Written by Tanya Tarasenko
Cybercriminals no longer rely solely on malware or mass phishing campaigns to make profits. Instead, they have embraced a more subtle and devastating technique: Business Email Compromise (BEC). Unlike traditional cyberattacks, BEC exploits human psychology, trust, and routine business processes rather than technical flaws.
Written by Tanya Tarasenko
If you’ve ever asked yourself, “Why are my emails going to spam?”, you’re not alone. Email deliverability remains one of the biggest challenges for businesses in 2025. According to the Q2 2025 Email Deliverability Statistics Report by GlockApps, inbox placement rates vary dramatically depending on mailbox provider, email volume, and sending platform.
Written by Tanya Tarasenko
When it comes to managing emails, most people find themselves comparing Apple Mail vs Gmail. Both platforms dominate the market, but they cater to very different user needs. Some ask: Is Apple Mail better than Gmail? Should I choose iCloud Mail vs Gmail? Or is the Gmail app vs Apple Mail app comparison more relevant?
Written by Tanya Tarasenko
Deliverability depends not only on strong content and engaged subscribers but also on the technical foundation of how your messages are routed. One of the most powerful tools in that foundation is the IP pool.
If your campaigns often end up throttled, delayed, or in spam, the issue may not be your message at all, it might be your IP management strategy. Let’s dive deep into what IP pools are, why they matter, and how to use them effectively.
Written by Tanya Tarasenko
Email addresses are one of the most common points of attack for spambots and malicious crawlers. Whenever you publish your email openly on a website, you invite automated systems to use it and flood your inbox with unwanted spam. The solution? Email obfuscation, also known as email masking. This technique hides your email address from automated tools while keeping it visible and usable for real people.
Written by Tanya Tarasenko
Every “reset your password,” “your order is confirmed,” and “your package is on the way” message is a transactional email doing quiet, essential work. In this guide, you’ll learn what transactional emails are, common types of transactional emails, and best practices for sending them.
Written by Tanya Tarasenko
If your list is growing but revenue isn’t, you don’t need “more emails”; you need smarter email marketing optimization. This guide gives you a cohesive approach to email marketing optimization, aligning deliverability, content, and data to move from quick fixes to compounding returns.
Written by Julia G
DMARCbis is the updated version of the current DMARC email authentication standard, which is expected to be released in 2025. It is to note that the modifications proposed by the Internet Engineering Task Force (IETF) working group aren’t eradicative – they are aimed at improving security and effectiveness of the protocol.
Written by Tanya Tarasenko
Efficient email communication hinges on reliable spam protection, and Microsoft Outlook’s built-in filters rank among the most widely used. Yet, legitimate messages sometimes land in the spam folder, while unwanted junk still slips through. According to email delivery statistics by GlockApps, in Q2 of 2025, the average spam rate among mailbox providers in Outlook was 47,31%. This is the highest spam rate among the providers overall.
Written by Tanya Tarasenko
How long should a marketing email be? Do subscribers prefer concise, short emails that get straight to the point, or do they value the depth and storytelling possibilities of a long email? In this in-depth guide, we’ll explore the pros and cons of long-form vs short-form emails, outline email length best practices, and help you determine the ideal email length for your objectives.