Written by Julia G
This article will teach you what an SPF record is and how you can create an SPF TXT record that’s optimized to pass SPF authentication, protect you from spam, and improve your email deliverability.
Written by Julia G
Email authentication is becoming a big deal. Authentication allows the mailbox provider to confirm that the sender is the one who he pretends to be. If authentication fails, the emails are likely to be filtered as spam or rejected. Thus, email marketers should set up authentication records for their sending domains to increase the trustworthiness in the eyes of the receiving email servers.
And it’s important to regularly test email authentication records using an email spam checker to make sure that the messages won’t go to the spam folder due to a failed authentication.