Written by Tanya Tarasenko
When it comes to managing emails, most people find themselves comparing Apple Mail vs Gmail. Both platforms dominate the market, but they cater to very different user needs. Some ask: Is Apple Mail better than Gmail? Should I choose iCloud Mail vs Gmail? Or is the Gmail app vs Apple Mail app comparison more relevant?
Written by Tanya Tarasenko
Halloween is more than costumes and candy; it’s a golden opportunity for brands to build engagement, drive sales, and delight subscribers. Seasonal campaigns naturally spark curiosity, and a well-crafted Halloween email can bring energy and creativity into your customer relationships. From playful puns to eye-catching designs, Halloween email marketing lets you show your brand’s personality while boosting your bottom line.
Written by Tanya Tarasenko
Deliverability depends not only on strong content and engaged subscribers but also on the technical foundation of how your messages are routed. One of the most powerful tools in that foundation is the IP pool.
If your campaigns often end up throttled, delayed, or in spam, the issue may not be your message at all, it might be your IP management strategy. Let’s dive deep into what IP pools are, why they matter, and how to use them effectively.
Written by Tanya Tarasenko
Color and design are two of the most powerful elements in shaping how people perceive and respond to marketing messages. When subscribers open your email, the visual impression is formed within seconds, often before they even read a single line of text. Colors influence emotions, direct attention, and reinforce your brand identity.
Written by Tanya Tarasenko
The digital landscape of higher education has changed dramatically. Students, parents, alumni, and faculty expect consistent, personalized communication from institutions. That’s where email marketing for higher education comes in. With email, colleges and universities can build relationships, boost enrollment, and strengthen their communities.
Written by Tanya Tarasenko
Email addresses are one of the most common points of attack for spambots and malicious crawlers. Whenever you publish your email openly on a website, you invite automated systems to use it and flood your inbox with unwanted spam. The solution? Email obfuscation, also known as email masking. This technique hides your email address from automated tools while keeping it visible and usable for real people.
Written by Tanya Tarasenko
Every “reset your password,” “your order is confirmed,” and “your package is on the way” message is a transactional email doing quiet, essential work. In this guide, you’ll learn what transactional emails are, common types of transactional emails, and best practices for sending them.
Written by Tanya Tarasenko
If your message looks cramped on a phone, buttons are hard to tap, or columns break in Gmail, customers notice. A responsive email adapts seamlessly to different devices, creating a user-friendly experience whether someone opens it on a laptop, tablet, or smartphone. The ability to deliver a message that looks perfect everywhere is directly tied to customer satisfaction, engagement, and long-term loyalty. In this article, we’ll explore what responsive email is, why it matters, and the best practices to follow.
Written by Tanya Tarasenko
If your list is growing but revenue isn’t, you don’t need “more emails”; you need smarter email marketing optimization. This guide gives you a cohesive approach to email marketing optimization, aligning deliverability, content, and data to move from quick fixes to compounding returns.
Written by Julia G
DMARCbis is the updated version of the current DMARC email authentication standard, which is expected to be released in 2025. It is to note that the modifications proposed by the Internet Engineering Task Force (IETF) working group aren’t eradicative – they are aimed at improving security and effectiveness of the protocol.