Written by Tanya Tarasenko
For years, email marketing has followed a predictable pattern: open the email, click a link, land on a website, and complete an action. Gmail Dynamic Email changes that entirely. Instead of treating email as just a communication channel, it turns it into a functional interface. Users can interact with content directly inside the email.
Written by Tanya Tarasenko
Not every lead is ready to buy immediately. In fact, most people who join a mailing list are still researching, comparing options, or simply curious. This is where lead nurturing emails play a critical role.
Lead nurturing is the process of building trust with prospects over time by delivering helpful, relevant content that moves them closer to a purchase decision. Instead of pushing for a sale too early, these emails educate, guide, and gradually introduce your product or service as the natural solution.
Written by Veljko Ristić
Transactional emails are the messages users are actively waiting for: order confirmations, two-factor codes, and shipping notifications. When they don’t arrive, there are real business consequences: a password reset lands in spam, the user is locked out, the support queue grows.
Written by Tanya Tarasenko
Customer cancellations are an unavoidable part of running a SaaS business. Even the most successful platforms experience churn. But the way you communicate with users after they cancel can significantly influence how they remember your product and whether they might return later.
Written by Tanya Tarasenko
Email marketing remains one of the most reliable and cost-effective digital marketing channels. For beginners, however, the biggest challenge is choosing the right tool. Some platforms are overloaded with features that are difficult to understand at first, while others lack the capabilities needed to grow your campaigns later.
Written by Tanya Tarasenko
Email marketing continues to be one of the most reliable communication channels in the B2B environment. Despite the rise of social media and messaging platforms, email remains the backbone of lead nurturing, product announcements, onboarding campaigns, and long-term customer engagement.
Written by Tanya Tarasenko
For subscription-based businesses, renewals are just as important as acquiring new customers. Every expiring plan represents a moment of decision: will the user continue the relationship with your brand, or quietly churn?
Written by Tanya Tarasenko
Choosing the right email marketing software can be surprisingly difficult, especially when you’re trying to balance features, pricing, and long-term scalability. From my experience, one thing is clear: the most expensive tools aren’t always the best choice.
Written by Tanya Tarasenko
Every day, organizations receive thousands of emails containing attachments, links, and embedded scripts. While most of them are harmless, some hide sophisticated malware designed to bypass traditional security filters. Over the years working in email deliverability, I’ve noticed that standard spam filters alone are no longer enough to stop advanced threats. Attackers continuously evolve their techniques, creating malicious files that look legitimate and evade conventional detection.
Written by Tanya Tarasenko
If you work in email marketing or manage outbound infrastructure, sooner or later you’ll run into a blacklist issue. One name that often raises questions is SURBL.
Over the years, I’ve seen how confusion around SURBL leads to panic: “My IP is blacklisted!” In reality, SURBL works a bit differently than many traditional DNSBLs. In this article, we’ll talk about what SURBL actually is, how it works, how to check whether you’re affected, and how to fix the issue in four clear steps.