Emails Go to Spam: 6 Surefire Tips to Improve Email Engagement

Written by Julia G

Email is pointless if the recipient doesn’t interact with it. We want our customers to engage with the message we’re sending and ultimately convert. So if your emails go to spam, there’s a chance that mailbox providers put you there because your emails weren’t engaging enough previously. In this article, we’ll explain what engagement is, how to measure it, and …

Dedicated vs Shared IPs: Which Should You Choose for Better Deliverability

Written by Julia G

When you hit “Send” in your email system or email service provider, your email is transmitted to the outgoing mail server and then to the mail server at the receiving ISP, which then decides what to do with your email based on the sending IP’s reputation, authentication, your sending practices, and recipient engagement. These factors directly influence whether or not …

Spam Filter Testing: Determining Spam Placement Causes (Case Study)

Written by Julia G

Since the release of GlockApps we have tested hundreds of emails and looked through hundreds of reports. From our experience, we learned that one of the common causes of deliverability problems, in particular, spam placements, was the message content (providing that you have a confirmed opt-in email list and send relevant content). Related Posts A call to action (CTA) is …

Avoiding Gmail Spam After the Latest Security Update

Written by Julia G

If it was hard for you to stay out of Gmail spam before, it may be increasingly more difficult for you after Gmail’s latest security update. In an attempt to protect users from spam, junk mail, phishing emails, and other malware, Gmail implemented a new security mechanism that identifies potentially harmful messages from unauthenticated senders. These warnings appear directly within …

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected. Related Posts A call to action (CTA) is the key part of an email that converts passive readers into active participants …

Email Delivery Basics: 3 Fundamental Email Concepts Explained

Written by Julia G

In this post, I give a little bit of theory about email delivery so that you can get a general idea about email concepts, good and bad sending habits, and email spam checker tools you can use to monitor your reputation and deliverability and determine possible causes of deliverability issues if they happen. Related Posts A call to action (CTA) …

5 Reasons You Need to Grow Your Email List Organically in 2023

Written by Julia G

Deliverability is the cherished dream of email marketers. You only waste your time and money that you spent for preparing and sending an email campaign if your email doesn’t reach your subscriber’s Inbox. GlocApps tracks and reports on deliverability with its Inbox and spam rate metric. Very few email marketers achieved the Inbox Placement rates of at least 90%. The …

12 Questions You Should Be Asking If You Have Deliverability Issues

Written by Julia G

Email marketing is the most convenient means of reaching new and existing customers and subscribers throughout the year. Companies and online marketers can send email marketing campaigns to introduce their products and services, showcase new features, promote their blogs, and give exclusive offers to re-engage customers who haven’t been active in a while. Related Posts A call to action (CTA) …

Advanced Email Analytics

Written by Julia G

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3 Things You Need To Know About Bounced Emails and FBL Email Handling

Written by Julia G

Handling of bounce emails and feedback loops is a part of best email marketing practices. And there is a solid ground for this. Ignoring bounce and FBL emails lead to serious consequences from bad sender reputation to blacklisting issues and problems with email deliverability. Related Posts A call to action (CTA) is the key part of an email that converts …

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