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email authentication

What is BIMI: Ultimate Guide to BIMI in 2022

Written by Julia G

BIMI is a relatively new form of email authentication that will help you stand out in your customer’s inbox. Learn more about BIMI and how it can improve your email marketing program this new year.

SPF Soft Fail – Everything about SPF Failures

Written by Katherine

Learn about SPF, SPF failures including SPF soft fail and SPF hard fail, how to avoid them, and how SPF authentication affects DMARC.

The Trends Email Marketers Should Know in 2021

Written by Julia G

Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.

What is BIMI and Why You Need It for Successful Email Marketing

Written by Julia G

Email marketers work hard in devising ways and methodologies to become effective and gain more subscribers organically. As visibility is crucial and every organization wants to have their emails opened, BIMI technology is a big step for every brand to get into the inbox and get noticed. BIMI email authentication also makes it easier to recognize a legitimate email. How? …

How to Catch Spoofing Attack in 2021

Written by Julia G

It is hard to overestimate the need for cyber-security in 2021. Not only we live in a digitalized world, but we also live in the world of pandemics, hence, remote working all over the world. As people switched to their home computers, the question of security of every business became even more important and, at the same time, difficult to …

How Sender Reputation Impacts Inbox Placement

Written by Julia G

Email marketing and deliverability experts agree that sender reputation is the most important factor that determines where an email lands: Inbox or Spam. You start building your sender reputation from the point when you start sending email messages from the domain. And the way how you do it determines how good or bad the reputation will be. In this article, …

How to Use BIMI to Increase Your Brand Recognition & Deliverability

Written by Julia G

When it comes to email marketing, it is difficult to find a tool that can do everything. For instance, while one can help you increase visibility, it can’t help you encourage subscribers to open up emails. Indeed, to this day, getting a tool capable of doing everything that you would like it to is impossible. However, with BIMI, what you …

Email Authentication: the Ultimate Guide

Written by Julia G

Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected.