Written by Khrystyna Sliusar
It’s hard to imagine any business process today without email because it’s deeply involved in almost all workflow stages of organizations and ordinary users. Effective communication in every industry requires that messages are delivered on time, without falsification or failure, and to the intended recipient.
Written by Tanya Tarasenko
In this highly competitive world of email marketing, if you want to stay afloat, you need to know the right metrics and use them wisely. Metrics are not just numbers but they measure the pulse of your campaigns and how your strategies are playing with your audience. Here’s the ultimate guide for metrics every email marketer must track for better campaign optimization and driving measurable results.
Written by Tanya Tarasenko
An email blast, also referred to as an e-blast, is a method of marketing in which a single email is sent to numerous email addresses simultaneously. It is used predominantly as a way to broadcast a message to large groups of people as cost-effectively and efficiently as possible. This method is designed exclusively to reach all recipients with a unified message, leveraging the scale of email to reach many users at once.
Written by Tanya Tarasenko
Interactive emails are at the cutting edge of digital marketing innovation. These emails enable recipients to interact with them, and encourage participation by including features like embedded videos, polls, and surveys. This transforms the monotonous process of reading a text-heavy email into something much more interesting and engaging. Not only are recipients likely to engage with interactive emails, but the experience is more memorable, even without any direct connections to the actual email content. This means that your readers would stay engaged with the brand for a longer period of time after viewing it than if they had interacted with a regular email.
Written by Tanya Tarasenko
Being able to send your emails from your email system to the inbox – instead of the junk folder – is not only important but a key factor in effective business communication. Products such as Microsoft Outlook are equipped with complex systems to avoid unwanted emails, and they analyze a large number of factors such as sender credibility, content relevance, and user interaction.
Written by Tanya Tarasenko
Animated GIFs can become of even more reach and influence in the world of digital marketing where email remains one of the most direct and impactful means of communication. Let’s look into email GIFs from all sides – what exactly is an animated GIF, why to use it in emails, how to do it properly, what is the best email GIF size, and which aspects to keep in mind when it comes to email design and delivering animated GIFs within your email marketing strategy.
Written by Tanya Tarasenko
Apple has announced a huge update of Apple Mail in iOS 18, with a bunch of exciting new features that are designed to give users a more immersive experience and add a greater sense of control over the pre-existing app. We’ll take a look at the highlights of this overhaul and its implications.
Written by Tanya Tarasenko
Queuing is when you send an email, but it doesn’t arrive at the destination right away — instead, it ends up resting in a “sending queue”. While many email clients and services have acknowledged this issue, it isn’t exclusive to anyone; the question of why emails queue up, and what we can do when they do, is an important one. Given our tendency to rely on email for communication both in leisure and in employment, many of us depend on messages arriving on time.
Written by Tanya Tarasenko
Email gamification applies game mechanics to an email marketing campaign to make it both more interactive and engaging. Employing the inherent human love of play and competition as a mechanism to drive engagement and marketing effectiveness, email gamification has emerged to envelop everything from interactive quizzes and spin-to-win wheels to virtual scratch cards.
Written by Khrystyna Sliusar
The FBI, U.S. Department of State, and NSA have issued a warning about North Korean cyber actors exploiting weak DMARC (Domain-based Message Authentication, Reporting, and Conformance) security policies to strengthen their phishing attacks. These fraudulent campaigns involve sending fake emails that look like they come from legitimate domains and trick recipients into sharing sensitive information.