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Email Marketing

Response Time: The Key to Efficient Communication

Written by Tanya Tarasenko

Let’s face it – not everyone has email response time under control. We’ve all experienced that nagging feeling of waiting for an email reply that just doesn’t come. So how do you ensure you’re on top of things? Let’s explore the key factors behind email response time and how you can improve it without losing your sanity.

Best Email Clients for Every Platform

Written by Tanya Tarasenko

Working with professional emails, keeping up with personal commitments, and managing your inbox can feel like a full-time job. That’s where email clients come into play. A great email client does more than just send and receive emails — it can simplify your entire workflow. But with so many options, which one should you choose?

10 Mistakes to Avoid When Setting up DMARC

Written by Julia G

A DMARC (Domain-based Message Authentication Reporting and Conformance) protocol provides email senders with a powerful tool to protect their email domains from spoofing assaults and ensure the authenticity and integrity of their email communications.

DKIM Setup: Can You Have Multiple DKIM Records?

Written by Julia G

DKIM (DomainKeys Identified Mail) is an effective email authentication method that ensures the integrity and authenticity of your emails while they are in transit. Similar to the SPF and DMARC email authentication protocols, the implementation of DKIM requires the addition of a DNS record. 

Email Autoresponder: Does it Actually Save Your Time?

Written by Tanya Tarasenko

Managing emails can be overwhelming, especially when you’re trying to keep up with leads, customers, and hundreds of other important things. That’s where an email autoresponder comes in — a tool designed to send pre-set responses.

Email Domain Check List: 9 Steps to Ensure Email Domain Health

Written by Julia G

The reputation of the email domain you use to send email campaigns makes it all – it determines whether your messages go to Inbox, get filtered out to Spam, or blocked outright. To score your domain reputation, inbox providers evaluate a lot of different factors, including technical setup and sending practices.

Links in Emails: How to Use Them to Avoid Poor Deliverability

Written by Tanya Tarasenko

Email is one of the most effective ways to communicate today. You can be sharing a business update, sending out a marketing campaign, or just writing a personal note, but adding links to your emails is always important, because they add value for your recipients. However, it’s crucial to use them carefully to make sure your emails are clear, professional, and trusted.

QR Codes in Emails: Everything You Need to Know

Written by Tanya Tarasenko

QR codes have become a powerful tool in the everyday life of social media and emails, as they offer a seamless way to connect offline and online interactions. Their use is widespread, especially in marketing and customer engagement. One area where QR codes have found significant application is in email communication. Integrating QR codes in emails allows businesses to create interactive experiences for their customers. However, this integration comes with both opportunities and challenges, especially when it comes to security concerns, user experience, and technical compatibility.

Email Deliverability Statistics Q4 2024: Delivery Rates for Popular Inbox Providers and Senders

Written by Julia G

Email deliverability, defined as the ability of an email to successfully reach the recipient’s inbox, rather than being flagged as spam or failing to deliver, remains a critical aspect of email marketing. Whether a company is sending transactional emails, marketing, or cold outreach campaigns, it is important to get the emails delivered to the recipients’ Inboxes. A sure way to find out where the message lands is through an email deliverability test. 

Capitalization in Emails: Does It Really Matter and Why You Should Care

Written by Tanya Tarasenko

Today communication often happens through emails, so it’s common to wonder, “Does capitalization matter in emails?” From email addresses to subject lines, capitalization plays a significant role, but the extent to which it matters varies depending on the context. In this article, we’ll break down the nuances of email capitalization, focusing on email addresses, subject lines, and general communication etiquette.