Written by Tanya Tarasenko
Color and design are two of the most powerful elements in shaping how people perceive and respond to marketing messages. When subscribers open your email, the visual impression is formed within seconds, often before they even read a single line of text. Colors influence emotions, direct attention, and reinforce your brand identity.
Written by Tanya Tarasenko
The digital landscape of higher education has changed dramatically. Students, parents, alumni, and faculty expect consistent, personalized communication from institutions. That’s where email marketing for higher education comes in. With email, colleges and universities can build relationships, boost enrollment, and strengthen their communities.
Written by Tanya Tarasenko
Email addresses are one of the most common points of attack for spambots and malicious crawlers. Whenever you publish your email openly on a website, you invite automated systems to use it and flood your inbox with unwanted spam. The solution? Email obfuscation, also known as email masking. This technique hides your email address from automated tools while keeping it visible and usable for real people.
Written by Tanya Tarasenko
Every “reset your password,” “your order is confirmed,” and “your package is on the way” message is a transactional email doing quiet, essential work. In this guide, you’ll learn what transactional emails are, common types of transactional emails, and best practices for sending them.
Written by Tanya Tarasenko
If your message looks cramped on a phone, buttons are hard to tap, or columns break in Gmail, customers notice. A responsive email adapts seamlessly to different devices, creating a user-friendly experience whether someone opens it on a laptop, tablet, or smartphone. The ability to deliver a message that looks perfect everywhere is directly tied to customer satisfaction, engagement, and long-term loyalty. In this article, we’ll explore what responsive email is, why it matters, and the best practices to follow.
Written by Tanya Tarasenko
If your list is growing but revenue isn’t, you don’t need “more emails”; you need smarter email marketing optimization. This guide gives you a cohesive approach to email marketing optimization, aligning deliverability, content, and data to move from quick fixes to compounding returns.
Written by Julia G
DMARCbis is the updated version of the current DMARC email authentication standard, which is expected to be released in 2025. It is to note that the modifications proposed by the Internet Engineering Task Force (IETF) working group aren’t eradicative – they are aimed at improving security and effectiveness of the protocol.
Written by Tanya Tarasenko
Customer conflict is inevitable. How you handle it, especially over email, decides whether a frustrated customer becomes a loyal advocate or an angry client who churns. This guide will give you practical frameworks and copy-and-paste email response templates for the most common scenarios. Let’s get started!
Written by Tanya Tarasenko
Efficient email communication hinges on reliable spam protection, and Microsoft Outlook’s built-in filters rank among the most widely used. Yet, legitimate messages sometimes land in the spam folder, while unwanted junk still slips through. According to email delivery statistics by GlockApps, in Q2 of 2025, the average spam rate among mailbox providers in Outlook was 47,31%. This is the highest spam rate among the providers overall.
Written by Tanya Tarasenko
How long should a marketing email be? Do subscribers prefer concise, short emails that get straight to the point, or do they value the depth and storytelling possibilities of a long email? In this in-depth guide, we’ll explore the pros and cons of long-form vs short-form emails, outline email length best practices, and help you determine the ideal email length for your objectives.