The Powerful Connection Between SEO and Email Marketing: How to Maximize Both

Many marketers think of SEO (Search Engine Optimization) and email marketing as separate strategies. One is about optimizing content for search engines; the other is about reaching people directly through their inboxes. However, SEO and email marketing are more connected than you might think. When used together, these two strategies can boost traffic, improve engagement, and increase conversions.

Why Email Reputation is Important & Top 5 Tools to Check Your Sender Reputation Score

Written by Julia G

Gone are the times when email filters only checked the message’s content to filter out the email as spam or deliver it in the Inbox. Today, Internet service providers are more concerned about the email integrity, sender’s authenticity, and email reputation. They automatically assess the reputation of the sender analyzing each incoming email and the recipient’s reaction to it. The email reputation score then influences the way the message is handled: delivered, filtered, or blocked.

Response Time: The Key to Efficient Communication

Written by Tanya Tarasenko

Let’s face it – not everyone has email response time under control. We’ve all experienced that nagging feeling of waiting for an email reply that just doesn’t come. So how do you ensure you’re on top of things? Let’s explore the key factors behind email response time and how you can improve it without losing your sanity.

Best Email Clients for Every Platform

Written by Tanya Tarasenko

Working with professional emails, keeping up with personal commitments, and managing your inbox can feel like a full-time job. That’s where email clients come into play. A great email client does more than just send and receive emails — it can simplify your entire workflow. But with so many options, which one should you choose?

10 Mistakes to Avoid When Setting up DMARC

Written by Julia G

A DMARC (Domain-based Message Authentication Reporting and Conformance) protocol provides email senders with a powerful tool to protect their email domains from spoofing assaults and ensure the authenticity and integrity of their email communications.

DKIM Setup: Can You Have Multiple DKIM Records?

Written by Julia G

DKIM (DomainKeys Identified Mail) is an effective email authentication method that ensures the integrity and authenticity of your emails while they are in transit. Similar to the SPF and DMARC email authentication protocols, the implementation of DKIM requires the addition of a DNS record.

Email Autoresponder: Does it Actually Save Your Time?

Written by Tanya Tarasenko

Managing emails can be overwhelming, especially when you’re trying to keep up with leads, customers, and hundreds of other important things. That’s where an email autoresponder comes in — a tool designed to send pre-set responses.

How to Manage and Merge Multiple SPF Records

Written by Tanya Tarasenko

If you’re responsible for managing email domains, you’ve likely come across the need to work with SPF records. Email authentication can cause a lot of stress, especially when dealing with multiple services that send emails on your domain’s behalf. One question pops up time and again: can you have multiple SPF records for one domain? The short answer: no, and here’s why.

Everything You Need to Know About Domain Forwarding and Email Deliverability

Written by Tanya Tarasenko

If you’ve ever changed your website’s domain or bought additional domains for your business, you’ve probably come across the term “domain forwarding.” It’s an important tool in maintaining a smooth and effective online presence. But, what exactly is domain forwarding, and how can it work for you? How can it affect your email deliverability?

Smarter Content Analysis in Our Inbox Insight Deliverability Test

Written by Khrystyna Sliusar

One of the main issues that determine the effectiveness of email marketing is spam rate. Email content isn’t just about design – it directly impacts your deliverability. Every link, image, attachment, and line of code can affect your email performance and how your message is received.
When content issues go unnoticed, even well-crafted campaigns can struggle to make it to inboxes. Inserting the right links must lead to conversions, but one wrong step can lead your email to end up in the spam folder. Links to untrusted resources may alarm spam filters, so you should test them thoroughly before sending them to your customers.
GlockApps’ Content Analysis helps to find hidden problems and fix them promptly. And with the latest updates, it’s now easier than ever to check, optimize, and send your emails confidently.

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