Written by Tanya Tarasenko
If your list is growing but revenue isn’t, you don’t need “more emails”; you need smarter email marketing optimization. This guide gives you a cohesive approach to email marketing optimization, aligning deliverability, content, and data to move from quick fixes to compounding returns.
Written by Tanya Tarasenko
Customer conflict is inevitable. How you handle it, especially over email, decides whether a frustrated customer becomes a loyal advocate or an angry client who churns. This guide will give you practical frameworks and copy-and-paste email response templates for the most common scenarios. Let’s get started!
Written by Tanya Tarasenko
How long should a marketing email be? Do subscribers prefer concise, short emails that get straight to the point, or do they value the depth and storytelling possibilities of a long email? In this in-depth guide, we’ll explore the pros and cons of long-form vs short-form emails, outline email length best practices, and help you determine the ideal email length for your objectives.
Written by Tanya Tarasenko
In today’s overflowing inboxes, a captivating email header can be the difference between a click and a delete. Whether you’re sending a weekly newsletter or a one-off promotion, an effective email header design sets the tone, reinforces your brand, and guides readers into your content. In this comprehensive guide, you’ll learn best practices for email header size, creative email header examples, and the top email banner design tools and templates to supercharge your campaigns.
Written by Tanya Tarasenko
Every inbox is flooded daily with newsletters, promotions, and automated alerts. As senders, ensuring a smooth unsubscription process isn’t just best practice, it’s a requirement under regulations like GDPR and CAN-SPAM. Enter the List-Unsubscribe header, a simple yet powerful email header that provides recipients with one-click unsubscribe capabilities directly from their email client. In this guide, we’ll unpack everything you need to know about the list-unsubscribe header: from its benefits and RFC 8058 compliance, to unsubscribe email examples and templates that drive higher deliverability and user satisfaction.
Written by Tanya Tarasenko
Creating a seamless user experience on a website means enabling visitors to contact you effortlessly. One of the simplest ways to do this is by using a mailto link, an HTML element that prompts a user’s email client to open and pre-fills specific email fields. Despite their simplicity, mailto links are often misunderstood or misused.
Written by Tanya Tarasenko
Building meaningful relationships with journalists, bloggers, and influencers is crucial for brands to thrive. Whether you’re launching a product, sharing a company milestone, or pitching a story, PR emails are the cornerstone of effective communication. This guide will walk you through everything you need to know about creating impactful PR email templates that deliver results.
Written by Julia G
We continue our series of email deliverability statistics and now we are ready to present the data for Quarter 2 2025 examining email deliverability rates in comparison with Quarter 1 2025 and highlighting the major changes.
Written by Tanya Tarasenko
When it comes to email marketing, design is as important as content. Choosing the right email design size ensures your messages look perfect on every device, load quickly, and get results. Whether you’re sending a newsletter, promotional blast, or event invite, understanding email template size, width, and dimensions is critical.
Written by Khrystyna Sliusar
Businesses can hardly do without automation in today’s competitive market, as it is not only useful but essential. If you rely on manual email marketing, you are losing time, missing opportunities, and falling behind competitors who automate their workflow.
Email automation software allows you to send personalized, behavior-based campaigns at scale, without spending hours crafting and managing every message. These tools work by triggering emails based on predefined customer actions, making your outreach more relevant and timely.