Written by Julia G
Have you been running marketing campaigns and noticed that your email metrics have suddenly dropped? Chances are that your emails are being blocked by Gmail or being sent to the spam folder, preventing you from messaging Gmail users.
But why is Gmail blocking your mail server when you’ve been following email deliverability best practices and the bulk sender guidelines?
Written by Julia G
Email marketing is changing and evolving with the post-covid era. Find out what are the latest trends that you should adopt to stay successful.
Written by Julia G
There are infinite ways you can grow your email list. New ideas can pop up from one place to another. However, not all ideas for email list building will generate substantial gains for your list or benefit your marketing strategy. In order to have success with your email marketing program, you need to test various list-building strategies, eliminate those that …
Written by Julia G
List Hygiene is an essential component in maintaining a healthy email list and achieving your email program goals. Therefore, list cleaning, along with a re-engagement campaign, are some of the necessary steps to improve email hygiene before sending emails.
Written by Steven Whipple
![[Case Study] How We Stopped Spam from Our Domain with DMARC Analytics](https://cdn.glockapps.com/wp-content/uploads/2021/10/how-we-stopped-spam-with-dmarc-analytics.png)
After the adoption of DMARC, email marketing experts say that it is a must-have protocol for good email deliverability. Firstly, email messages passing DMARC email authentication are more likely to be delivered to the Inbox. Secondly, DMARC allows control of email delivery and protects the domain with a DMARC policy. We didn’t think about DMARC until recently as we were …
Written by Ramon Gooch
![[Case Study] How DMARC Analytics Helps Save Domain Reputation](https://cdn.glockapps.com/wp-content/uploads/2021/10/how-dmarc-analytics-helps-save-domain-reputation.png)
Like all companies doing business online and communicating with their clients via email, we, at GSoft, are concerned about our domain reputation. To protect the domain and ensure that nobody is sending spam or phishing emails on behalf of our company, we implemented DMARC email authentication with the ‘reject’ policy. We thought it was enough to be protected and we …
Written by Julia G
AMP for email is a new way of providing interactive content to your recipients. It is making a big blast by opening new possibilities for email marketers all over the world. But with new features come new challenges and threats, so it is important to understand what security measures have to be implemented before diving into the AMP for email. …
Written by Julia G
BIMI is a relatively new form of email authentication that will help you stand out in your customer’s inbox. Learn more about BIMI and how it can improve your email marketing program this new year.
Written by Julia G
Learn about SPF, SPF failures including SPF soft fail and SPF hard fail, how to avoid them, and how SPF authentication affects DMARC.
Written by Julia G
If you’re an email marketer or considering becoming one, you’re probably curious about what motivates consumers or subscribers to open the emails that you send to them. If you want to increase your open rates, what are the principles you need to master as an email marketer? All of this boils down to the first important factor you should know before crafting a successful email: your email subject lines.
The first impression is crucial when you’re trying to sell your products and services. You must have an effective introduction to your email, or everything else can fall apart.