Written by Tanya Tarasenko
Backscatterers are a significant concern in the world of email deliverability and cybersecurity. They are often misunderstood, and their impact on legitimate email senders can be profound. In this article, we’ll explore what backscatterers are, why they matter, and how to address them effectively to maintain a healthy email-sending reputation.
Written by Tanya Tarasenko
Email service providers (ESPs) are integral to business communication, marketing, and operations. Understanding the variety of email providers for businesses and their offerings is critical to a smooth flow of communication and productivity. We’ll be going over everything in this article, from what an email service provider is to choosing the best email service providers for your business.
Written by Khrystyna Sliusar
We are excited to share that our CEO, Alex Arnaut, recently gave an insightful interview to DesignRush, a leading B2B marketplace connecting businesses with top agencies. If you are in email marketing or any other field and face email deliverability issues, this conversation will definitely come in handy and help improve your results. In this interview, Alex, with 15 years of experience in the tech industry, explains why email authentication is key for any business that wants to prevent security threats like phishing and spoofing, as well as improve email deliverability.
Written by Tanya Tarasenko
Retargeting emails are a highly effective part of the modern marketer’s toolkit, allowing businesses to contact old customers, convert them, and establish long-term partnerships. In contrast to standard email marketing, retargeting targets those who have already engaged with your brand — went to your website, left their cart, or read your content — but didn’t complete an action. Here’s how you can take advantage of retargeting emails to their full potential.
Written by Tanya Tarasenko
Milestone emails can be one of the most powerful marketing tools for a marketer. They honor key customer journey moments to reinforce relationships, brand loyalty, and increased engagement. But developing milestone emails that genuinely make a difference takes planning. In this article, you will learn everything you need to know about sending meaningful milestone emails that captivate and get results.
Written by Julia G
Sending an email may look simple: write the text, add a catchy subject line, choose your recipients, click “Send”, and you’re done. In an ideal world, emails might appear in the recipients’ Inboxes every time, but in this one, things are a little trickier.
According to the latest email deliverability statistics calculated based on the GlockApps tests, 33% of emails on average appear in the users’ Spam folders and every third message is never delivered. In reality, it takes meticulous preparation and work to send and deliver emails successfully.
Written by Tanya Tarasenko
Christmas is a perfect time for companies to engage with their customers, create stronger relationships, and increase sales. Christmas emails are the best for doing that because it will give your audience a very personal message to take on. In this article, we will explore Christmas email marketing strategies, provide you with creative Christmas email ideas, and show you how …
Written by Anton Diduh
Cold emails are an important branch of email marketing and will not go away anytime soon. Many industries, including healthcare, real estate, and nonprofits, use them in their marketing campaigns, as they greatly benefit lead generation. Despite a high OR of 24%, only 8% of cold emails receive a response. For your cold email newsletter to be around or above this rate and reach the needed heights, it is worth using some tips, which we will discuss in this article.
Written by Tanya Tarasenko
Designed to streamline processes for developers, email marketing companies, and organizations focused on automation, the API facilitates seamless integration and efficient task execution. This article explores the key functionalities, use cases, and step-by-step guidance on utilizing the GlockApps v2 API, where we show how to harness its full potential for enhancing productivity and accuracy.
Written by Tanya Tarasenko
In the world of email marketing, tracking the success of your campaigns is essential. Understanding whether your audience is opening and interacting with your emails can help you refine your strategies, improve engagement, and optimize your ROI. One of the key metrics that marketers rely on is the email open rate. However, with Gmail’s recent updates to open tracking, many email marketers are facing challenges in accurately tracking email opens. Let’s see how they impact tracking email opens in Gmail, and how to adapt to these changes to get the best results from your email campaigns.