email authentication

Why Email Testing is So Vital for Email Marketing

Written by Julia G

Would you spend hours working on a project only to throw it away? Of course not. No one likes to see hard work go to waste. The fact of the matter is, however, that if you are sending emails without spam score and authentication testing, you may be doing this already. Now that we’ve got your attention, let’s take a …

How to Use BIMI for Increasing Your Brand Recognition and Deliverability

Written by Julia G

When it comes to email marketing, it is difficult to find a tool that can do everything. For instance, while one can help you increase visibility, it can’t help you encourage subscribers to open up emails. Indeed, to this day, getting a tool capable of doing everything that you would like it to is impossible. However, with BIMI, what you …

BIMI: Email Marketing Built on Trust

Written by Julia G

Email marketers are always looking for tricks to have better deliverability and better visibility in the users’ inboxes to get more emails opened. While there is no ultimate solution, there is a new standard that can help you make your brand stand out in the inbox.

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected.