How to Strengthen Your Brand with BIMI Record

Written by Julia G

BIMI (Brand Indicators for Message Identification) is steadily gaining popularity among email providers, making it easier for companies to display their brand logos in recipients’ inboxes. Currently, BIMI is supported by Gmail, Yahoo, AOL, Fastmail, and Apple Mail (for iOS 16 and macOS Ventura and later). This standard increases brand awareness and trust, allowing trusted senders to display their logos alongside emails. As more providers adopt BIMI, it will become an even more valuable tool for email authentication and branding.

What is DMARC: Using a DMARC Record to Protect Your Domain

Written by Julia G

Implement a DMARC record to create a safe environment for both your company and your audience. As the most effective email validation system, DMARC records protect your domain from business email compromise.

According to Verizon, 94% of all malware comes from email. Phishing attacks consist of 80% of all incidents. About $17,700 is lost every minute on average due to phishing attacks.

DMARC: How to Prevent Email Spoofing

Written by Julia G

Modern email authentication uses a combination of three methods: SPF, DKIM, and DMARC. These methods help ensure that a message came from a sender shown in the From header.

By deploying DMARC, email senders can prevent spoofed spam and phishing emails from reaching their email subscribers and customers, protecting their brand and the subscribers’ personal data.

This post explains the basics of SPF, DKIM, and DMARC, and tells how to deploy DMARC properly and read DMARC reports.

What is SPF Record: How to Create, Optimize and Check It

Written by Julia G

This article will teach you what an SPF record is and how you can create an SPF TXT record that’s optimized to pass SPF authentication, protect you from spam, and improve your email deliverability. 

What is SPF (Sender Policy Framework) and How to Set it Up

Written by Julia G

Setting up your SPF (Sender Policy Framework) will not only improve your email deliverability but will also help you maintain a positive domain reputation and reduce the likelihood of your email message going to the spam folder.

SPF is one layer of email authentication published within your Domain Name System (DNS) records as a DNS TXT record.

After implementing SPF records allow the receiving mail server to verify if an email sender is authorized to send mail on behalf of the domain owner. Only authorized IP addresses and domain names will allow SPF authentication to pass when they send email.

Authenticate Emails with DMARC for Better Deliverability

Written by Julia G

Email is a wonderful opportunity for businesses to promote their brand and get clients. On the other hand, email facilitates the spreading of spam, phishing, malware, viruses and other fraud simply because it is difficult to tell if the sender is really the one it pretends to be.

Legitimate senders have to wade through complicated anti-spam filters just to get their emails delivered to the destination user.

To help email senders deliver legitimate emails to the recipients and block phishing and fraud messages, a new email authentication standard was adopted by email senders and receivers.

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected. Thus, email marketers should set up authentication records for their sending domains to increase the trustworthiness in the eyes of the receiving email servers.

And it’s important to regularly test email authentication records using an email spam checker to make sure that the messages won’t go to the spam folder due to a failed authentication.