Email Marketing Funnels: What They Are and How to Create One

If you’re diving into email marketing, you’ve probably heard the term “email marketing funnel”. But what does it actually mean, and why should you care? An email marketing funnel is your roadmap for turning leads into customers through a carefully structured email sequence. It’s not just about sending random emails, but rather creating a path that guides your audience from the moment they sign up to when they finally make a purchase.

In this guide, we’ll break down what an email marketing funnel is, how it works, and how you can create one that brings real results.

Broadcast Emails: What They Are, How to Send Them, and Why They Still Work

Written by Tanya Tarasenko

Ever wanted to shout your message from the rooftops and have hundreds or thousands of people hear it all at once? That’s basically what a broadcast email does, but with way more style and zero noise complaints.

Whether launching a new product, promoting a special deal, or just keeping your audience in the loop, a good email broadcast lets you reach everyone on your list with a single, well-crafted message.

GlockApps CEO on the DTC Podcast: Real Email Metrics, Dedicated vs. Shared IPs & Apple Privacy Opens

Written by Khrystyna Sliusar

Our CEO, Alex Arnaut, recently joined the DTC Podcast with Jordan Gordon, Head of Email at Pilothouse, to chat about what’s really shaping email deliverability today. He shared valuable insights, expert opinions, great energy, and a special offer just for podcast listeners. So don’t miss out! Watch the full episode below to learn something new and grab a special deal to simplify your spam testing and improve your deliverability.

Review Request Emails: Tips + Templates

Written by Tanya Tarasenko

Asking for reviews can feel awkward, but it shouldn’t. With the right review email template, you can collect powerful feedback, boost your online reputation, and build trust with future customers. Let’s not waste our time and dive in!

Affiliate Email Marketing: Benefits, Templates, and Tips

Written by Tanya Tarasenko

Affiliate email marketing is one of the most effective ways to generate passive income and grow an audience. When done right, it allows affiliates to build trust, deliver value, and earn commissions, all while using a direct and personal communication channel. This guide will help you master the essentials and optimize your campaigns.

DMARC Tags: Explanation and Examples

Written by Julia G

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol, which controls how the messages failing email authentication must be treated and allows domain owners to receive the reports containing valuable information about their email sources and sent messages.

Web Hosting vs Email Hosting: What’s the Difference and Why It Matters for Your Business

Written by Tanya Tarasenko

When you’re setting up your online presence, it’s easy to assume that email and web hosting are just part of the same package. In reality, they serve very different purposes. Understanding the difference between web hosting and email hosting can help you avoid tech headaches, improve performance, and look more professional online.

Email Servers: What They Are, How They Work, and Why You Need One

Written by Tanya Tarasenko

If you’ve ever sent an email, you’ve used an email server — even if you didn’t realize it. But what exactly is an email server, and why is it so important? In this guide, we’ll dive deep into the world of email servers, explain how they work, why they matter, and what you need to know whether you’re sending newsletters, business updates, or just a quick hello.

Hard Bounce vs Soft Bounce in Email Marketing: What You Need to Know

Written by Tanya Tarasenko

If you’ve been in email marketing for more than five minutes, you’ve probably come across the term “email bounce.” Whether you’re just starting out or already running massive campaigns, understanding the meaning of email bounce is crucial for improving your deliverability and sender reputation.

Spoofing vs Phishing: What’s the Difference and How to Stay Protected

Written by Tanya Tarasenko

Cyber threats come in many forms, but two of the most common are spoofing and phishing. If you’ve ever asked yourself, “What’s the difference between spoofing and phishing?” or “How do I protect myself from phishing and spoofing attacks?” — you’re in the right place.

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