Written by Julia G
Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.
Written by Julia G
If you’re an email marketer or considering becoming one, you’re probably curious about what motivates consumers or subscribers to open the emails that you send to them. If you want to increase your open rates, what are the principles you need to master as an email marketer? All of this boils down to the first important factor you should know before crafting a successful email: your email subject lines.
The first impression is crucial when you’re trying to sell your products and services. You must have an effective introduction to your email, or everything else can fall apart.
Written by Julia G
Many email marketers are mistakenly assured in their ability to reach their recipients when they observe a high delivery rate. However, what the “delivery rate” term actually means is the number of emails that were sent that did not return with a hard or soft bounce. In reality, a delivered email could end up in the Inbox, spam, or blocked.