Written by Julia G
Email templates are pre-coded files that make the creation of an email message easy, quick, and more efficient because the layout, format, and structure are already included. Thus, an email template can be used repeatedly and serve as a model for different email campaigns.
Written by Tanya Tarasenko
Few technologies are as essential and often misunderstood as IMAP. If you’ve ever wondered what IMAP is or what IMAP does, you’re not alone. This protocol is very important in terms of how email works, making it possible to access your messages across multiple devices seamlessly. In this article, we’ll unpack everything from IMAP server meaning to how the IMAP protocol actually functions.
Written by Tanya Tarasenko
You’ve applied for a job, spoken to a recruiter, maybe even had a promising interview, now what? The ball’s in your court to follow up. But writing the perfect follow-up email to a recruiter is a balancing act: you want to stay top of mind without coming across as impatient.
Written by Tanya Tarasenko
LinkedIn stands out as a goldmine for professional networking and B2B communication. But what many businesses overlook is its incredible potential as a tool for email marketing. When done right, combining LinkedIn email marketing with traditional campaigns can boost your open rates, engagement, and conversions.
Written by Khrystyna Sliusar
Marketing isn’t just advertising or selling. At its core, marketing is the art and science of understanding people, anticipating their needs, solving real problems, and building trust at every step of the way.
On May 27, we join the global marketing community in celebrating World Marketing Day, a day that honors the creative and analytical thinkers who keep the industry moving forward.
Written by Tanya Tarasenko
If you’re diving into email marketing, you’ve probably heard the term “email marketing funnel”. But what does it actually mean, and why should you care? An email marketing funnel is your roadmap for turning leads into customers through a carefully structured email sequence. It’s not just about sending random emails, but rather creating a path that guides your audience from the moment they sign up to when they finally make a purchase.
In this guide, we’ll break down what an email marketing funnel is, how it works, and how you can create one that brings real results.
Written by Tanya Tarasenko
Ever wanted to shout your message from the rooftops and have hundreds or thousands of people hear it all at once? That’s basically what a broadcast email does, but with way more style and zero noise complaints.
Whether launching a new product, promoting a special deal, or just keeping your audience in the loop, a good email broadcast lets you reach everyone on your list with a single, well-crafted message.
Written by Khrystyna Sliusar
Our CEO, Alex Arnaut, recently joined the DTC Podcast with Jordan Gordon, Head of Email at Pilothouse, to chat about what’s really shaping email deliverability today. He shared valuable insights, expert opinions, great energy, and a special offer just for podcast listeners. So don’t miss out! Watch the full episode below to learn something new and grab a special deal to simplify your spam testing and improve your deliverability.
Written by Tanya Tarasenko
Asking for reviews can feel awkward, but it shouldn’t. With the right review email template, you can collect powerful feedback, boost your online reputation, and build trust with future customers. Let’s not waste our time and dive in!
Written by Tanya Tarasenko
Affiliate email marketing is one of the most effective ways to generate passive income and grow an audience. When done right, it allows affiliates to build trust, deliver value, and earn commissions, all while using a direct and personal communication channel. This guide will help you master the essentials and optimize your campaigns.