Written by Tanya Tarasenko
For years, email marketers have obsessed over open rates. “What’s a good open rate for emails?” and “How can I increase my email open rate?” were the golden questions. But here’s the reality: open rates are no longer a reliable way to measure email marketing success.
Written by Julia G
Gone are the times when email filters only checked the message’s content to filter out the email as spam or deliver it in the Inbox. Today, Internet service providers are more concerned about the email integrity, sender’s authenticity, and email reputation. They automatically assess the reputation of the sender analyzing each incoming email and the recipient’s reaction to it. The email reputation score then influences the way the message is handled: delivered, filtered, or blocked.
Written by Julia G
A DMARC (Domain-based Message Authentication Reporting and Conformance) protocol provides email senders with a powerful tool to protect their email domains from spoofing assaults and ensure the authenticity and integrity of their email communications.
Written by Julia G
DKIM (DomainKeys Identified Mail) is an effective email authentication method that ensures the integrity and authenticity of your emails while they are in transit. Similar to the SPF and DMARC email authentication protocols, the implementation of DKIM requires the addition of a DNS record.
Written by Tanya Tarasenko
If you’re responsible for managing email domains, you’ve likely come across the need to work with SPF records. Email authentication can cause a lot of stress, especially when dealing with multiple services that send emails on your domain’s behalf. One question pops up time and again: can you have multiple SPF records for one domain? The short answer: no, and here’s why.
Written by Tanya Tarasenko
If you’ve ever changed your website’s domain or bought additional domains for your business, you’ve probably come across the term “domain forwarding.” It’s an important tool in maintaining a smooth and effective online presence. But, what exactly is domain forwarding, and how can it work for you? How can it affect your email deliverability?
Written by Julia G
The reputation of the email domain you use to send email campaigns makes it all – it determines whether your messages go to Inbox, get filtered out to Spam, or blocked outright. To score your domain reputation, inbox providers evaluate a lot of different factors, including technical setup and sending practices.
Written by Tanya Tarasenko
Email is one of the most effective ways to communicate today. You can be sharing a business update, sending out a marketing campaign, or just writing a personal note, but adding links to your emails is always important, because they add value for your recipients. However, it’s crucial to use them carefully to make sure your emails are clear, professional, and trusted.
Written by Julia G
Email deliverability, defined as the ability of an email to successfully reach the recipient’s inbox, rather than being flagged as spam or failing to deliver, remains a critical aspect of email marketing. Whether a company is sending transactional emails, marketing, or cold outreach campaigns, it is important to get the emails delivered to the recipients’ Inboxes. A sure way to find out where the message lands is through an email deliverability test.
Written by Tanya Tarasenko
Email hosting is a crucial service for ensuring secure and professional communication. With the rise of email interactions, finding the best email hosting solution is more important than ever. This article explores the top email hosting providers, breaking down their features, pricing, and benefits.