Email Marketing Automation – Your Chance to Grow in 2025

Written by Khrystyna Sliusar

Did you know that email marketing automation has become an essential feature last year?

By utilizing different automation tools, marketing professionals can streamline processes, collect and analyze user data, send the right messages at the right time, and ultimately maximize their email campaign effectiveness.

In this article, we’ll explore the advantages of automated email systems and how they work.

Email Marketing Statistics: Impressive Data for Your Business Motivation

Written by Khrystyna Sliusar

As a marketer, you might have had discussions among colleagues suggesting that email marketing has become irrelevant nowadays. But this assumption is no more than a meaningless concern of numerous marketing teams. All the latest statistical reports confirm that people still actively open, read, and interact with emails daily, this fact is simply impossible to ignore and neglect its prospects …

Email List Segmentation: Latest Strategies & How to Get Started

Written by Khrystyna Sliusar

Having a large email list often means accumulating diverse individuals with different interests. That’s why segmentation is vital as it allows you to target specific recipients interested in particular email content. Personalized emails must have tailored content that is relevant to the unique preferences of each subscriber.