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Author: Khrystyna Sliusar

How to Write a Perfect Cold Email: Tips and Tricks

Written by Khrystyna Sliusar

How to Write Cold Emails That Work: Simple Steps for Success Do cold emails still work? Absolutely – but only if you write them correctly. Crafting a cold email may seem simple to those who have never attempted it. However, the reality is quite different. It poses challenges for various reasons, particularly because it demands important consideration of various factors …

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The Benefits of Cold Email Outreach

Written by Khrystyna Sliusar

What Is a Cold Email? A cold email is an email marketing technique used to introduce your brand to a recipient who has no prior relationship with you or your company, without prior consent or request. Imagine you’ve just launched a new project management tool for small businesses, but as a startup, you have limited resources to spread the news …

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B2B and B2C Email Marketing Strategies – Understanding the Differences

Written by Khrystyna Sliusar

What is the difference between B2B and B2C email marketing? Email marketing continues to thrive in the digital sphere and stands as a fundamental tool for businesses aiming to connect, engage, and convert their target audience. However, the strategies used in this sphere are as diverse as the audiences they serve. Business-to-business (B2B) and business-to-consumer (B2C) email marketing are the …

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Email Marketing Automation – Your Chance to Grow in 2024

Written by Khrystyna Sliusar

Did you know that email marketing automation has become an essential feature in 2023? By utilizing different automation tools, marketing professionals can streamline processes, collect and analyze user data, send the right messages at the right time, and ultimately maximize their email campaign effectiveness. In this article, we’ll explore the advantages of automated email systems and how they work. What …

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Email Marketing Statistics: Impressive Data for Your Business Motivation

Written by Khrystyna Sliusar

As a marketer, you might have had discussions among colleagues suggesting that email marketing has become irrelevant nowadays. But this assumption is no more than a meaningless concern of numerous marketing teams. All the latest statistical reports confirm that people still actively open, read, and interact with emails daily, this fact is simply impossible to ignore and neglect its prospects …

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Email List Segmentation: Latest Strategies & How to Get Started

Written by Khrystyna Sliusar

Having a large email list often means accumulating diverse individuals with different interests. That’s why segmentation is vital as it allows you to target specific recipients interested in particular email content. Personalized emails must have tailored content that is relevant to the unique preferences of each subscriber. There is a multitude of creative methods of segmenting your email list and …

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