Written by Khrystyna Sliusar
Every marketer knows that one of the most appealing aspects of email marketing campaigns is the ability to reach hundreds of potential customers instantly. With a large list at your disposal, you have the opportunity to send mass emails filled with an individual approach to each recipient, thereby maximizing relevance.
Written by Khrystyna Sliusar
Have you ever felt like your email marketing efforts are disordered, wondering if you’ve gone wrong? If you want a way to plan ahead and make sure your emails land in the right folders at the right time, an email marketing calendar is your ticket to organized and effective communication with your audience.
Written by Khrystyna Sliusar
We believe that there is no need to talk too much about the popularity of email marketing, because it is an effective way to directly connect with the target audience, offering great opportunities for engagement and conversion. That’s why a solid email marketing strategy is a fundamental necessity for every business, regardless of size or industry.
Written by Julia G
From the moment of its appearance, the email format has evolved from a formal plain text to the whole catalog with interactive elements. In this article, we explore the email structure and its components to help you streamline your email campaigns for better Inbox delivery.
Written by Khrystyna Sliusar
All people, even experts, sometimes have difficulties putting their thoughts into words, especially when it comes to a professional context. And these fears of using the wrong phrase or seeming inappropriate take over and prevent us from growing.
Written by Khrystyna Sliusar
Understanding the Impact of Email Spam Trigger Words Imagine that your email marketing campaign is like a car on which you plan your long and unforgettable journey. You carefully prepare everything and undergo maintenance, fill it up with fuel, load your suitcases, and are ready to get impressions from new locations, until suddenly you hit a pothole on the road, …
Written by Khrystyna Sliusar
Winning back customers is not just a strategic move, it’s a must for successful marketing. As is commonly believed, the whole point of email marketing is to generate new leads, guide them toward becoming clients, and ultimately convert them into brand advocates. When in fact the customer retention stage is the most important and dominant aspect in a customer lifecycle, and it really should be a concern for everyone involved.
Written by Khrystyna Sliusar
What Is Churn in Email Marketing? A subtle challenge lurks within your email list building endeavors, often overlooked but ever-present – it’s known as “list churn”, “attrition”, or “churn rate”. By delving into the email churn meaning, we can see that it signifies the pace at which subscribers join and depart from your email list. This metric is commonly quantified …
Written by Khrystyna Sliusar
Are you looking to achieve optimal email engagement without exerting too much effort? Let us guide you through the fundamentals of email engagement, help you create the techniques, and assist you in choosing the perfect approach for your needs.
The email engagement rate is calculated by analyzing the interaction and response of your recipients to the content you deliver.
Written by Khrystyna Sliusar
How to Write Cold Emails That Work: Simple Steps for Success Do cold emails still work? Absolutely – but only if you write them correctly. Crafting a cold email may seem simple to those who have never attempted it. However, the reality is quite different. It poses challenges for various reasons, particularly because it demands important consideration of various factors …