Gmail’s New Open Tracking Updates: What You Need to Know

Written by Tanya Tarasenko

In the world of email marketing, tracking the success of your campaigns is essential. Understanding whether your audience is opening and interacting with your emails can help you refine your strategies, improve engagement, and optimize your ROI. One of the key metrics that marketers rely on is the email open rate. However, with Gmail’s recent updates to open tracking, many email marketers are facing challenges in accurately tracking email opens. Let’s see how they impact tracking email opens in Gmail, and how to adapt to these changes to get the best results from your email campaigns.

Exclusive Black Friday Offer from GlockApps: Annual Plan for Just $149

Written by Khrystyna Sliusar

Get ready for the biggest shopping day of the year with GlockApps! Experience all GlockApps benefits without committing to larger plans.
This plan is ideal for:
– Low-volume senders with email lists of up to 50,000 contacts
– SMBs (Small or Medium-Sized Businesses), looking for reliable tools to monitor and improve their email campaigns
– Email marketing beginners seeking a cost-effective way to explore deliverability solutions

Graymail: What It Is and How to Manage It Effectively

Written by Tanya Tarasenko

Greymail is one of the concepts that many encounter but may not understand, especially in the email marketing and digital communication space. Although not as harmful as spam or malicious phishing emails, graymail is a specific email that can take up space in inboxes and make managing emails difficult. Knowing what graymail is, what it is, and how to deal with it can help consumers and businesses clean up their inboxes and streamline communication processes. 

Dark Mode for Email Marketing: Design, Code, and Tips for Gmail, Outlook, and Apple Mail

Written by Tanya Tarasenko

From interfaces to the email display on platforms such as Gmail, Outlook, and Apple Mail, dark mode has revolutionized the digital world. This transition is not purely aesthetic; it’s practical, with the goal of making things easier to see, read, and save battery. In this article, we will explore all the details of dark mode optimization for emails on multiple email platforms, including Gmail and Outlook, along with design tricks, and advice from the email marketing community. 

Understanding the Domain Age and Its Impact on Email Deliverability

Written by Julia G

In the digital world, an email domain’s age can be a significant factor in determining how trustworthy and legitimate the messages it delivers are. Oftentimes, email deliverability rates for the messages sent from the domains older than ten years are approximately thirty percent higher than for those sent from recently established domains.

Cyber Monday Email Campaign Success: Strategies to Boost Engagement and Sales

Written by Tanya Tarasenko

Cyber Monday is ideal for brands to reach their audience and generate sales through email marketing. Whether you’re an experienced marketer or a newbie, a well-planned Cyber Monday email campaign could help you set yourself up for a holiday season like no other. Let’s break down the basic tactics, subject lines, design, and marketing that will make your Cyber Monday emails pop into the inbox. 

Catch-All Email: Ensuring No Message Goes Unread

Written by Tanya Tarasenko

The catch-all email is one of those emails that can be both useful and challenging. If you ever had a question regarding “catch-all email,” “how to identify the sender” or even “what is a catch-all email,” you’re in the right place. In this in-depth guide, we will explain everything you need to know about catch-all emails and their implications.

Setting up DKIM for Google Workspace: Step-by-Step Guide

Written by Julia G

An email authentication technique called DomainKeys Identified Mail (DKIM) helps safeguard email senders and recipients from spam, spoofing, and phishing. A vital safety measure in today’s digital environment, with its numerous email-based risks, DKIM allows recipients to confirm that an email claiming to be from a particular domain was, in fact, sent by the owner of that domain.

Authenticate Your Email with DKIM: Office 365 DKIM Setup Guide

Written by Julia G

A lot of the cyberattacks begin with a phishing email. This emphasizes how crucial email security is. Brands sending email communications to their clients, email subscribers or prospects need to ensure that the emails haven’t been altered in transit. 

DKIM, or DomainKeys Identified Mail, is one of the best security protocols helping to protect a domain from these attacks. By verifying that an email actually comes from the domain it claims to be from, DKIM helps prevent email spoofing, a popular strategy employed by fraudsters.

Understanding the Difference Between Gmail Email Addresses on the Seed List

Written by Julia G

At GlockApps, we understand that our clients may be concerned about the credibility of the email placement results returned by the Inbox Insight tool and we hope this article gives an explanation of the seed list used for email testing and the factors that may be affecting email placement.