Written by Tanya Tarasenko
Email marketing is one of the few channels where financial professionals can speak directly, consistently, and meaningfully to their audience. Whether you’re a financial advisor, a fintech startup, a traditional bank, or an accounting firm, email remains one of the most powerful tools to build trust and keep clients informed.
Written by Tanya Tarasenko
When you send an email, it’s not just the words you write that matter, it’s also how you say them. The tone of an email plays a crucial role in shaping the recipient’s perception of your message. Whether you’re communicating with colleagues, clients, or prospects, mastering the right tone in emails can help you sound professional, avoid misunderstandings, and build stronger relationships.
Written by Tanya Tarasenko
Spring is in the air, and you know what that means — Easter is right around the corner. It’s one of the most cheerful and family-friendly holidays of the year, and also a golden opportunity for businesses to connect with their audience through email.
Written by Tanya Tarasenko
Email marketing has been around for decades, yet it remains one of the most powerful digital marketing tools available. While social media trends rise and fall, email remains a direct, personal, and conversion-friendly communication channel. However, one key mistake many brands make is assuming that a one-size-fits-all email marketing strategy will work for everyone.
Written by Tanya Tarasenko
When crafting an email, most people focus on the body of the message, ensuring clarity and professionalism. However, the way you end your email is just as important as how you start it. Your email closing sets the tone for future communication, reflects your professionalism, and determines the impression you leave on the recipient.
Written by Tanya Tarasenko
In email marketing, engagement is everything. If your emails land in inboxes but never get opened, you’re not just wasting effort — you’re actively harming your sender reputation. That’s where a sunset policy comes in. A well-executed email sunset policy helps brands maintain high deliverability rates, optimize engagement, and clean up inactive subscribers without unnecessary risk.
Written by Tanya Tarasenko
Link building is still one of the most powerful strategies in SEO, but let’s be real — sending outreach emails can feel like shouting into the void. With inboxes overflowing and people becoming immune to generic pitches, how do you craft an email that actually gets a response?
Written by Julia G
It is difficult to stand out in today’s email environment, when people are receiving hundreds of emails every day. A good news is that email campaigns give data that demonstrates how recipients engage with your email campaigns without the need to directly contact the customer.
Written by Tanya Tarasenko
In email marketing, success hinges on one key factor: engagement. If your subscribers are active, opening emails, and clicking links, your campaigns thrive. But if they aren’t? Your efforts can quickly turn into a black hole of wasted time and resources. One of the most critical (and often overlooked) metrics that determines engagement is recency— a core component of the RFM model (Recency, Frequency, Monetary).
Written by Julia G
Email users may still remember the days when identifying a phishing email was easy – spelling errors or incredible stories revealed bad actors. Those days are quickly disappearing. With artificial intelligence now a part of the email landscape, hackers have greatly upped their game, and the cyber threats have changed dramatically.