Written by Julia G
Email templates are pre-coded files that make the creation of an email message easy, quick, and more efficient because the layout, format, and structure are already included. Thus, an email template can be used repeatedly and serve as a model for different email campaigns.
Written by Tanya Tarasenko
Few technologies are as essential and often misunderstood as IMAP. If you’ve ever wondered what IMAP is or what IMAP does, you’re not alone. This protocol is very important in terms of how email works, making it possible to access your messages across multiple devices seamlessly. In this article, we’ll unpack everything from IMAP server meaning to how the IMAP protocol actually functions.
Written by Tanya Tarasenko
When you’re setting up your online presence, it’s easy to assume that email and web hosting are just part of the same package. In reality, they serve very different purposes. Understanding the difference between web hosting and email hosting can help you avoid tech headaches, improve performance, and look more professional online.
Written by Tanya Tarasenko
If you’ve ever sent an email, you’ve used an email server — even if you didn’t realize it. But what exactly is an email server, and why is it so important? In this guide, we’ll dive deep into the world of email servers, explain how they work, why they matter, and what you need to know whether you’re sending newsletters, business updates, or just a quick hello.
Written by Tanya Tarasenko
If you’ve been in email marketing for more than five minutes, you’ve probably come across the term “email bounce.” Whether you’re just starting out or already running massive campaigns, understanding the meaning of email bounce is crucial for improving your deliverability and sender reputation.
Written by Tanya Tarasenko
Cyber threats come in many forms, but two of the most common are spoofing and phishing. If you’ve ever asked yourself, “What’s the difference between spoofing and phishing?” or “How do I protect myself from phishing and spoofing attacks?” — you’re in the right place.
Written by Julia G
At the beginning of 2024, we came up with our first report demonstrating average email delivery rates across various email delivery services, inbox providers, and senders based on their monthly email volume.
Today, we are presenting an updated data examining email deliverability rates in comparison with Quarter 1 2024 and showcasing the changes for the major inbox providers and delivery services.
Written by Tanya Tarasenko
Email forwarding is a common practice in both personal and professional settings. Whether you’re consolidating inboxes or routing customer messages to the right team, it’s a simple and useful tool. However, behind the scenes, forwarding can cause unexpected issues, especially when combined with modern email authentication systems like DMARC.
Written by Tanya Tarasenko
As email security threats rise, Yahoo, Gmail, and now Microsoft enforce a new email sender policy that mandates using SPF, DKIM, and DMARC for high-volume senders routing their emails to outlook.com, live.com, hotmail.com, and other Microsoft services.
Starting from May 5, 2025, this policy will affect any domain that sends over 5,000 emails daily to Microsoft recipients. Failure to comply will mean your emails will be sent to the Junk folder and in the future, non-compliant emails will be rejected.
Written by Tanya Tarasenko
In the world of email marketing, there’s a lot more going on behind the scenes than just writing a good subject line or crafting the perfect CTA. Two terms that often confuse marketers are email deliverability vs email warmup.