko

Backscatterers are a significant concern in the world of email deliverability and cybersecurity. They are often misunderstood, and their impact on legitimate email senders can be profound. In this article, we’ll explore what backscatterers are, why they matter, and how to address them effectively to maintain a healthy email-sending reputation.

Deep Dive into Email Service Providers (ESPs)

Written by Tanya Tarasenko

Email service providers (ESPs) are integral to business communication, marketing, and operations. Understanding the variety of email providers for businesses and their offerings is critical to a smooth flow of communication and productivity. We’ll be going over everything in this article, from what an email service provider is to choosing the best email service providers for your business.