+ 1 (866) 665-1130

Author: Khrystyna Sliusar

Crafting Engaging Email Newsletters: Best Practices for Success

Written by Khrystyna Sliusar

Customers always appreciate it when a company shares quality information about its offers, services, and updates through timely online newsletters. This method of communication has numerous advantages, including helping to increase website traffic with embedded links, keeping subscribers happy and informed in advance, providing direct advertising opportunities, and the ability to regularly stay in the user’s field of view.

Continue reading

Understanding Email Fatigue and Overload: Finding the Balance

Written by Khrystyna Sliusar

Stop for a moment and imagine your inbox is filled with emails from a single brand, day in and day out. Does it make you feel overwhelmed? You’re experiencing what’s commonly known as email list fatigue – a feeling that’s all too familiar in today’s marketing communications.

Continue reading

How to Send Bulk Email Without Spamming: Strategies to Avoid Blocklisting

Written by Khrystyna Sliusar

Every marketer knows that one of the most appealing aspects of email marketing campaigns is the ability to reach hundreds of potential customers instantly. With a large list at your disposal, you have the opportunity to send mass emails filled with an individual approach to each recipient, thereby maximizing relevance.

Continue reading

Email Marketing Calendar: Strategic Planning and Automation of Your Campaigns [+Templates]

Written by Khrystyna Sliusar

Have you ever felt like your email marketing efforts are disordered, wondering if you’ve gone wrong? If you want a way to plan ahead and make sure your emails land in the right folders at the right time, an email marketing calendar is your ticket to organized and effective communication with your audience.

Continue reading

How to Create an Email Marketing Strategy: Step-by-Step Guide

Written by Khrystyna Sliusar

We believe that there is no need to talk too much about the popularity of email marketing, because it is an effective way to directly connect with the target audience, offering great opportunities for engagement and conversion. That’s why a solid email marketing strategy is a fundamental necessity for every business, regardless of size or industry.

Continue reading

Email Warm-Up: Does it Really Boost Your Deliverability and Sender Reputation?

Written by Khrystyna Sliusar

Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually.

Continue reading

How to Write a Formal Email: Useful Tips and Examples

Written by Khrystyna Sliusar

Is It Really Difficult to Write a Formal Email? All people, even experts, sometimes have difficulties putting their thoughts into words, especially when it comes to a professional context. And these fears of using the wrong phrase or seeming inappropriate take over and prevent us from growing. Perhaps you may also have paused while writing an email, asking yourself if …

Continue reading

Email Spam Words: Creating the Right Content for Inbox Success

Written by Khrystyna Sliusar

Understanding the Impact of Email Spam Trigger Words Imagine that your email marketing campaign is like a car on which you plan your long and unforgettable journey. You carefully prepare everything and undergo maintenance, fill it up with fuel, load your suitcases, and are ready to get impressions from new locations, until suddenly you hit a pothole on the road, …

Continue reading

Re-Engagement in Email Marketing: How to Win Back Customers

Written by Khrystyna Sliusar

Why Is It Important to Win Back Customers? Winning back customers is not just a strategic move, it’s a must for successful marketing. As is commonly believed, the whole point of email marketing is to generate new leads, guide them toward becoming clients, and ultimately convert them into brand advocates. When in fact the customer retention stage is the most …

Continue reading

Churn Rate in Email Marketing and Ways to Reduce It

Written by Khrystyna Sliusar

What Is Churn in Email Marketing? A subtle challenge lurks within your email list building endeavors, often overlooked but ever-present – it’s known as “list churn”, “attrition”, or “churn rate”. By delving into the email churn meaning, we can see that it signifies the pace at which subscribers join and depart from your email list. This metric is commonly quantified …

Continue reading