Email Warm-Up: Does it Really Boost Your Deliverability and Sender Reputation?

Written by Khrystyna Sliusar

Just imagine a situation where your company needs to introduce itself to someone for the first time. You wouldn’t start with a long conversation about your history and values right away, would you? Instead, you would probably start with small talk, building rapport and trust step by step. An email warm-up is something like that because it allows you to build trust with email service providers gradually.

How to Write a Formal Email: Useful Tips and Examples

Written by Khrystyna Sliusar

Is It Really Difficult to Write a Formal Email? All people, even experts, sometimes have difficulties putting their thoughts into words, especially when it comes to a professional context. And these fears of using the wrong phrase or seeming inappropriate take over and prevent us from growing. Perhaps you may also have paused while writing an email, asking yourself if …

Email Spam Words: Creating the Right Content for Inbox Success

Written by Khrystyna Sliusar

Understanding the Impact of Email Spam Trigger Words Imagine that your email marketing campaign is like a car on which you plan your long and unforgettable journey. You carefully prepare everything and undergo maintenance, fill it up with fuel, load your suitcases, and are ready to get impressions from new locations, until suddenly you hit a pothole on the road, …

Re-Engagement in Email Marketing: How to Win Back Customers

Written by Khrystyna Sliusar

Why Is It Important to Win Back Customers? Winning back customers is not just a strategic move, it’s a must for successful marketing. As is commonly believed, the whole point of email marketing is to generate new leads, guide them toward becoming clients, and ultimately convert them into brand advocates. When in fact the customer retention stage is the most …

Churn Rate in Email Marketing and Ways to Reduce It

Written by Khrystyna Sliusar

What Is Churn in Email Marketing? A subtle challenge lurks within your email list building endeavors, often overlooked but ever-present – it’s known as “list churn”, “attrition”, or “churn rate”. By delving into the email churn meaning, we can see that it signifies the pace at which subscribers join and depart from your email list. This metric is commonly quantified …

How to Improve Your Email Engagement Rate

Written by Khrystyna Sliusar

Are you looking to achieve optimal email engagement without exerting too much effort? Let us guide you through the fundamentals of email engagement, help you create the techniques, and assist you in choosing the perfect approach for your needs.

The email engagement rate is calculated by analyzing the interaction and response of your recipients to the content you deliver.

Is Cold Emailing Illegal: Check the Regulations in Different Countries

Written by Khrystyna Sliusar

Cold Email Legality: What You Need to Know Delving into cold email outreach for your business? It’s crucial to understand its legalities. Although cold emailing is a valid outreach approach, it must operate within the parameters set by laws like CAN-SPAM in the U.S. and GDPR in Europe. Navigating the legality of cold emailing can be a challenge for many …

How to Write a Perfect Cold Email: Tips and Tricks

Written by Khrystyna Sliusar

How to Write Cold Emails That Work: Simple Steps for Success Do cold emails still work? Absolutely – but only if you write them correctly. Crafting a cold email may seem simple to those who have never attempted it. However, the reality is quite different. It poses challenges for various reasons, particularly because it demands important consideration of various factors …

The Benefits of Cold Email Outreach

Written by Khrystyna Sliusar

What Is a Cold Email? A cold email is an email marketing technique used to introduce your brand to a recipient who has no prior relationship with you or your company, without prior consent or request. Imagine you’ve just launched a new project management tool for small businesses, but as a startup, you have limited resources to spread the news …

B2B and B2C Email Marketing Strategies – Understanding the Differences

Written by Khrystyna Sliusar

What is the difference between B2B and B2C email marketing? Email marketing continues to thrive in the digital sphere and stands as a fundamental tool for businesses aiming to connect, engage, and convert their target audience. However, the strategies used in this sphere are as diverse as the audiences they serve. Business-to-business (B2B) and business-to-consumer (B2C) email marketing are the …