UGC Email Strategy: How to Collect, Pitch, and Showcase Authentic User Content in Your Campaigns
Consumers are increasingly skeptical of polished ads and gimmicky messaging, but they trust peer voices. This is precisely why user-generated content (UGC) has become such a powerful marketing lever. But many brands assume that UGC belongs strictly on social media. The reality? UGC and email marketing can be a potent combination.