GlockApps Postmaster Tool: Google Postmaster Reputation Data is Now Available in GlockApps

Written by Julia G

Google Postmaster is a helpful resource for senders to diagnose and resolve email deliverability issues. It provides crucial insights into key metrics that help assess the overall health of your email program and pinpoint potential problems in email-sending practices.
Thus, the analysis of the Google Postmaster data allows you to determine your sender’s reputation, monitor email authentication outcomes and user complaint ratio, and examine delivery failures to find out what you must have done wrong.

Email Deliverability Statistics Q3 2024: Is It Getting Better?

Written by Julia G

At GlockApps, we continue monitoring email deliverability and collect data based on the email tests created by our customers. We’ve already shared email deliverability statistics for quarter 1 and quarter 2 and now we are here with the new report about email deliverability for quarter 3 of 2024. As always, the data is calculated based on email tests made by the GlockApps users.

The Top 10 Best Email Deliverability Tools

Written by Julia G

Understanding email deliverability is essential regardless of the types of email communications you send or the size of your target audience. Fortunately, sophisticated solutions available to email senders today have made email sending and controlling much simpler.

SMTP Ports: How to Choose the Right One

Written by Julia G

The process of transmitting email messages from the sender to the recipient is carried out by Simple Mail Transfer Protocol (SMTP). Email service providers have their SMTP servers, which deliver emails to the recipients’ servers. The sender just creates an email, fills in their name and email address, and hits “Send”. The email distribution is then managed by the SMTP server maintained by the ESP. 

Debunking 10 Popular Myths about DMARC

Written by Julia G

As the threat landscape changes, more and more organizations are using the DMARC (Domain-based Message Authentication, Reporting, and Conformance) protocol to protect their domains against phishing, spoofing, compromise, and other email threats. DMARC is a very powerful defense against these when used correctly. 

Why DKIM Fails: 5 Steps to Fix DKIM Failure

Written by Julia G

Email is an effective tool for corporate and personal communication in the digital age. But as phishing scams and email fraud increase in frequency, businesses need to ensure that their email correspondence is secure and trustworthy. This is where email authentication techniques are useful.

Best Practices for Bypassing Email Spam Filters

Written by Julia G

Considering different factors that are evaluated by the email spam filters to differentiate between legitimate messages and email spam, email senders must have a complex approach to their email marketing program in order to successfully pass through the toughest spam filters and deliver their messages to the recipient’s inboxes.

[Case Study] How to Achieve Better Inbox Placement

Written by Julia G

While analyzing the clients’ email test reports in GlockApps, sometimes we noticed a difference in the Inbox placement ratios for the same message in the manual and automatic tests. Provided that the message was sent to the seed list from the same email account and mail server, we wondered what could cause different Inbox placement percentages. 

New Report: Email Deliverability Statistics Q2 2024 – Analysis, Changes, and General Trends [+ Free PDF Inside]

Written by Julia G

A lot of different factors determine whether or not an email will reach the targeted recipient and where it will be put: Inbox or Junk folder. These factors include the message copy, sender’s domain reputation, sender’s IP score, prior user interaction, and sending infrastructure. 

Additionally, each ISP uses a set of its rules to identify email spam signals, which make it place the message to the Spam folder. Needles to say, the recipients may configure custom filtering settings in their email clients to keep unwanted messages out of their inboxes.

Effective Tips to Resolving SMTP 501 Error

Written by Julia G

Email delivery can occasionally fail if the SMTP protocol, which is essential for sending email messages, encounters issues. As a result, email stops working and senders may receive bounce-back messages outlining the problem. 

A lot of delivery failures occur because of the errors with the 501 status code. An urgent resolution of the SMTP 501 error ensures efficient email exchanges and successful delivery.