Written by Julia G
Even legitimate email marketers who send CAN-SPAM compliant emails to people who subscribed to their lists have their emails filtered as spam all the time. Unfortunately, there’s no quick and permanent fix. However, if you understand what spam is, how spam filters work, and what mistakes cause the email to be filtered as spam, you will be able to reduce …
Written by Julia G
If you are very serious about email deliverability, you should regularly test to ensure your legitimate email gets delivered to the Inbox. In this post we offer the best email marketing practices you must follow to keep your emails out of the spam folder. Related Posts Every “reset your password,” “your order is confirmed,” and “your package is on the …
Written by Julia G
20 Simple Practices to Improve Inbox Delivery No matter what email delivery service or SMTP relay you are using, some of your messages can end up in the spam folder. Internet service providers use different spam filtering techniques (which are sometimes pretty odd) to protect their users from spam. So, you will absolutely have some emails filtered as spam or …