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How to Restore Sender Reputation and Get out of the Spam Folder

Written by Julia G

The worst thing for an email marketer is to realize that their best offers and high importance emails are not delivered to the recipients’ Inboxes and are lost in Spam. When an email is filtered to the Spam folder, it’s not because a mailbox provider has a grudge against YOU. It’s because the email met one or more criteria of …

Last Chance: How to Re-Engage Inactive Subscribers

Written by Julia G

Some of your subscribers are not as active as they used to be while others weren’t active from the first day of subscription? The excitement has faded and they’re not opening your emails anymore…unfortunately, it is a common problem. But the good news is that it has a solution! Email marketing is about building a strong relationship. And, just like …