Automate Your Email Marketing and Sender Reputation Monitoring

Written by Julia G

According to Statista, in 2020, the number of global email users amounted to 4 billion and is set to grow to 4.6 billion users in 2025. That’s why a lot of businesses and organizations use email for communicating with their audience around the world, reaching out to clients and customers to advertise products, and building customer relationships. Like we are …

How Sender Reputation Impacts Inbox Placement

Written by Julia G

Email marketing and deliverability experts agree that sender reputation is the most important factor that determines where an email lands: Inbox or Spam. You start building your sender reputation from the point when you start sending email messages from the domain. And the way how you do it determines how good or bad the reputation will be. In this article, …

Why Every Business Needs DMARC

Written by Julia G

Cyber threats have escalated significantly in recent years. Last year, 64% of businesses reported facing Business Email Compromise (BEC) attacks, with an average financial loss of $150,000 per incident. The rise of remote work continues to increase companies’ vulnerability to security breaches.

Given these alarming statistics, it’s surprising that many companies have not enhanced their email security with DMARC. Yet, according to dmarc.org only 23.5% of those who even implemented it, have reached a ‘reject’ policy. With GlockApps DMARC report analyzer you can create a DMARC record in less than 5 minutes and start moving towards the ultimate security right away.

Low Open Rate? How Email Testing and Uptime Monitoring Helps

Written by Julia G

Open rate and click rate are the main measures in email marketing. They allow senders to understand how successful their email campaigns are. After all, that’s what email marketing is all about – more clicks and more conversions. It’s always distressing to see a decrease in email opens. While an occasional drop is not a catastrophe, an open rate decreasing …

Email Infrastructure Uptime Monitoring: Increase Deliverability Rate

Written by Julia G

Being the simplest and cheapest means of reaching out to a large audience around the world, email has always been exploited by malicious senders and cyber-criminals. Trying to protect their users from spam, mailbox providers set up smart email filters that evaluate a range of metrics to make email placement decisions. It often prevents good email senders from delivering their …

How to Protect Your Sender Domain with DMARC: Using DMARC Enforcement

Written by Julia G

There is no other channel with such a wide audience reach than email. That is why legal business owners are using email to reach out to their clients and subscribers, and that is why spammers like to use email for malicious purposes. Hacking and phishing attacks in emails are increasing year by year. The good thing is that there is …

How the New Email Uptime Monitoring Helps with Multiple SPF Records

Written by Julia G

SPF stands for Sender Policy Framework, and it is an email authentication protocol. The purpose of SPF is to check whether the email was sent from the person it says it is from. We showed how to create an SPF record and deploy it. And if you are reading this article you’ve probably encountered some issues with that. So let’s …

Why Uptime Monitoring Is A Must For Best Email Deliverability & ROI

Written by Julia G

There are many variables involved when we talk about email deliverability. Today we will concentrate on email authentication, because it has its influence on whether your email gets blocked, will land in a spam folder or an inbox. How? It proves you are a trustworthy and legitimate sender, or otherwise. You should remember that it is not enough to just …

4 Reasons to Start Website Uptime Monitoring Right Now

Written by Julia G

A crashed server is not a matter of ‘If’ it is a matter of ‘When’. Our time and age do not allow much room for hesitation, and every successful business must constantly be present online. So an unavailable website, as you will see later, can result in millions of revenue losses. That is why website uptime monitoring is crucial for …

Get Your Halloween Freebie and a Chance to Win a Big Treat!

Written by Julia G

The year 2020 tricked us a lot so the GlockApps team has decided it is time for a treat! In our previous post, we’ve presented our idea (and a free tool) to help you trick-or-treat online. If you haven’t used it yet – go ahead, there’s not much time left! And if you feel like being featured on our Facebook …