Written by Khrystyna Sliusar
It’s hard to imagine any business process today without email because it’s deeply involved in almost all workflow stages of organizations and ordinary users. Effective communication in every industry requires that messages are delivered on time, without falsification or failure, and to the intended recipient.
Written by Khrystyna Sliusar
The FBI, U.S. Department of State, and NSA have issued a warning about North Korean cyber actors exploiting weak DMARC (Domain-based Message Authentication, Reporting, and Conformance) security policies to strengthen their phishing attacks. These fraudulent campaigns involve sending fake emails that look like they come from legitimate domains and trick recipients into sharing sensitive information.
Written by Khrystyna Sliusar
Inbound vs. outbound marketing, what’s the difference, what exactly do they mean and how do they involve the emails we are so used to in our daily lives? You may have often encountered both of these concepts, but have not thought about their definition and difference. Let’s take a closer look.
Written by Khrystyna Sliusar
You may have heard a lot about the revival of plain text emails these days. In an era when email marketers widely use HTML code with all its benefits, some of them actively promote writing exclusively plain text, citing several arguments.
HTML emails are popular with email professionals because of their design, graphics, fonts, and colors, which are all important for grabbing the recipient’s attention. However, plain text emails also play an important role, as they lack visual appeal but make up for it with reliability and prompt deliverability.
Written by Khrystyna Sliusar
Tracking pixels are small 1 x 1 GIFs that email marketers or email services embed in email HTML code to track when a recipient opened an email, where they did so, and how many times. Simply put, once an email is opened, the tracking pixel sends a signal to the server, which can be used to track the number of people who viewed your message and other metrics. You might have also heard other names of this mechanism like web beacons, tracking bugs, web bugs, web tags, page tags, and pixel tags.
Written by Khrystyna Sliusar
As you may already know, email security is critical to ensuring proper communication. One of the most important tools in this area is the DMARC protocol, which ensures the authenticity of emails and provides valuable information about email activity to reduce the risk of phishing and fraud.
Written by Khrystyna Sliusar
Did you know that only about 10% of customers close the deal on their own after confirmation, which means that 90% of deals will not happen if the salesperson skips this stage and doesn’t offer the next steps? That’s why, at every stage of the sales process, you need to be sure that the next online meeting, call, business lunch, webinar, or other event with a potential client is scheduled in advance.Follow-up emails can greatly help with this, as they make it very convenient to offer something to the customer and encourage them to take further action.
Written by Khrystyna Sliusar
Follow-up emails are like a kind reminder in the inbox that keeps the conversation going. They play an important role in building relationships, offering value, and pushing people to take action. That’s why you should include them in your email marketing strategy to show your recipients that you have them in mind and are always ready to engage.
Written by Khrystyna Sliusar
Networking and attending various business events opens the door to valuable contacts, which is an integral part of a company’s development. By expanding your circle of people in related industries, you open up new horizons of reach and profit.
One of the most effective ways to capitalize on that relationship is to send follow-up emails. In this article, you’ll learn how to write a successful follow-up email to build connections.
Written by Khrystyna Sliusar
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