Why Email Reputation is Important & Top 5 Tools to Check Your Sender Reputation Score
Gone are the times when email filters only checked the message’s content to filter out the email as spam or deliver it in the Inbox. Today, Internet service providers are more concerned about the email integrity, sender’s authenticity, and email reputation. They automatically assess the reputation of the sender analyzing each incoming email and the recipient’s reaction to it. The email reputation score then influences the way the message is handled: delivered, filtered, or blocked.