Written by Khrystyna Sliusar
This cozy time of year has come again, and we want to share something special for our company – our results for 2024. These achievements wouldn’t have been possible without you, our valued customers! Your dedication to improving email delivery and protecting your brand is inspiring. Let’s celebrate our shared milestones!
Written by Tanya Tarasenko
Email spam filters, though helpful, often over-filter and may block essential emails, causing missed opportunities, communication breakdowns, and even financial losses. Email whitelisting is the answer to this problem. It’s a proactive step to mark trusted email senders and domains as safe so that their messages are always delivered to your inbox.
Written by Tanya Tarasenko
Email marketing has long been a staple of digital communication. Its reliability and broad reach have made it an essential tool for businesses across all industries. However, traditional emails have one major limitation: they are static. The introduction of AMP (Accelerated Mobile Pages) Emails is changing that, it brings interactivity and real-time functionality to the inbox. Together, we will explore the transformative potential of AMP Emails, their features, benefits, use cases, and challenges, and how they are reshaping email marketing.
Written by Julia G
DNS (Domain Name System) records are the important parts of DNS that store the information about a domain and its resources. Every type of a DNS record has a distinct function. DNS records determine mail servers for the domain, map domain names to IP addresses and IPs to domain names, specify the authoritative name servers for the domain, aliases one domain name to another, hold arbitrary text data for various purposes, such as SPF, DKIM, and DMARC configuration, and other.
Written by Tanya Tarasenko
Backscatterers are a significant concern in the world of email deliverability and cybersecurity. They are often misunderstood, and their impact on legitimate email senders can be profound. In this article, we’ll explore what backscatterers are, why they matter, and how to address them effectively to maintain a healthy email-sending reputation.
Written by Tanya Tarasenko
Email service providers (ESPs) are integral to business communication, marketing, and operations. Understanding the variety of email providers for businesses and their offerings is critical to a smooth flow of communication and productivity. We’ll be going over everything in this article, from what an email service provider is to choosing the best email service providers for your business.
Written by Khrystyna Sliusar
We are excited to share that our CEO, Alex Arnaut, recently gave an insightful interview to DesignRush, a leading B2B marketplace connecting businesses with top agencies. If you are in email marketing or any other field and face email deliverability issues, this conversation will definitely come in handy and help improve your results. In this interview, Alex, with 15 years of experience in the tech industry, explains why email authentication is key for any business that wants to prevent security threats like phishing and spoofing, as well as improve email deliverability.
Written by Tanya Tarasenko
Retargeting emails are a highly effective part of the modern marketer’s toolkit, allowing businesses to contact old customers, convert them, and establish long-term partnerships. In contrast to standard email marketing, retargeting targets those who have already engaged with your brand — went to your website, left their cart, or read your content — but didn’t complete an action. Here’s how you can take advantage of retargeting emails to their full potential.
Written by Tanya Tarasenko
Milestone emails can be one of the most powerful marketing tools for a marketer. They honor key customer journey moments to reinforce relationships, brand loyalty, and increased engagement. But developing milestone emails that genuinely make a difference takes planning. In this article, you will learn everything you need to know about sending meaningful milestone emails that captivate and get results.
Written by Julia G
Sending an email may look simple: write the text, add a catchy subject line, choose your recipients, click “Send”, and you’re done. In an ideal world, emails might appear in the recipients’ Inboxes every time, but in this one, things are a little trickier.
According to the latest email deliverability statistics calculated based on the GlockApps tests, 33% of emails on average appear in the users’ Spam folders and every third message is never delivered. In reality, it takes meticulous preparation and work to send and deliver emails successfully.