Nostalgia in Marketing: How Brands Use Emotional Memory in Email

Written by Tanya Tarasenko

Nostalgia marketing taps into memories, feelings, and cultural moments that make people feel safe, understood, and emotionally connected.
In times of information overload, consumers don’t just respond to features or discounts, they respond to feelings. That’s where nostalgia in marketing shines. Email campaigns that reference shared memories, familiar visuals, or emotional “throwbacks” can instantly create warmth, trust, and higher engagement.

Why Add an Unsubscribe Link to Cold Emails

Written by Julia G

Cold emails are electronic messages sent to a user with whom the sender doesn’t have prior relationship to initiate the communication. Unlike spam emails which are irrelevant and bulk sent, cold emails are targeted, relevant, and personalized.

International Women’s Day Email Campaigns: Ideas, Colors, Messages & Subject Lines

Written by Tanya Tarasenko

International Women’s Day (March 8) is not just another seasonal campaign on the marketing calendar. It’s a moment that invites brands to speak thoughtfully, show values, and build a real emotional connection with their audience. When done right, an International Women’s Day email campaign doesn’t feel like a promotion, but like recognition.

Spam Sign-ups Explained: Protect Your Email List and Deliverability

Written by Tanya Tarasenko

Email marketing success starts with one thing: a healthy, high-quality email list. But what happens when that list becomes contaminated with fake subscribers, bots, or malicious sign-ups?

That’s where spam sign-ups come in, and they’re one of the most dangerous (and underestimated) threats to your deliverability, sender reputation, and campaign performance.

Email Throttling Explained: Why It Happens and How to Prevent It

Written by Tanya Tarasenko

Email deliverability challenges are not always caused by spam filters or technical errors. In many cases, messages fail to arrive on time simply because they are being slowed down by the receiving server. This process is known as email throttling, and it is one of the most common reasons email campaigns experience unexpected delivery delays.

Email Countdown Timers Explained: What Works and Why

Written by Tanya Tarasenko

In email marketing, attention is fragile. Your subscribers scroll quickly, delete faster, and often postpone decisions until “later”, which usually means never. That’s why the email countdown timer has become one of the most effective tools for driving immediate action.

How to Test Transactional Email Deliverability

Written by Julia G

A transactional email is an automated email message triggered by a specific user behaviour on a website or in an application. Examples of transactional emails include account registration confirmations, password resets, subscription confirmations, welcome emails, billing information updates, etc. 

How to Create Valentine’s Day Emails Customers Actually Love

Written by Tanya Tarasenko

Valentine’s Day is one of the most profitable seasonal moments for brands across ecommerce, SaaS, hospitality, beauty, and retail. Consumers are actively searching for gifts, experiences, and meaningful gestures, which makes Valentine’s Day email marketing one of the most effective ways to capture attention, increase sales, and strengthen customer loyalty.

Email Deliverability Statistics: See How Inbox Rates Increased for High-Volume Senders in Q4 2025

Written by Julia G

Did companies see a continuous improvement of the Inbox rate for Microsoft in Q4 2025? Did Google continue to filter out more emails to Spam? Did high volume senders still deliver more emails in the Inbox rather than senders with moderate volume? Examine our report to find it out.

Email Footers: Examples, Ideas, and Best Practices

Written by Tanya Tarasenko

Most marketers obsess over subject lines, headlines, and CTAs. The email footer? Often treated as an afterthought. Yet the footer is one of the most consistently viewed sections of any email, especially in business communication and newsletters.