Milestone Emails: How to Celebrate and Engage Your Customers + [Case Study]

Milestone emails can be one of the most powerful marketing tools for a marketer. They honor key customer journey moments to reinforce relationships, brand loyalty, and increased engagement. But developing milestone emails that genuinely make a difference takes planning. In this article, you will learn everything you need to know about sending meaningful milestone emails that captivate and get results.

Email Domain Reputation Guide: How to Check Domain Reputation & 5 Tips to Improve Domain Reputation

Written by Julia G

Sending an email may look simple: write the text, add a catchy subject line, choose your recipients, click “Send”, and you’re done. In an ideal world, emails might appear in the recipients’ Inboxes every time, but in this one, things are a little trickier.

According to the latest email deliverability statistics calculated based on the GlockApps tests, 33% of emails on average appear in the users’ Spam folders and every third message is never delivered. In reality, it takes meticulous preparation and work to send and deliver emails successfully.

Christmas Email Campaigns: Ideas, Examples, and Strategies

Written by Tanya Tarasenko

Christmas is a perfect time for companies to engage with their customers, create stronger relationships, and increase sales. Christmas emails are the best for doing that because it will give your audience a very personal message to take on. In this article, we will explore Christmas email marketing strategies, provide you with creative Christmas email ideas, and show you how …

Dos and Don’ts of a Cold Email: Common Cold Email Mistakes and Best Practices

Written by Anton Diduh

Cold emails are an important branch of email marketing and will not go away anytime soon. Many industries, including healthcare, real estate, and nonprofits, use them in their marketing campaigns, as they greatly benefit lead generation. Despite a high OR of 24%, only 8% of cold emails receive a response. For your cold email newsletter to be around or above this rate and reach the needed heights, it is worth using some tips, which we will discuss in this article.

How To Use GlockApps v2 API: Step-by-Step Tutorial

Written by Tanya Tarasenko

Designed to streamline processes for developers, email marketing companies, and organizations focused on automation, the API facilitates seamless integration and efficient task execution. This article explores the key functionalities, use cases, and step-by-step guidance on utilizing the GlockApps v2 API, where we show how to harness its full potential for enhancing productivity and accuracy.

Gmail’s New Open Tracking Updates: What You Need to Know

Written by Tanya Tarasenko

In the world of email marketing, tracking the success of your campaigns is essential. Understanding whether your audience is opening and interacting with your emails can help you refine your strategies, improve engagement, and optimize your ROI. One of the key metrics that marketers rely on is the email open rate. However, with Gmail’s recent updates to open tracking, many email marketers are facing challenges in accurately tracking email opens. Let’s see how they impact tracking email opens in Gmail, and how to adapt to these changes to get the best results from your email campaigns.

Exclusive Black Friday Offer from GlockApps: Annual Plan for Just $149

Written by Khrystyna Sliusar

Get ready for the biggest shopping day of the year with GlockApps! Experience all GlockApps benefits without committing to larger plans.
This plan is ideal for:
– Low-volume senders with email lists of up to 50,000 contacts
– SMBs (Small or Medium-Sized Businesses), looking for reliable tools to monitor and improve their email campaigns
– Email marketing beginners seeking a cost-effective way to explore deliverability solutions

Graymail: What It Is and How to Manage It Effectively

Written by Tanya Tarasenko

Greymail is one of the concepts that many encounter but may not understand, especially in the email marketing and digital communication space. Although not as harmful as spam or malicious phishing emails, graymail is a specific email that can take up space in inboxes and make managing emails difficult. Knowing what graymail is, what it is, and how to deal with it can help consumers and businesses clean up their inboxes and streamline communication processes.

Dark Mode for Email Marketing: Design, Code, and Tips for Gmail, Outlook, and Apple Mail

Written by Tanya Tarasenko

From interfaces to the email display on platforms such as Gmail, Outlook, and Apple Mail, dark mode has revolutionized the digital world. This transition is not purely aesthetic; it’s practical, with the goal of making things easier to see, read, and save battery. In this article, we will explore all the details of dark mode optimization for emails on multiple email platforms, including Gmail and Outlook, along with design tricks, and advice from the email marketing community.

Understanding the Domain Age and Its Impact on Email Deliverability

Written by Julia G

In the digital world, an email domain’s age can be a significant factor in determining how trustworthy and legitimate the messages it delivers are. Oftentimes, email deliverability rates for the messages sent from the domains older than ten years are approximately thirty percent higher than for those sent from recently established domains.

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