ISPs and ESPs: What It Is and How to Choose

Written by Julia G

So many times, when talking to a client, I have been asked questions: ‘What is ISP? What is ESP? What is the difference? I understand how confusing these terms might seem at first, but with the insights from this article, you’ll know everything there is to know about ESPs and ISPs, how they work and how to choose the right ESP for your email marketing needs and preferences. Let’s go!

The Role of Email in eCommerce

Written by Julia G

eCommerce brands around the world are experiencing significant changes within their markets due to the effects of the Coronavirus (COVID-19). Organic web traffic is on the decline and a number of brands are planning to cut down on their paid media budgets to focus on email as their primary form of communication. Email has often been underestimated in terms of …

How to Use Emotional Intelligence for Email Marketing Success

Written by Julia G

Whenever an email marketer presses send on a newsletter to their subscribers, they’re doing it with only the best of intentions. Often spending more time on the subject line of an email to be strong and interesting, sometimes the newsletter content can miss the mark with subscribers. What may seem obvious from an email marketer’s point of view can at …

Improving Email Deliverability Using MX, SPF, and PTR Records

Written by Julia G

When an email goes from the SMTP server to the target recipient, it passes through numerous checkpoints, from local firewalls to ISP spam filters. One of the checks that the receiving server does is the verification of the sender’s domain authenticity.

To help mail servers effectively determine that the email you are sending should not be classified as spam, you need to set up MX, SPF and PTR records for your domain.
Below is the guide on how to do it.

Manage Sender Reputation & Boost Email Deliverability With Subdomains

Written by Julia G

As an email marketer, you can’t obsess too much over deliverability. You’ve already built a targeted email list and created helpful and topical content for your newsletter, but is this enough for a successful email campaign? What email deliverability result will you get? Here we’ll review fundamentals you should already know and look at some advanced tactics on how to …

Email Security: Protecting Your Sender Domain & Recipients

Written by Julia G

While phishing emails have always been an issue for digital marketers, today’s fraudsters are constantly adapting their tactics by capitalizing on trending topics and public concerns. This is yet another example of how attackers are seizing every opportunity to steal personal information. Now more than ever, users need to be careful about what goes in and out of their inboxes.

How to Receive GlockApps Alerts via Email, Slack, Telegram, and PagerDuty

Written by Julia G

GlockApps can notify you about the email spam placements, blacklisted IP addresses, and email authentication issues. Alerts can be sent via email, Slack, Telegram or PagerDuty. Related Posts With the seed-based email tests conducted by GlockApps, you receive comprehensive reports about the health of your sending infrastructure and Read more A seed based email test involves sending a message to …

How to Protect Your Business from Cyber Threats Today

Written by Julia G

The cybernetic threat landscape is constantly changing, and smart businessmen and women know to stay ahead of the curve. Based on the annual X-Force Threat Intelligence Index 2020 report from IBM, this article provides valuable insights into attacker methods and motives as well as, the necessary steps you should take to make sure you won’t be the next victim of …

How to Strengthen Your Brand with BIMI Record

Written by Julia G

BIMI (Brand Indicators for Message Identification) is steadily gaining popularity among email providers, making it easier for companies to display their brand logos in recipients’ inboxes. Currently, BIMI is supported by Gmail, Yahoo, AOL, Fastmail, and Apple Mail (for iOS 16 and macOS Ventura and later). This standard increases brand awareness and trust, allowing trusted senders to display their logos alongside emails. As more providers adopt BIMI, it will become an even more valuable tool for email authentication and branding.

What is DMARC: Using a DMARC Record to Protect Your Domain

Written by Julia G

Implement a DMARC record to create a safe environment for both your company and your audience. As the most effective email validation system, DMARC records protect your domain from business email compromise.

According to Verizon, 94% of all malware comes from email. Phishing attacks consist of 80% of all incidents. About $17,700 is lost every minute on average due to phishing attacks.