The Impact of Dynamic Content in Email Marketing

Written by Tanya Tarasenko

A dynamic content approach reflects the challenges that marketers face in this ever-shifting world of email marketing, employing user data to create ultimately successful opportunities. Utilizing user data to build email subscriber campaign activity, and dynamic content in email marketing can be a revolutionary strategy if implemented properly. It involves combining individual subscriber data and behavior into building an email campaign where every bit of content, from emails’ subject lines to images, is designed particularly for each subscriber.

Comparing Inbound and Outbound Marketing: The Role of Email in Each Strategy

Written by Khrystyna Sliusar

Inbound vs. outbound marketing, what’s the difference, what exactly do they mean and how do they involve the emails we are so used to in our daily lives? You may have often encountered both of these concepts, but have not thought about their definition and difference. Let’s take a closer look.

Unlock the Full Potential of Email Marketing Through Hyper-Personalization

Written by Tanya Tarasenko

Hyper-personalization in the email could be the peak of targeted marketing yet, via the use of complex algorithms, it moves a step beyond the well-known examples of personalization (such as simply including the customer’s name in an email), focusing instead on individuals’ behavior, preferences and histories to create highly relevant and engaging communications.

[Case Study] MailSoar

Written by Julia G

Discover how MailSoar agency solved their problem of accurately measuring email placement and improving deliverability. With the GlockApps service, MailSoar has expanded its capabilities, significantly improving client accessibility and overall performance.

How to Write Sales Emails That Work [+Examples]

Written by Julia G

Today, an average email user usually gets 150-200 emails a day. People swiftly go through the emails, focusing on the ones that seem important and disregarding the others until they are overtaken by a new batch that arrives. With two hundred emails a day on average, only about half of them receive attention. The other half remains unseen or goes to trash, sometimes unfairly.

10 Pro Email Marketing Tips for Better Engagement

Written by Tanya Tarasenko

Navigating the ever-changing world of email marketing requires a deep understanding of how to effectively communicate with your audience. Successful email marketing is truly an art that combines strategy, creativity, and technical expertise. Let’s get into some interesting essentials in email marketing tips selected to increase your campaigns’ effectiveness and engagement levels.

Plain Text vs. HTML Emails: Why Marketers Should Send Both Formats

Written by Khrystyna Sliusar

You may have heard a lot about the revival of plain text emails these days. In an era when email marketers widely use HTML code with all its benefits, some of them actively promote writing exclusively plain text, citing several arguments.

HTML emails are popular with email professionals because of their design, graphics, fonts, and colors, which are all important for grabbing the recipient’s attention. However, plain text emails also play an important role, as they lack visual appeal but make up for it with reliability and prompt deliverability.

Email Tracking Pixels: Investigating Their Purpose and Impact on Deliverability

Written by Khrystyna Sliusar

Tracking pixels are small 1 x 1 GIFs that email marketers or email services embed in email HTML code to track when a recipient opened an email, where they did so, and how many times. Simply put, once an email is opened, the tracking pixel sends a signal to the server, which can be used to track the number of people who viewed your message and other metrics. You might have also heard other names of this mechanism like web beacons, tracking bugs, web bugs, web tags, page tags, and pixel tags.

Top 25 DMARC Data Providers of 2024

Written by Khrystyna Sliusar

As you may already know, email security is critical to ensuring proper communication. One of the most important tools in this area is the DMARC protocol, which ensures the authenticity of emails and provides valuable information about email activity to reduce the risk of phishing and fraud.

Sales Follow-Up Email Templates: Building a Conversation and Closing the Deal with Confidence

Written by Khrystyna Sliusar

Did you know that only about 10% of customers close the deal on their own after confirmation, which means that 90% of deals will not happen if the salesperson skips this stage and doesn’t offer the next steps? That’s why, at every stage of the sales process, you need to be sure that the next online meeting, call, business lunch, webinar, or other event with a potential client is scheduled in advance.Follow-up emails can greatly help with this, as they make it very convenient to offer something to the customer and encourage them to take further action.